Mobile: The Pillars of Innovation, Measurement & Transformation
The power of mobile provides unprecedented insights into purchase behavior, can exponentially maximize ROI across marketing campaigns when optimized, and creates a dynamic, personalized and closer brand experience with consumers. The availability of this data, combined with the potential for increased effectiveness and the intimacy of mobile devices enables marketers to disrupt the current status quo as well as transform current business models. In fact, it is inarguable that mobile presents the most significant business transformation we will see in our lifetimes.
While the opportunity with mobile is extraordinary, achieving the perfect synergy of Innovation, Measurement & Transformation is complicated.
This year’s SM2 Innovation Summit will:
- Give marketers a roadmap on how to leverage the changing DNA of how brands can connect more closely with their consumers
- Present the technologies that are pushing the innovation boundaries of mobile’s full potential
- Show how mobile delivers irrefutable metrics against a brand's key objectives from awareness to purchase intent to sales conversion
- Allow you to experience the “Internet of Things” first hand to spark inspiration into what might be possible
- Provide actionable insights into the mobile toolkit with guidance around
- the use of location to drive increased foot traffic
- the impact of video rotation and creative
- native best practices
- how mobile programmatic is different from the desktop
- how to leverage push notifications within apps
- … and much more
By empowering consumers with more choice, content and control, mobile has become a catalyst for doing and thinking differently. Achieving the delicate balance of innovation, measurement and transformation will make you the driver of change within your own organization, and increase your brand's competitive edge in today’s hyper-connected world.
The Smarties Awards
On the first evening of SM2, we are proud to bring you the 2015 Smarties Awards Ceremony & Gala, celebrating the best of the best in the mobile marketing industry.
The opportunity mobile provides to get closer to consumers is unprecedented, but that requires agility and demands different ways of thinking.
This is what makes the Smarties Awards the greatest showcase for innovation and creativity - but also…RESULTS! If your campaigns have mobile at their heart, it’s time to stand up and be counted.