India’s most senior marketing leaders share tips and tricks to crack SMARTIES gold. The work they evaluate at this stage is already good. Here is what they said about the difference between shortlisted and winning.
A practical guide packed with jury tips, submission strategy, winner inspiration and global credentials - built to help you enter, compete and win.
Path to Gold: The SMARTIES India 2026 Entry Playbook is packed with jury tips, submission strategy, winner inspiration and global credentials - built to help you enter, compete and win.
From what earns Gold to what quietly kills a submission before it gets a fair hearing - India’s top brand marketers and industry leaders hold nothing back
Indian marketing has always thrived on speed and scale. Over the course of 2025, GenAI moved from novelty to necessity. And now we foresee agentic AI and quantum are set to gain momentum in 2026. Today, 51% of marketers plan to invest in agentic AI, a technology that will soon run parts of the workflow on its own across testing variants, optimizing journeys, and reallocating spend with human oversight. And just beyond that curve lies quantum computing, a technology that promises to make even today’s AI look slow.
Hi Lloyd,MMA India Impact 2026 was truly very well managed, and it was great to see such strong industry engagement and high-quality content over the two days.
