Eight Takeaways From the Webinar
“Rewarded Video – Make Your Brand the Hero”
During this MMA webinar on May 17, 2018, King’s Global VP/Ad Product Melissa Stein, and Head of Measurement and Insights Jonathan Stringfield, laid out the case for advertisers to embrace rewarded video as a way to achieve high engagement and valuable interactions from mobile gamers and other mobile consumers. (Rewarded video gives the consumer some form of value in exchange for watching an ad.) Here are eight takeaways:
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A messaging revolution is on its way, and it’s not just because apps such as Facebook Messenger and WeChat have exploded over the last few years. The messaging revolution we’re talking about, which is the subject of this concise new white paper from the MMA, is RCS, for Rich Communication Services.
The MMA SMARTIES Awards is the world’s only global mobile marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel. Gain recognition worldwide and be counted amongst the best in the mobile marketing community. The SMARTIES recognizes regional winners, country winners and Global winners in addition to Industry Awards. You can select from a combination of global, regional and local options. Enter a single campaign in multiple categories.
