Marketing Strategy
Vietnam – Brand Awareness
Gold Winner
Samsung Vietnam and Leo Burnett Vietnam/ Starcom Vietnam for
Galaxy A - Say A
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Credits
Silver Winner
Kimberly Clark / Huggies and Mindshare Vietnam & OgilvyOne for
Huggies gets Vietnam's babies dancing
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Credits
Bronze Winner
Heineken and Click Media & Starcom Vietnam & Publicis Vietnam for
Heineken Star Gifter
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Credits
Marketing Strategy
Vietnam – Lead Generation
Gold Winner
Unilever / Ponds and Mindshare Vietnam for
Younger in You
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Credits
Silver Winner
Kimberly Clark / Kotex and Mindshare Vietnam & OgilvyOne for
Kotex Overnight Recruits 2000+ girls to challenge their periods
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Credits
Bronze Winner
VTV Digital / VTV Go and Adtima for
VTV GO - KITCHEN GOD SHOW INTEGRATION on ZALO
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Credits
Marketing Strategy
Vietnam – Product / Services Launch
Gold Winner
Samsung Vietnam and Leo Burnett Vietnam/ Starcom Vietnam for
Galaxy A - Say A
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|
Credits
Silver Winner
Unilever / Ponds and Mindshare Vietnam for
WRINKLES @ 30, IT'S IMPOSSIBLE!
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Credits
Bronze Winner
Friesland Campina Vietnam/ Yomost and Mindshare Vietnam & MullenLowe Vietnam for
YOMOST #YNOTDANCE
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Credits
Marketing Strategy
Vietnam – Promotion
Gold Winner
California Fitness and Yoga Centre and Red2 Digital for
Step Up Viet Nam
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Credits
Silver Winner
Naver Corporation / V Live and MediaCom Vietnam for
"Roses for Your Idols"
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Credits
Bronze Winner
Unilever / P/S and Mindshare Vietnam for
P/S Heat or Treat Challenge
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Credits
Marketing Strategy
Vietnam – Relationship Building / CRM
Gold Winner
FRIESLAND CAMPINA VIETNAM/ FRISO and MINDSHARE VIETNAM & OUT THERE MEDIA for
FRISO - 60% of Online Acquired Data converted into Consumers through CRM
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Credits
Channel / Media Strategy
Vietnam – Cross Media / Cross Mobile Integration
Gold Winner
VTV Digital / VTV Go and Adtima for
VTV GO - KITCHEN GOD SHOW INTEGRATION on ZALO
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|
Credits
Silver Winner
Suntory PepsiCo Vietnam Beverage and Mirum & Mindshare Vietnam for
Sting Holographic Campaign
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|
Credits
Bronze Winner
Heineken and Click Media & Starcom Vietnam & Publicis Vietnam for
Heineken Star Gifter
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|
Credits
Channel / Media Strategy
Vietnam – Cross Screen Advertising
Gold Winner
Unilever / Clear Shampoo and Mindshare Vietnam & MullenLowe Vietnam for
Smash Poor Helmets!
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Credits
Silver Winner
VTV Digital / VTV Go and Adtima for
VTV GO - KITCHEN GOD SHOW INTEGRATION on ZALO
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|
Credits
Channel / Media Strategy
Vietnam – Marketing within a Mobile Gaming Environment
Silver Winner
Orion / ChocoPie and MEC Vietnam & Cheil Vietnam for
ChocoPie Summer Cool
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Credits
Bronze Winner
Unilever / Clear Men and Mindshare Vietnam for
Virtual Game, Real Fun!
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Credits
Channel / Media Strategy
Vietnam – Messaging
Silver Winner
Unilever / Surf and Mindshare Vietnam for
Unlock Rural Through Hyper Location Targeting
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Credits
Bronze Winner
FrieslandCampina Vietnam / Yomost and Mindshare Vietnam / Leo Burnett Vietnam for
Yomost Text to Win
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Credits
Channel / Media Strategy
Vietnam – Programmatic
Gold Winner
FrieslandCampina Vietnam and Pervorm for
Friso mobile first acquisition campaign Vietnam
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|
Credits
Silver Winner
Naver Corporation / V Live and MediaCom Vietnam for
"Roses for Your Idols"
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|
Credits
Channel / Media Strategy
Vietnam – Mobile App
Silver Winner
Unilever / Rexona Deodorant and Mindshare Vietnam & Click Media & KI Saigon for
Rexona Run - Mobile App
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Credits
Channel / Media Strategy
Vietnam – Mobile Website
Gold Winner
Unilever / Pond's and Mindshare Vietnam for
What's Your Skin Age? Find Out On Pond's Website!
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|
Credits
Silver Winner
Samsung Vietnam and Leo Burnett Vietnam/ Starcom Vietnam for
Galaxy A - Say A
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|
Credits
Bronze Winner
Suntory Pepsico / Aquafina and Mindshare Vietnam & Mirum for
Aquafina - Interactive Fashion content
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Credits
Channel / Media Strategy
Vietnam – Mobile Social
Gold Winner
Naver Corporation / V Live and MediaCom Vietnam for
"Roses for Your Idols"
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|
Credits
Silver Winner
Suntory Pepsico and Mirum & Mindshare Vietnam for
Twister Brighten Your Day
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Credits
Enabling Technologies
Vietnam – Innovation
Gold Winner
Unilever / Clear Shampoo and Mindshare Vietnam & MullenLowe Vietnam for
Smash Poor Helmets!
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|
Credits
Bronze Winner
Unilever/Close Up and Mindshare Vietnam for
Close Up - ONE-OF-A-KIND-DATE
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Credits
Enabling Technologies
Vietnam – Location Based
Gold Winner
Unilever / Surf and Mindshare Vietnam for
Unlock Rural Through Hyper Location Targeting
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|
Credits
Silver Winner
Unilever/Close Up and Mindshare Vietnam for
Close Up - ONE-OF-A-KIND-DATE
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|
Credits
Enabling Technologies
Vietnam – Mobile Video
Gold Winner
TOTAL Hi-perf and DigiPencil MVV for
The first ever 360 treasure hunt video experience by TOTAL
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|
Credits
Silver Winner
FrieslandCampina Vietnam / Yomost and MullenLowe Vietnam / Mindshare Vietnam for
YOMOST #YNOTDANCE
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|
Credits
Bronze Winner
Unilever / Sunsilk Shampoo and Mindshare Vietnam for
NO SPEND | 12 Million Music Video Views | IN JUST 30 DAYS
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Credits
Industry Awards
Vietnam – Best Brand Experience in Mobile Rich Media
Silver Winner
Suntory PepsiCo Vietnam Beverage / Aquafina and Mindshare Vietnam & Mirum for
Aquafina Pure Fashion Wear Yourself
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|
Credits
Bronze Winner
Samsung Vietnam and Leo Burnett Vietnam / Starcom Vietnam for
Samsung Galaxy S7 – Not A Phone
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Credits
Industry Awards
Vietnam – Most Engaging Mobile Creative
Bronze Winner
Unilever / Ponds and Mindshare Vietnam for
Do You Know Your Real Skin Age?
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|
Credits
