Kantar IMRB & MMA India Smartphone Usage and Behaviour Report Overview (Jan-Mar 2017)
The Smartphone Usage and Behaviour report from Kantar IMRB & MMA (Jan-Mar 2017) shows that time-spent on smartphones jumped 16% over the previous quarter. Strong demand for messaging services, social media platforms, and entertainment apps helped to drive the expansion of mobile internet usage. But what interested us the most is that we’re now beginning to see the result of government initiatives in driving literacy about digital payments. For the first time we’re seeing usage of mobile wallets among less affluent sections (SEC C/D/E). The average time spent on smartphones daily is 37% higher than TV demonstrating that the engagement levels provided by smartphones remain unparalleled.