MMA India: Ideathon | Mobile Marketing Association

MMA India: Ideathon

August 25, 2018 to August 26, 2018

Advertisers! Get ready to have your brand problems solved by tech enthusiasts over a 30-hour hackathon!

Background:

Brands today are way more open minded about solving problems in a new fashion way. With high screen time, mobile has become the primary go to for all consumers targeted by advertisers. To overcome increasing brand challenges in this highly competitive industry, MMA brings to you an IDEATHON to discover real brand solutions by hiring as well as meeting the best & the youngest minds from Bangalore. IncubateIND provides the perfect ground to network & teamwork for tech driven entrepreneurs & students. Together MMA & IncubateIND’s aim is to launch a platform that would give brands innovative solutions by young techpreneurs who would in turn be fostered & well-guided.

How does it work?

Advertisers will define their problem statement & set their expectations clear in terms of issues faced with an outcome they desire. After 30 nonstop hours, attendees will present their solution in front of the brand owners. 3 winners will be chosen via a panel of judges.

Day 1 agenda

 

Time

Activity

9am - 10am

Registration

10am - 10:30am

Inauguration

10:30am - 11am

Keynote

11:30am

Ideathon begins

1pm - 2pm

Lunch break

2pm - 2:30pm

Workshop

2:30pm - 3pm

Panel session

5:30pm - 6pm

Hi-tea & snacks

7pm - 8:30pm

Checkpoint 1

8:30pm - 9:30pm

Dinner

 

Day 2 Agenda

 

Time

Activity

1am

Midnight Snack

2am - 3:30am

Checkpoint 2

8am - 9am

Breakfast

9am

Final Checkpoint

11:30am - 12pm

Final submission

12pm

lunch

12:30pm - 3pm

Pitching session

3pm

Closing ceremony

 

Advantages:

  • High brand awareness for your product
  • Exposure to new & innovative ideas
  • Attract & meet the best talent
  • Guidance for participants by K-Start’s team in the form of knowledge, training & networking

 

Who would pitch?
Startups/Technology Student community

When: 25th & 26th Aug, 2018

Where: K-Start, Bangalore

Meet our esteemed Jury

Managing Director, India
Essence
CEO and Cofounder
Autumn Worldwide
Co-Founder, Chief Product & Tech Officer
Vserv
Co-founder & CEO
Culture Machine Media Pvt. Ltd.
Executive Vice President, Marketing
Vodafone India Ltd.
 

 

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