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The Mobile Retail Opportunity: Are You Ready?

Mobile is just a research tool and nobody buys anything with it, or it do they?

The debate continues today whether mobile is a proper retail channel, or just an additional research tool to drive footfall to stores. Data from comScore and a recent MMA/GMI survey sheds light on how mobile is affecting shopping behaviour and attitudes both in-store and outside. (See infograph for more mobile retail trends).

So is mobile commerce driving sales or footfall?