Mobile World Congress - Bienvenidos a la era de la hiperconectividad | Mobile Marketing Association
Mobile World Congress
Release Date: 
April, 2018
File Size: 
11.9 MB

El Mobile World Congress (MWC) marcó este año el inicio de una nueva era. Una era donde la conectividad será la protagonista, garantizando el acceso instantáneo a contenidos, personas y cosas a través de su smart device.

Esperamos disfruten los insights que les presentamos, ya que el MWC ha demostrado que la tecnología móvil es la sangre, el combustible y la que guía a todas las industrias que conocemos y a las nuevas que surgirán en los próximos años.

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Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.