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Neutronian Launches Cookieless Certification Based on NQI Scoring

Provides clear guidance for marketers navigating the loss of 3rd party cookies. Affinity Answers is the first data provider to undergo the Neutronian audit and monitoring to verify that their audience segment production is not reliant on 3rd party cookies.

Submitter's Company: 
Neutronian
Content Tags (Deprecated): 
compliance
data quality
trust
transparency
cookies
Member Mention: 
Timur Yarnall
News Type: 
Member Press Release
MediaPost - Search & Performance Marketing Daily

Neutronian Launches Cookieless Certification Process

June 17, 2021

by Laurie Sullivan  @lauriesullivan, June 16, 2021

Neutronian will announce Thursday the launch of a cookieless certification to verify digital advertising data as sellers are prepared to navigate the loss of third-party cookies. 

Certification, which requires a full audit, is based on the company’s recently published Neutronian Quality Index (NQI) data-quality scoring framework, the certification process with verification of authenticity.  

Affinity Answers, a data provider, became the first to meet the requirements for cookieless certification.

Neutronian and Eyeota Launch Data Quality Certification Initiative

Provides marketers with data quality transparency. Bombora, ShareThis, and Affinity Answers first to be certified in respective categories.

REDWOOD CITY, CALIF. (PRWEB) JANUARY 12, 2021

Submitter's Company: 
Neutronian
Content Tags (Deprecated): 
data quality
transparency
News Type: 
Member Press Release

Neutronian aims to bring clarity and trust to marketing data

December 18, 2020

Affinity Answers becomes the latest data provider with Neutronian Certification.

Kim Davis on December 15, 2020 at 8:00 am

Last week, Affinity Answers, the social engagement data provider, joined the ranks of Neutronian certified vendors, alongside Eyeota, Øptimus Analytics, ShareThis and TVision.