What is NEXT! in marketing? 

The lasted edition of the MMA’s SMARTIES NEXT! Conference in Riyadh - Shaping the Future of Marketing. During this half-day conference, we will delve into marketing automation, skills gaps, leveraging data for business impact, and digital innovations.

We’ll also be hearing about a variety of local initiatives, innovation and best practice alongside speakers from government, and industry leaders from local and international brands and agencies.

09.00 - 10.00 Connect Over Breakfast: Fuel Your Day and Connections

10.00 - 10.10 MMA Welcoming Remarks

10.00 - 10.20 MMA: Future of Marketing & Progressive Initiatives

10.20 - 10.35 NEXT! in 15 AI Tools in 15 minutes

10.35 - 11.05 NEXT! in Digital Innovations in Marketing

11.05 - 11.20 NEXT! in Growth Strategy for Business Success

11.20 - 11.40 Coffee Break

11.40 - 12.10 NEXT! in Filling the Skills Gaps in Marketing: Strategies for Success

12.10 - 12.25 NEXT! in Commerce Audiences

12.25 - 12.35 Closing Remarks

12:35 - 14:00 Savor & Connect: A Gourmet Networking Lunch Experience