We are inviting you and other CMOs/Senior Marketers to participate in a research study on Marketing Capabilities that MMA Global is conducting with professors from Emory University, Indiana University, and the University of Georgia.
After completing, you will receive a personalized capabilities benchmark report of your input relative to the full 1,000+ database.
Estimated time to complete: 10 minutes
Individual answers are not shared, and reports will be based only on aggregate.
Our benchmark dataset to date includes submissions from individuals at many of the biggest brands in the industry, including:
This research has identified a revolutionary approach for CMOs to improve marketing performance and business growth through organizational design.
Grounded in statistics and academic rigor, this capability-based (vs structure-based) framework and assessment tool guides CMOs to design a marketing organization that possesses the capabilities needed to deliver on the enterprise strategy. At the foundation of this new approach are 72 newly-documented and evidence-based modern Marketing Capabilities.
From the prior phase of this research, we know that a 1% improvement in Marketing Capabilities fit for the average Fortune 500 company delivers a 2.5% improvement YoY in revenue growth rate and that Marketing Capabilities are stronger drivers of firm performance than either R&D Capabilities or Operations Capabilities.
Visit https://www.mmaglobal.com/think-tanks/mostt to learn more. You can also find a link to the article published in the Harvard Business Review on that page.