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Intelligent Effectiveness: Measuring the ROI of AI on Optimization and Personalization

Over the last nine months, MMA’s Consortium for AI Personalization (CAP) has been running real-world experiments to apply AI and Machine Learning to digital advertising. Three studies have been completed with astonishing results. Two of the three studies had triple-digit gains, while the third showed no impact. Learn what worked and didn’t work in applying AI to digital advertising and hear from the CMOs and marketing practitioners involved in CAP about how these learnings have reshaped their marketing strategy. And aside from the extreme performance insights, they will share what's really hard about everything in executing digital advertising with AI (and how to undertake it).