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Latest MMA News
Every Moment is Mobile
Every Moment is Mobile: The MMA Mobile Circus Returns to the Cannes Lions International Festival of Creativity
MMA Unveils Categories and Criteria For The Smarties™ To Award The Best and Brightest In Mobile Advertising and Marketing
MMA Mobile Video Committee Releases Mobile Video Lexicon To Simplify Communication and Transaction
MMA announces new UK Advisory Board
Mobile Marketing Contributes $139 Billion to U.S. Economy in 2012; Set to Rise to $400 Billion by 2015
IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives
MMA Releases the Winter 2012 Edition of the International Journal of Mobile Marketing
IAB, MMA and MRC Unveil “Mobile Application Advertising Measurement Guidelines” for Public Comment
MMA Announces New Appointments to the Global Board of Directors
MMA Authors Mobile Couponing Primer and Establishes Structure for Engagement
MMA and IAB Release ‘Mobile Phone Creative Guidelines’ For Public Comment
MMA Assembles a Coalition of Global Brand Leaders to Form the Executive Marketer Advisory Board
MMA Releases “U.S. Consumer Best Practices for Messaging” 7.0
FCC Issues Ruling on SoundBite Petition: Confirmatory Opt-Out Messages Are Not In Violation of TCPA
Sybase 365 & MMA Survey Finds 87% of Consumers Will Use A Mobile Device To Help Make Holiday Purchases
Updated Mobile Web Advertising Measurement Guidelines Released For Public Comment By IAB, MMA & MRC
ePrize Elevates to MMA North America Premier Member
MMA Members Form Committee to Focus On Mobile Video Advertising Guidance and Standards
MMA Announces 2012 Global Board Executive Committee
MMA’s SM2 a Launch Pad for Mondēlez International’s “Mobile Futures”
Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer
Sound Bites from SM2: Marketers Place Their Bets and Dollars in Mobile
MMA Announces the Smarties™ Award Winners
Macys.com and Home Depot join MMA’s North America Board of Directors
SNL Legend Colin Quinn to Host MMA’s Global Smarties™ Awards
MMA Establishes “Mobile Rich Media Reporting Metrics Definitions”
Winners for The First Smarties™ India 2012 Awards
MMA Releases Primer on Mobile Analytics
MMA Releases the Summer 2012 Edition of the International Journal of Mobile Marketing
MMA Announces Short List for The Smarties™
MMA Launches Mobile Study “MXS”
Kraft, RIM Contribute Articles to the MMA International Journal of Mobile Marketing Canada Edition
Eric Weisberg Named First Jury Chair for MMA's ‘The Smarties™’ Awards
MMA Secures Over $1 Million For First-Ever Global Cross Marketing Effectiveness Research To Measure The Impact Of Mobile
MMA Announces New North America Board of Directors
MMA Announces New EMEA Board of Directors & Chairperson
MMA Announces New Global Board of Directors
Mobile Marketing Association (MMA) Launches MMA Mexico
Google, with MMA, Re-Launches 'Our Mobile Planet'; Global Mobile Data Resource
The MMA Mobile Circus Comes To Town at the 59th Cannes Lions International Festival of Creativity
The MMA Announces Expanded Award Categories For The Smarties™ To Reflect How Marketers Employ The Power Of Mobile To Meet Marketing Objectives
MMA Publishes Whitepaper, ‘Mobile Messaging in North America: A Fresh Look at Current Options for Marketers’
Google’s Neal Mohan Joins The Mobile Marketing Association Global Board Of Directors
Pontiflex Launches Self-Serve Mobile Signup Ad Platform
Tom Wheeler Named Keynote Speaker for Mobile Marketing Association Forum New York, June 11-13, 2012
Netbiscuits Launches "Tactile" HTML5 Framework to Enable Next Generation Web Apps Across All Smartphones & Tablets
The Mobile Marketing Association Makes it Easier to Buy and Sell Mobile Ads for Smartphone and Tablet
MMA Publishes Winter Issue of The International Journal of Mobile Marketing
Mobile Marketing Summits to Launch at Com World Series
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