We are inviting you and other CMOs/Senior Marketers to participate in a research study on Marketing Capabilities that MMA Global is conducting with professors from Emory University, Indiana University, and the University of Georgia.
After completing, you will receive a personalized capabilities benchmark report of your input relative to the full 1,000+ database.
Estimated time to complete: 10 minutes
Our benchmark dataset to date includes submissions from individuals at many of the biggest brands in the industry, including:
This research has identified a revolutionary approach for CMOs to improve marketing performance and business growth through organizational design.
Grounded in statistics and academic rigor, this capability-based (vs structure-based) framework and assessment tool guides CMOs to design a marketing organization that possesses the capabilities needed to deliver on the enterprise strategy. At the foundation of this new approach are 72 newly-documented and evidence-based modern Marketing Capabilities.
From the prior phase of this research, we know that a 1% improvement in Marketing Capabilities fit for the average Fortune 500 company delivers a 2.5% improvement YoY in revenue growth rate and that Marketing Capabilities are stronger drivers of firm performance than either R&D Capabilities or Operations Capabilities.
Visit https://www.mmaglobal.com/think-tanks/mostt to learn more. You can also find a link to the article published in the Harvard Business Review on that page.