Rich Communication Services: A Look at Next-Gen SMS and Its Implications For Marketers and Consumers | MMA Global
  2. Rich Communication Services: A Look at Next-Gen SMS and Its Implications For Marketers and Consumers
  2. Rich Communication Services: A Look at Next-Gen SMS and Its Implications For Marketers and Consumers

Rich Communication Services: A Look at Next-Gen SMS and Its Implications For Marketers and Consumers

Members Only

Rich Communication Services: A Look at Next-Gen SMS and Its Implications For Marketers and Consumers

Released: 
April, 2018
Resource
Members Only

A messaging revolution is on its way, and it’s not just because apps such as Facebook Messenger and WeChat have exploded over the last few years. The messaging revolution we’re talking about, which is the subject of this concise new white paper from the MMA, is RCS, for Rich Communication Services.

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