We have started a new year and it is the best time to look ahead at how mobile ad fraud might affect mobile advertisers in 2019.

Mobile ad fraud isn’t new, and it increasingly continues stealing millions of dollars from mobile advertisers. Fraudsters have become more and more sophisticated and it has become harder and harder for mobile advertisers to tackle with fraudsters’ evolving techniques.

The State of Mobile Ad Fraud 2018results, gathered from the analyses of 11K+ apps and 35M+ installs, are released by Interceptd and the numbers show that 2019 will be a severe year in terms of mobile ad fraud.

Main Highlights

• Android is still more exposed to mobile ad fraud than iOS.

While 21.3% of app install are fraudulent in App Store, fraudulent traffic rate for Android is 26.9%. This means, the gap between the stores in terms of mobile ad fraud is getting closed.

Spurred by affordable data and smartphones, India is coming online at an unprecedented pace. It’s estimated that by 2020, more than 650M people in India—double the population of the United States—will be connected to the internet.1 As more and more people in India discover the internet and its applications, it's fast weaving into the fabric of everyday life—and a significant portion of the online population is turning to search to look for information and to find answers.

Spanning 11 verticals, the annual Year in Search India report delves into consumer behaviors to uncover what’s top of mind for them and the implications this has for marketers. To find out more download the report.