The Charter for the MMA MM25 is to help the MMA and the industry at large identify areas of opportunity, initiatives and research that will allow marketers to more effectively and efficiently integrate mobile as core to their overall mix. If you are interested in joining the MM25, please email Sheryl Daija at sheryl.daija[at]mmaglobal[dot]com.


Chair:
Head of Mobile Solutions
IKEA Group
Vice President of Digital Acquisition and Brand Marketing
Hilton Worldwide
Vice President/Senior Business Leader, Global Digital Marketing
Mastercard Worldwide
Vice President of Consumer Marketing
Trulia
Divisional VP, GM, Mobile and Community Experiences
Sears
Group Director, Global Connections
The Coca-Cola Company
VP, Product Marketing
Yahoo
VIce President, Media
Subway
Director, Head of Creative and Media, NA Marketing, Global Consumer Marketing & Internet Office (GCMIO)
Citi
Digital Marketing Manager
Ford Motor Company
Vice President, Media
Home Depot
Senior Director, Digital Marketing/Social Media
Walmart
VP, Consumer Engagement
Dunkin Brands
VP, Digital Direct & Marriott.com
Marriott International
Worldwide Director, Digital
Colgate-Palmolive Company
VP of Marketing, Customer Demand and Experience Leader
SafeAuto
Vice President, Global Marketing
Mondelēz International
Divisional Vice President, Global Brand Strategy and Innovation
Abbott
Vice President, Mobile
Toys’R’Us
VP, Digital & Social Marketing
Wendy’s International
Senior Brand Manager, Global eBusiness
Procter & Gamble
SVP Global Brand and Marketing Transformation
Visa
Director of Digital Marketing
TD Ameritrade
VP, Global Media & Digital Strategy
Kellogg Company
Senior Director Media and Engagement Strategy, North America
Unilever
Head of Content Strategy & Operations, Digital Marketing Group
JPMorgan Chase
Vice President, Global Media
General Mills
VP, Digital Marketing
American Express