All brick and mortar stores face the same challenge — today’s shoppers have so many choices, with the competition always just a few keystrokes away, any time of the day or night. Outside of price, service has become the key differentiator. To earn a sale and repeat visits, retailers need to deliver the very best in service, every time a shopper walks through the door. And in-store mobile marketing can make that happen — automatically.

ustomer expectations have skyrocketed when it comes to the digital experience. Today we live in a multi-screen and multi-environment world. Not only are consumers constantly engaging on devices, but they are hopping from tablet to desktop to mobile without hesitation. Consumers are demanding a unified brand experience from one touchpoint to the next. However it is time to stop mobile marketing in a silo and instead think of the entire customer engagement journey in context.

Nickelodeon, (**NICK) the NFL (**NFL), and Kellogg’s (**START) are just a few of the hundreds of brands using StarStar numbers to effectively connect with consumers on their mobile phones.

For companies that are successfully monetizing their mobile investment, mobile context is proving itself to be the “not-so-little” big data that’s making all the difference. Mobile context is the insight into consumer information, behavior and location that brands can leverage to optimize customer engagement through hyper-personalization that drives increased brand loyalty and revenue. That’s why the contextual mobile marketing opportunity is being valued at as much as $44 billion.

As consumers, we are bombarded with emails and direct mail; we are constantly targeted with ads online and via mobile. With so many factors influencing us, how can a brand know which specific touch point motivated a shopper like me to head into their store and buy a brand new, 52 inch TV? How did my journey to purchase start, and how long had I been planning my purchase? Should the sale be attributed to the store itself or was it really the result of the banner ad that popped up the morning I made my purchase?

How are you personalizing the mobile interactions between your company and your customers? Are you leveraging all the contextual data available to create consistent, personalized, and relevant conversations that exceed consumer expectations and lead to real business results?

Join Genesys, a global multi-channel customer experience leader, as we dive into the must-have personalization requirements in today’s competitive mobile marketing landscape that put your mobile strategies ahead of the competition. In this webinar, you will learn:

This webinar will explain and explore the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.

Location-based mobile advertising for automotive companies is extremely effective, but requires targeting and precision. National, regional and local automotive advertisers each have different needs, campaign goals and marketing tactics to reach consumers throughout the purchase funnel. Today, automotive brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics. 

Live Events and Sponsorships are fun and exciting opportunities to engage your consumers. Whether you have a captive audience at a concert or are one of many sponsors of an event or live television show, you need to have a plan. What are your goals and how can you make the most out of your marketing dollars? What message do you want them to take away? Mobile technology provides the opportunity to engage consumers in many ways during an event and keep the conversation going well after they've left the parking lot or turned off their television.

Everywhere marketers look today they are bombarded with data points trying to prove the value of mobile marketing and the urgency to start a program. While much of this data is compelling, ExactTarget wanted to look deeper to get a real sense of what the mobile experience looks like for a smartphone user. So we tracked 470 voluntary consumers for one month to see exactly how they used their smartphones and tablets to access the mobile web and mobile apps. Then we followed up with surveys to confirm and enhance our findings – such as: