MMA Press Release | Page 16 | MMA Global
  2. MMA Press Release
  2. MMA Press Release

MMA Press Release

Geolocalization Keypoints | Las Claves de la Geolocalización

Es una realidad que las acciones de marketing y publicidad tradicionales basadas en la localización han cambiado drásticamente. Hoy, la ubicación del usuario móvil se  transforma, dando paso a la creación de segmentos de audiencia precisos para el marketing móvil. Desde la MMA, consultamos a expertos del tema, que arrojan luz sobre el desafío de la geolocalización.
 
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MMA Press Release

Rich Media, High Impact In The Palm Of Your Hand | Rich Media, Alto Impacto Al Alcance De La Mano

El desarrollo tecnológico en la industria publicitaria mobile ha permitido la creación de anuncios de alto impacto, facilitadores de la interacción de los usuarios con una gran gama de estímulos audiovisuales, los cuales permiten a las grandes marcas lograr un mayor engagement.
 
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MMA Press Release

MMA Updates Industry’s Progress on Location Data Accuracy in New Report

Whitepaper examines nuances of location-enabled ad marketing and shares best practices
 
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MMA Press Release

MMA Unveils 2015 Global Smarties Winners Celebrating Exceptional Campaigns in Mobile Marketing

Heineken and R/GA London awarded “Best in Show” for Heineken @WhereNext Campaign; Walmart, The Coca-Cola Company, Mindshare, Pandora, Criteo receive Industry Award Accolades
 
New York – September 28, 2015 – Cutting edge creativity and innovation from marketing, media, technology, and agency organizations from around the world was on display tonight at the 2015 MMA Global Smarties™ Gala at Pier Sixty in New York City, where the winners of the coveted Global Smarties™ were revealed.
 
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MMA Press Release

Smartphones, the new 1st screen | Smartphones, la nueva 1ra pantalla

De manera periódica, la MMA acerca artículos de interés sobre los temas más relevantes del universo mobile. En esta oportunidad, Luis Caretta de Logan, una de nuestras empresas asociadas, expone sobre video mobile y su crecimiento.

 

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MMA Press Release

MMA Welcomes 37 New Members Including Global Brand Marketers, Advertising Agencies, Media Companies and Leading Technology Enablers

Industry Leaders Join the Marketing Transformation Movement Including Ford Motor Co, General Electric, Havas Media, National Public Media, General Mills and More

New York – September 11, 2015 -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today welcomed 37 new members across the marketing ecosystem, including global leaders in tech, media, automotive and consumer goods.

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MMA Press Release

MMA Unveils Programmatic Navigator and Releases New Report on Native Advertising Effectiveness

Both programs further the MMA’s mission to help brands implement more efficient and effective mobile marketing strategies

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MMA Press Release

MMA Global Smarties Awards Shortlist Celebrates Innovation and Effectiveness in Mobile Marketing

Campaigns from leading brand marketers and agencies compete from around the world to win the coveted Smarties

New York – August 20, 2015 –Honoring the trailblazers leveraging the power of mobile marketing, the Mobile Marketing Association (MMA) today revealed the shortlist for the 2015 Global Smarties™ Awards. The close to 100 campaigns from far reaching countries around the world represent the next evolution of what is possible when brands place mobile at the core of their marketing strategies.   

Member Mention: 
razorfish
millward brown
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MMA Press Release

MMA EMEA 2015 Smarties Shortlist Unveils The Best In Mobile Marketing

The Mobile Marketing Association (MMA) EMEA today announces the mobile campaigns that have been short listed for the 2015 Smarties™ EMEA Awards. The EMEA Smarties™ Awards, are part of the MMA’s Global Smarties™ Awards programme – the only awards programme created specifically to recognise best-in-class mobile marketing campaigns from around the world.
 
The final winners will be announced at the MMA EMEA Smarties™ Gala Dinner on November 5th at the Wyndham Grand Istanbul Levent, following the MMA EMEA Istanbul Forum.
 
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MMA Press Release

MMA发布与可口可乐合作的最新SMoX报告

中国市场数据证明移动在跨媒体营销中的重要作用

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MMA Press Release