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The Retail Media Council is a dedicated MMA India council within the framework of the existing MMA APAC Retail Media Network Ideas Lab (RMNIL). MMA India steps into this as a neutral, industry-led convening body, bringing clarity and a common language to retail media in India.

Retail media is the third wave of digital advertising, after search and social. 20% of total global ad spends now come from retail media, making it one of the fastest growing advertising channels worldwide (Source: WARC Media).

Agentic AI in CX: How Enterprise Leaders Are Reimagining Customer Journeys, Service, and Growth

Collective Thinking. Clear Direction. Insights that move the Industry forward

Knowledge Session By Toluna

Released: 
July, 2026
Education Section: 
Best Practices, Research
Region: 
APAC, India, Global

SMARTIES Grand Jury-Backed Tips & Tricks on What Cracks Gold

July 6, 2026

India’s most senior marketing leaders share tips and tricks to crack SMARTIES gold. The work they evaluate at this stage is already good. Here is what they said about the difference between shortlisted and winning.

Path to Gold: The SMARTIES India 2026 Entry Playbook

A practical guide packed with jury tips, submission strategy, winner inspiration and global credentials - built to help you enter, compete and win.

Path to Gold: The SMARTIES India 2026 Entry Playbook is packed with jury tips, submission strategy, winner inspiration and global credentials - built to help you enter, compete and win.

Released: 
July, 2026
Education Section: 
Research, Trends Reports
Region: 
APAC, India, Global

Grand Jury Tips & Tricks

July 2, 2026

Coming Soon!!

Before You Hit Submit: What India’s SMARTIES 2026 Qualifying Jury Wants Every Entrant to Know

July 1, 2026

From what earns Gold to what quietly kills a submission before it gets a fair hearing - India’s top brand marketers and industry leaders hold nothing back

The Race to Quantum is Closer Than You Think

June 23, 2026

Indian marketing has always thrived on speed and scale. Over the course of 2025, GenAI moved from novelty to necessity. And now we foresee agentic AI and quantum are set to gain momentum in 2026. Today, 51% of marketers plan to invest in agentic AI, a technology that will soon run parts of the workflow on its own across testing variants, optimizing journeys, and reallocating spend with human oversight. And just beyond that curve lies quantum computing, a technology that promises to make even today’s AI look slow.

Kenvue (India)

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