Forget what you know about marketing.

Traditional marketers, whose jobs were to advertise and spread brand awareness, are a distant memory. Empowered by technology, their modern successors are expected to build deeper relationships with customers than ever before. These relationships give marketers a better understanding of exactly what consumers want and how to give it to them. As a result, marketers now have more influence in boardrooms—if they want it.

What approaches can marketers take to harness the region’s appetite for mobile and social commerce? What will the marketing function look like in the next five years?

The Economist Events’ Marketing Unbound is a new event that will bring together chief marketers and corporate leaders from the region to examine how marketing will evolve and discuss how Asia’s entrepreneurial marketers can shape the businesses of the future.

View our programme agenda, or download the digital brochure.

Members of Mobile Marketing Association are entitled to enjoy a 20% discount on the standard price. Click here to register online and join us on May 20th with your discount code MMA3320 at checkout.

Event contact details:
Email: [email protected]
Tel: 2585 3312