Mobile: The Great Connector - Volume 2 | Mobile Marketing Association

Mobile: The Great Connector - Volume 2

Mobile: The Great Connector - Volume 2
Release Date: 
February, 2016

Mobile: The Great Connector - Volume 2

Bridging The Digital & Physical Worlds To Boost Your Marketing Effectiveness

In Volume 2 we explore how location data and context are coming together to enhance the entire marketing cycle. The way is clear for marketers to harness mobile — and the location context data and insights it offers —to build better audience profiles and bridge the digital and physical worlds. Let this e-book be your guide to architecting the strategies that will allow you to drive positive results for your company and great experiences for your existing and new customers.

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