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Infobip launches OMNI, sparked by global expansion and A2P messaging growth

London, UK, 22 February 2017 – Cloud communications provider Infobip has launched OMNI, its omnichannel enterprise messaging solution. The move follows continued A2P SMS growth for the company as a result of new client wins and the continued global expansion of its network, with Infobip now processing over 7 billion transactions a month and its platform touching more than 60% of all world’s mobile phones.
Submitter's Company: 
Infobip
News Type: 
Member Press Release

Micro Center Joins Shopkick Ecosystem

Engaging app content and in-store beacons reward Micro Center customers

 

REDWOOD CITY, Calif. - February 28, 2017 -- Shopkick, the leading shopping rewards app that engages people with brands and drives in-store action, today announces the latest addition to its ecosystem through a partnership with electronics retailer Micro Center:

Submitter's Company: 
shopkick
Member Mention: 
SHOPKICK
News Type: 
Member Press Release

IoT: Differentiate your brand through smart products

Going to Millennial 20/20? Attend our session on IoT and hear how Chris Bevans, Creative Director of DYNE, a luxury mens sportswear company, utilized IoT to improve consumer loyalty, maximize target audience reach, and optimize content to develop a strong competitive advantage. Reserve a private meeting with us to discuss how IoT can help your business boost marketing efforts and reach customers past the point of purchase. Schedule a meeting: http://bit.ly/2lsfFbu Schedule a demo: http://bit.ly/2lGLMHE
News Type: 
General News

Retale Acquires Top Shopping List App, Out of Milk

No. 1 shopping list app on Android will nearly double Retale’s user base in the US
Submitter's Company: 
Retale
News Type: 
Member Press Release

Auto-Play Video Arrives On The Adcanvas Platform

Adcanvas, the mobile creative platform to help brands engage more, reveals why mobile ads don’t have to suck.

Small, postage stamp sized videos that take ages to buffer and gobble up your data have long been the bane of many a mobile internet user. But a Tallinn, Estonia-based ad tech firm reckon they’ve got it figured out.

News Type: 
Member Press Release

Cuebiq Closes $3.5M in Funding and Appoints Rick Belluzzo as Chairman of the Board

NEW YORK, NY FEBRUARY 09, 2017 Cuebiq, a next-generation location intelligence company that helps businesses glean actionable insights about real-world consumer behaviors and trends, has closed on $3.5M in Round A funding. The round was led by Tribeca Angels, a network of financial professionals that finances and supports advancements in the finance and enterprise technology sectors, and ARC Angel Fund NYC, an early-stage investment group.
Submitter's Company: 
Cuebiq
Content Tags (Deprecated): 
location intelligence
funding
Geo-location
Member Mention: 
Cuebiq
News Type: 
Member Press Release

Reveal Mobile & inMarket Partner for "Mobile Location and The Tale of Retail ROI" Webinar

The use of mobile proximity targeting for retail customer acquisition grows in scale and sophistication each year. Techniques span from standard geofencing to complex campaigns that combine multiple location signals, such as lat/long, wifi, and beacons, as well as layering real-time and retargeting engagements.
Submitter's Company: 
Reveal Mobile
Content Tags (Deprecated): 
proximity marketing
iBeacon
Location
Location Based Advertising
Geo targeting
Member Mention: 
Reveal Mobile
News Type: 
Member Press Release

IAB, MRC & MMA Propose Updates to Ad Measurement Guidelines, Moving Industry to ‘Count-on-Begin-to-Render’ Model

Now Available for Public Comment Are Revised Mobile In-App and Mobile Web Measurement Guidelines & Desktop Display Served Impression Guideline, Supplements Existing Viewable Impression Guidelines

News Type: 
MMA Press Release

Near Integrates Global Consumer Data into Oracle’s BlueKai Marketplace

San Francisco, United States, 6 December 2016: Near, the leading location intelligence platform, today announced its integration with Oracle Data Cloud to make Near’s global audience data available through Oracle’s BlueKai Marketplace.
News Type: 
Member Press Release

Marketers Use of Location Insights is Expanding, Shows MMA Study

November 21, 2016, NEW YORK — When engaging consumers via mobile, the most personal of devices, marketers are advancing their strategies, says a new report from the Mobile Marketing Association (MMA). The report reveals a significant increase in spend and use of more data-centric approaches that impact ad delivery and creative.

News Type: 
MMA Press Release