Mobile and Location Data​: Accelerating ​Your ​Integrated Marketing Strategy

Over the past few years, marketers have seen an explosion of customer data. The problem is that this data often ​reflects the fragmented pieces that make up a customer’s shopping journey. To accelerate your marketing strategy beyond these micro-moments and ignite shopper action, it’s crucial to know which data points are important, and how to strategically combine them. 

In this webinar discussion you'll learn:​ 

• H​ow the ubiquitous mobile phone​,​ combined with purchase data,​ can connect the dots between consumer moments 
• How to​ understand the consumer journey through the lens of location