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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
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About
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DACH
DACH Executive Committee
Chair:
Mark Wächter
Executive Chair
MMA DACH
DACH Board Members
Goetz Trillhaas
COUNTRY DIRECTOR
PayPal Ads
Katja Brandt
CEO
DENTSU
Jan Heumüller
Managing Director DACH
Ogury
Jochanan Senf
GM Nutrition DACH | Business Lead Scratch Cooking Europe
Unilever
Maren Seitz
Head of DACH
Analytic Partners
Jan Gräwen
CCO
YOC
Daniel Jäger
Head of Group Media
Deutsche Telekom
Anna Keller
Marketing Director and Media Lead
Bayer Consumer Health Germany/Austria
Marc Alexander Schüling
Executive Director Strategy & Consulting
TRACK
Jennifer Probst
Director Consumer Marketing & Sponsorships
Mastercard
Richard Wagner
Head of Sales DACH
Beintoo
Stefanie Tannrath
CEO
Universal McCann Germany
Matthias Zecher
Department Head Digital Marketing
Mc Donald's Deutschland
Gerald Schloegl
Managing Director, Miles & More and VP Loyalty
Luftansa Group
Ulrike Henkes
Regional Brand Manager EMEAP - Abbott Diabetes Care
Abbott
Frank Olma
Executive Creative Director
EssenceMediacom Germany
Nina Brit Brando
CEO
Carat
Gregor Feisel
Managing Director
Wavemaker
Henrik Ihlo
Director, Marketing Solutions DACH
LinkedIn
Yulia Kalner
Head of Creative and Media
Kantar
Marc Nabinger
Director Agencies & Partners Germany
Google
Oliver Wendt
Head of Sales DACH
reddit
Beate Rosenthal
Partner Global Consumer & Health Platform
Roland Berger
TAMER BATAN
Sales Director, Germany, Pinterest | Board Member, MMA DACH
Pinterest
Denise Mancinone
Head of Marketing DACH
Snap
SIMON TRITSCH
Commercial Director, DACH
GUMGUM
SARA SIHELNIK
Managing Director, Client Partnerships EMEA
QUANTCAST
STEFAN SOMMER
SVP Global Sales & Partnerships / DACH
Adform
VIKTORIA HOFMANN
CEO, DACH
Mindshare Germany
Andreas Rau
Head of Media Agencies, DACH
Meta
BENEDIKT FAERBER
CSO / MANAGING DIRECTOR
MEDIA IMPACT