In preparation for MOSTT, the MMA conducted a marketer usage and attitudinal survey to determine how marketers respond to the dramatic changes in technology and highlight immediate challenges and opportunities.
Giffgaff brought forward the launch of an ad campaign it was planning to run later in the year as it looked to “put something positive out in the world” amid the coronavirus outbreak.
A report about how the Coronavirus has changed our lifestyle across work, education, gaming, socializing, entertainment, health, news, information and purchasing practices, especially Food.
A report about how the Coronavirus has changed our lifestyle across work, education, gaming, socializing, entertainment, health, news, information and purchasing practices, especially Food.
With the coronavirus outbreak being first and foremost a humanitarian health challenge, it has also dramatically impacted consumer behavior, with potential lasting effects. We will share the latest insights from our consumer sentiment and grocery shopping surveys in Indonesia, China and other Asian markets, and discuss actions that retailers and CPG companies are taking to address the crisis and prepare for the Next Normal.
