A passionate transformational leader digitalising organisations, teams, processes and solutions for speed, agility, value & business results with 23+ years of experience in digital fields across agency, banking, airlines and FMCG sectors. Highly skilled in digital transformation, digital strategy, digital marketing, e-commerce, digital products & change management. Been granted to numerous local & global awards.

Currently leading PepsiCo Turkey’s Digital Marketing Excellence & Loyalty Programs, enjoying to be a part of one of the fastest-changing areas of a fast-moving company.

Volunteering in sector associations since 2010, currently MMA Turkey Chair-woman. Academic lecturer in digital marketing programs. Certificated "change management leader". Start up mentor.