United Nations Children’s Fund (UNICEF) is a global organization with a mission to build a world where the rights of every child are made apparent. InMobi donated media for a mobile ad campaign across Indonesia to raise awareness about the benefits of exclusive breastfeeding.

 

Close Up is a popular Unilever brand of toothpaste and is a top brand in over 50 different global markets. Unilever brand managers saw a unique opportunity to leverage the power of InMobi’s mobile advertising network to reach the youth demographic.

 

Reebok invented HexRide cushioning technology to create a cushioned, lightweight ride for runners. The HexRide shoe makes running a smoother and a more delightful experience for runners. Reebok used InMobi to highlight the new level of fun that HexRide made running.

 

To generate as much buzz as possible around the launch of HexRide, especially among younger buyers, an interactive game was developed and made available for download. 

 

The Xperia X1 was one of Sony’s first Windows Mobile devices. With its slick design, touch screen, slide-out keyboard and full array of media options, it was the perfect choice for consumers who wanted both work and entertainment capabilities. Sony selected InMobi to build a word-of-mouth campaign to launch before the phone came out. 

 

The sporty Yamaha FZ-16 was designed to appeal to mid-range buyers for whom a bike is as much a lifestyle accessory as transportation. Yamaha chose the InMobi mobile network to ensure they reached their target market of young men. 

 

Reebok was one of the key sponsors
of the Indian Premier League, the newest and highest-profile league in domestic professional cricket. Reebok chose InMobi to drive purchase intent of merchandise through mobile advertisements.

 

Dealfish is a free, user-friendly online classifieds site for local communities. The mobile site provides users with a simple and convenient way to buy, sell, rent and find products and services. Dealfish engaged InMobi to help drive registrations and raise awareness in Kenya.

 

Because the new Chevrolet Cruze is bold, stylish, and appeals to men 35 to 45, rich media advertising was an obvious choice. 
Due to our expertise and local knowledge, GM engaged InMobi to help generate awareness and promote the launch of the Chevrolet Cruze in India.

 

Rich media video ads ran across the InMobi network targeted at high-end video enabled devices. Display banner ads were also used in order to extend the reach of the campaign. 

 

For the launch of Intel’s new Intel® CoreTM Processor Family, they selected the InMobi network to run a mobile campaign that was designed to increase purchase intent and awareness of Intel products.

 

Red Hot + Rio 2 is the latest entry in the series of tribute albums produced by the Red Hot Organization to raise money for HIV/AIDS awareness and prevention. Red Hot + Rio 2 is a modern tribute to the late 60’s Brazilian Tropicália movement. The Red Hot organization used InMobi to help promote this album launch.

 

Sounds and videos were incorporated in this rich media banner experience. The campaign peaked with a CTR of 1.07% in the UK.