Spending time with MMA is like being with marketing architects and engineers as opposed to cake decorators and mortician makeup artists. Trying to improve the sausage factory versus wallpapering over the patient.

MMA is the only industry group trying to tackle the issues that matter: how can marketing drive measurable growth and outcomes? We are long past Wannamaker’s lament about not knowing which 50% of his advertising works, it’s time for the industry to take seriously its responsibility to be accountable and MMA is leading the way.

Three things set the MMA apart: expertise, research, and actionability. The staff at the MMA is impressive with their relevant commercial and academic experiences. The topics presented by the MMA are researched in depth – not just trendy topics with anecdotal evidence. And the resulting work is pragmatic and digestible.

[MMA’s Media & Data Board] truly is a group that’s passionate about media and cares so much about making the future media marketplace better for business and the customers & communities we all serve. What a tremendous privilege to serve with this group!

We tackle some of the most vexing issues for marketers by tapping into the most respected industry thought leaders AND academia!

The MMA is an amazing collection of passionate, driven people committed to making the business we love better.

MMA doesn’t just think it, MMA does it. Strategic and pragmatic solutions for the ever-transforming world of marketing. Bravo!

Best run trade group board in my experience.

The MMA is ambitiously digging into the substantive issues reshaping the marketing landscape at a level that makes things truly actionable within companies – not just talk.