SMoX Road Show | Mobile Marketing Association

SMoX Road Show

New York • Chicago • San Francisco • Dallas

2015 SMoX Roadshows

The MMA’s groundbreaking SMoX Study (Cross Marketing Effectiveness - read press release here) provides brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be…and that’s in the double digits! Not just from their digital budgets, but from their ENTIRE marketing budgets!

This is the most important research ever undertaken for the mobile industry and creates a pivotal moment.

Enter the Mobile Marketing Association’s SMoX Roadshows

Developed to bring the leading brand marketers together to hear for the first time the data behind these studies and how to turn it into action, the MMA’s SMoX Roadshows will share in-market campaign data and insights from MasterCard, AT&T, The Coca-Cola Company and Walmart . These sessions are about action. They’re about how brand budgets should be re-allocated to optimize mobile within their marketing mix to drive increased ROI (without spending any additional budget).

To be revealed at the Roadshows, additional irrefutable insights into:

  • The performance and attribution of video, audio, location and other mobile vehicles

  • The importance of multiple creative executions for increased campaign impact

  • How to leverage the new way of dynamic marketing from “aim and pray” to “control and know”


Session topics from industry leaders on how mobile is building closer connections to consumers.


Speakers and panelists include industry heavyweights from leading brands and technology enablers.


Chicago • New York • San Francisco • Dallas


These events sell out fast. Secure your seat today.

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