Monday, May 26, 2025
13:00 – 13:30
Registration
13:30 – 13:35
Welcoming Remarks
13:35 – 13:40
Opening Remarks
13:40 – 13:45
NEXT! for Today
13:45 – 14:00
NEXT! in Top Trends 2025
Marketing Trends to Help You Win
Serkan Tavşanoğlu, Head of Agencies and Ecosystem Partnerships at Meta, explores the marketing trends set to shape 2025. From AI-driven consumer engagement and advanced measurement frameworks to technologies redefining creative content, this session dives into the innovations that matter most. Packed with strategic insights and real-world applications, it is a must-attend for marketing leaders aiming to stay competitive and future ready.
In Partnership With:
14:00 – 14:15
NEXT! in Innovation at The Edge
Integrating Web Analytics Across the Martech Stack
Web analytics isn’t just about measurement, it’s about orchestration. Yandex shares how deep integration of analytics tools across the MarTech stack enables brands to activate data across platforms, optimize in real time, and drive innovation at the edge of performance marketing.
In Partnership With:
14:15 – 14:30
NEXT! in Return on Creative
14:30 – 14:55
NEXT in Advertising
Navigating the Shift to Influence, Immersion, and Intelligence
Advertising is changing fast, with creators, platforms, and AI reshaping how brands connect with people. This panel looks at how companies are adapting to this new environment.
- SEM will explore smart strategies for reaching audiences across different media platforms.
- MagfiADS will talk about how content-led engagement can build stronger brand connections.
- Winfluencer Advertising will explain how influencer marketing delivers real return on investment.
Moderated by Amazon.com.tr, this discussion will highlight what’s next in advertising and how to stay ahead of the curve.
In Partnership With:
14:55 – 15:15
Coffee Break
15:15 – 15:30
NEXT! in Mobile Growth
From Acquisition to Loyalty
How do you turn a fleeting moment into a loyal customer? This session explores how to capture users through the right mobile channels and convert them with interactive, personalized content. Discover a full-funnel approach to sustainable growth, from initial engagement to long-term retention.
In Partnership With:
15:30 – 15:45
NEXT! in Enhencing Customer Experience
Tagless Data Capture & Instant Customer Insight
Traditional data capture is out, tagless is in. Netmera showcases how tagless data collection and real-time analytics deliver deeper customer insights, enabling brands to act instantly and elevate user experience across channels without compromising speed or compliance.
In Partnership With:
15:45 – 16:00
NEXT! in Privacy
Marketing and Personal Data in the Age of Privacy
As user privacy reshapes the marketing landscape, data-driven strategies must adapt. Efilli discusses how brands can thrive by respecting consent, complying with evolving data regulations, and turning privacy into a competitive advantage within the modern MarTech ecosystem.
In Partnership With:
16:00 – 16:10
Reklamda Denetim: Reklam Özdenetim Kurulu
16:10 – 16:35
NEXT! in Value Creation with Data
In today’s digital world, data is not just a resource, it’s a way to grow revenue. This session will explore how top brands are turning customer engagement into real business value.
- Hopi will show how they use customer data in marketing to create tangible results
- Portuma will bring insights from gaming, showing how in-game ads are tracked and improved using real-time data.
- Goodroll will share creative and responsible ways to use data for profit without losing trust.
The session will be moderated by Ad Venture, and will highlight new ways to turn audience attention into business growth.
16:35 – 16:55
Coffee Break
16:55 – 17:10
NEXT! in Where Positivity Powers Performance
Why Pinterest is your untapped advantage
17:10 – 17:30
NEXT! in Brand Courage - SMARTIES Unplugged
Behind SMARTIES Winning Work: "Beko | Kadının İşi, Gücü & Bahar"
Go beyond the trophy and into the strategy. This session unpacks the bold ideas, calculated risks, and data-driven insights behind Smarties award-winning campaigns, featuring real-world stories of what it takes to create meaningful impact in modern marketing.
17:30 – 17:55
NEXT in Martech & Measurement
Building Stacks for Real Results
As marketing becomes more complex, measuring success the right way is more important than ever. This panel will focus on how companies build Martech stacks that go beyond collecting data—they connect it directly to business results.
- Neohub will explain how to choose tools that support real-world business goals.
- Adjust will share how to measure campaigns accurately across different platforms.
- Kantar will discuss how to combine brand and performance data to see the full picture.
Moderated by Digital Turbine, this session will explore how to build smarter Martech systems that actually drive impact.
In Partnership With:
17:55 – 18:00
Closing Remarks
Become an MMA NEXT! CONFERENCE - MarTech Edition partner today.
Fill out the form below to request more information:
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Mine Guven
MMA Global
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