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Únete A La MMA
The Ladder of Incrementality
The Ladder of Incrementality
The Ladder of Incrementality
The Ladder of Incrementality
Released:
February, 2023
Region:
Global
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First Name
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Last Name
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Email Address
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Company
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- Type of Company -
Agency
Marketer
Carrier / Operator
Enabler
Associate
Seller
Type of Company
See descriptions below for reference.
- Number of Employees -
1-10
11-50
51-200
201-500
501-1,000
1,001+
Number of Employees
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Job Title
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- Country -
Afghanistan
Aland Islands
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
British Virgin Islands
Brunei
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
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Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
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Congo (Kinshasa)
Cook Islands
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Croatia
Cuba
Curaçao
Cyprus
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Heard Island and McDonald Islands
Honduras
Hong Kong S.A.R., China
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Isle of Man
Israel
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Ivory Coast
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Kuwait
Kyrgyzstan
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Latvia
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Lesotho
Liberia
Libya
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Macao S.A.R., China
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Mali
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Mauritius
Mayotte
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Swaziland
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
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Turkey
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Agency:
A company that provides strategic, creative or media buying and related services to marketers.
Marketer:
A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator:
A mobile network operator that provides voice and/or data services.
Enabler:
A solutions provider offering technology and services that enables and supports mobile marketing.
Associate:
Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller:
Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.
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