Environmental, Social, and Governance values are more than compliance checkboxes. This keynote shows how to turn genuine ESG efforts into compelling brand stories that earn public trust and deepen stakeholder engagement.
Vietnam's digital payment scene is a fiercely competitive zone, with players like MoMo, ZaloPay, and ShopeePay racing for user dominance. This session dives into the marketing strategies powering the e-wallet surge — from hyperlocal campaigns and QR code adoption to seamless online-offline experiences. Explore how partnerships in retail, F&B, and entertainment fuel growth, and unpack the balance between acquisition cost and lifetime value in one of Southeast Asia’s most crowded digital markets.
Can banks balance purpose-driven branding with performance targets? This panel says yes, and shows you how. Join senior marketing leaders from the financial sector as they share how values like trust, inclusion, and sustainability are not just good ethics but smart business. From brand-building to customer loyalty and long-term growth, discover how purpose is fueling a new era of performance in banking.
Vietnam’s Gen Z isn’t just online—they’re shaping the future of finance with their digital-first mindset, short attention spans, and demand for authenticity. As this generation gains spending and saving power, how can banks and fintechs speak their language? This session explores how social commerce, KOL-driven storytelling, and gamified financial tools are redefining engagement. From TikTok trends to Zalo campaigns, we’ll unpack what it takes to win Gen Z’s trust—and wallet.
The face of finance is changing, and it's looking a lot more like your favorite content creator. This lively panel explores how creators, digital culture, and community voices are becoming the new brand ambassadors in the financial space. Spoiler: it's working.