Any mobile marketing campaign created with the primary objective of building brand awareness and establishing brand recognition by potential customers.
Any campaign that demonstrates how the use of mobile marketing generated prospective customers for future engagement and sales, or any campaign that reveals how the use of mobile marketing directly impacted sales, conversions, trials, or purchase intent among the target audience.
Any mobile marketing campaign created and executed for a not-for-profit organization or government agency for public service proposes and/or to drive social change.
Any campaign where mobile marketing was integrated as a core strategy with other media and communications channels. E.g. TV, Print, Radio, Outdoor, PR, Direct Marketing, etc. or any campaign, which integrated a minimum of 3 mobile applications i.e.: apps, mobile web, video, display, search, messaging, etc.)
Any campaign where mobile marketing was integrated as a core strategy with other media and communications channels. E.g. TV, Print, Radio, Outdoor, PR, Direct Marketing, etc. or any campaign, which integrated a minimum of 3 mobile applications i.e.: apps, mobile web, video, display, search, messaging, etc.)
Any mobile app that was created as part of an integrated mobile marketing strategy to either provide information, entertainment, productivity or utility as part of the customer experience. Any mobile website (not an app) developed to provide an enhanced mobile experience to showcase a company, product, brand or service.
Any mobile marketing campaign featuring new or groundbreaking techniques and/or technologies to market a service or product or any campaign that has leveraged existing technology with a new, unconventional and creative execution.
