Presentations | MMA Global

Speaker Presentations

Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Wednesday, November 16, 2022

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Leverage First-Party Data in A Privacy First World

2:40 PM - 2:55 PM

Keynote Session

 

Bhaskar Ramesh, MMA India Board Member; Director - Omnichannel Businesses, Google India
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Balancing Privacy & Growth

2:55 PM - 3:10 PM

Keynote Session

In this session, we will talk about how Meta is striking the balance between the need for user privacy with the advertiser need to drive growth via advertising.

Saugato Bhowmik, Director, CPG/Auto/D2C , Meta
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Report Launch - Leveraging Consumer Data for Marketing - MMA EY Initiative

3:30 PM - 4:20 PM

Data is focal to business hence it's key for marketers to understand the evolving data landscape and formulate winning data strategies to drive better business outcomes and customer experiences.
 
MMA India and EY have collaborated for the 2nd edition of the report ‘‘Leveraging consumer data for marketing” based on insights from an MMA and EY joint survey of more than 170 senior marketers across various sectors to understanding the trends amongst the marketing community on consumer data strategy and critical success factors.
 
The key finding of the survey this year is that everyone is working on collecting data, but doesn’t know how to use it, or is unable to use it effectively. Hence, the panel discussion will focus on must-have data capabilities for marketers.

Keynote Introduction

David Raab, Founder and CEO of the Customer Data Platform Institute, Customer Data Platform Institute
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Panel Session - Leveraging Consumer Data for Marketing - MMA EY Initiative

3:30 PM - 4:20 PM

Panel Session

Amrita Thapar, MMA India Board Member; Chief Marketing Officer, Microsoft India
Dippak Khurana, Co-founder & CEO, Vserv
Deepak Mann, Director Marketing Effectiveness, Nielsen India
Sujit Ganguli , Head – Corporate Brand and Communications, ICICI Bank Ltd
Dhiraj Gupta, CTO & Founder, mFilterIt
Moneka Khurana, Country Head & Board Member, MMA Global - India

Moderator:

Amiya Swarup, Partner, Marketing Advisory Services, Ernst & Young LLP
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Big Data meets Small (Survey) Data: Enabling sharper consumer targeting

4:20 PM - 4:40 PM

Big Data meets Small (Survey) Data: Enabling sharper consumer targeting

Key Takeaways:

  • Use survey data to create a single view of the consumer, without worrying about myriad data silo’s
  • Enable sharper consumer targeting through deterministic and look-alike modelling
Puneet Avasthi, Director, Specialist Businesses, Insights Division, Kantar
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Data Strategy (Transaction data/ CRM data)

4:20 PM - 4:40 PM

Data Strategy (Transaction data/ CRM data)

Key Highlights:

  • Develop a holistic view of the customer to drive engagement/loyalty at different stages of the customer life cycle: Acquisition / Engage & Protect / WinBack
  • Creating CX and CRM strategies to work together to have a lasting impact on customers

 

Stephen Samuel, India Head- Analytics Practice, Kantar
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Fireside Chat: Invest in Data to Accelerate Business Transformation

4:40 PM - 5:10 PM

In today’s world of digital disruption, organizations in every field face threats from alternatives with better technology, better business models, better operational value chains and better customer experiences. Digital transformation is not a new phenomenon but more recently we’ve seen it accelerate across all industries. We’re seeing digital innovators disrupt incumbents’ business models left and right by innovating at a much faster pace. These digital innovators understand the power of unifying data across their organization to drive real transformation and value creation. 

Join Kamolika Peres, Director, Google Cloud hosting a fireside chat with Gaurav Anand, Chief Digital and Marketing Officer, Loreal to understand their investment in data for business transformation.

Kamolika Peres, Director, Google Cloud, Google
Gaurav Anand, Chief Digital and Marketing Officer, L'Oréal
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Leveraging First-Party Data to Drive Brand Impact - A Publisher Perspective

5:10 PM - 5:25 PM

Keynote Session

Mitesh Desai, Head - Sales Excellence & Agency Relationships, HT Media Group would be giving the audience an insight into HT Media's first-hand experience with starting and scaling their own CDP as a part of their first-party data journey in 2022; and the challenges and successes that came along the way.

Mitesh Desai, Head - Agency Partnerships and Sales Excellence, HT Media Group
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