Global | Page 16 | MMA / Marketing + Media Alliance

Motivational and Contextual Alignment (MOCA)

Does aligning media to what motivates your buyers lift sales? A controlled experiment, measured independently.

Language Undefined

MMA’s Labs Breakthroughs

How to Scale Creative Intelligence

Kay Vizon

Anne DiFilippo

Alex Collmer

+1Oct 7, 2026

Creative effectiveness Media & Retail Media

Inspired Thinking Group

MMA IMPACT Vietnam 2026 | HCMC

Page

Holding Pattern

Advisory Board

Page

MMA’s Intelligence + Trends

State of Agentic Deployment in Marketing

Vassilis Bakopoulos

Wesley ter Haar

Oct 28, 2026

AI & Agents Marketing Org & Talent

Turning Heritage into Experience: The Muay Thai Story

Video

How Dove Turned an Invisible Struggle Into a Movement

Video

From Campaign to Movement: The Colgate Playbook

Video

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