Mark Wächter is a marketer with many years professional and leadership experience in the areas of Consumer Goods, Internet and Mobile Communications. In May 2005 he founded MWC.mobi, a worldwide active management consultancy focusing on Mobile Strategy Development and served clients in over 30 countries on four continents in the past years. Mark is head of the Mobile Marketing Association (MMA) in Germany and member of MMAs Board of Directors in EMEA. He is co-founder of MobileMonday and chairs the advisory board of Germany’s first Master Degree Program in Mobile Marketing at Leipzig School of Media. Mark is a Mobile Aficionado since the very beginning and became a globally well respected Mobile Media Evangelist and Strategist aka 'Mr. Mobile', acting as advisor and mentor on many Mobile Initiatives. In December 2015 Springer Gabler published his book 'MOBILE STRATEGY‘.