2016 Winners Gallery

  • Global
  • EMEA
  • APAC
  • LATAM
  • S. Africa
  • India
  • UK
  • Vietnam
  • Indonesia
  • China
Marketing Strategy

APAC – Brand Awareness

Gold Winner

Lo Kar Lo Baat
Active Wheel and PHD India for

Lo Kar Lo Baat

Watch Video | Credits

Bronze Winner

Hershey's Happygrams
Hershey's and MRM//McCANN for

Hershey's Happygrams

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Bronze Winner

UNIQLO - The New Fans Economy: A Breakthrough In Mobile Digital Marketing
UNIQLO and hdtMEDIA for

UNIQLO - The New Fans Economy: A Breakthrough In Mobile Digital Marketing

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Marketing Strategy

APAC – Lead Generation

Gold Winner

Knorr Auntie Reply
Unilever / Knorr and Mindshare Thailand for

Knorr Auntie Reply

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Silver Winner

MasterPass™ by MasterCard®
MasterCard and Digital Arts Network for

MasterPass™ by MasterCard®

View Case Study | Credits

Bronze Winner

Outshout or Outsmart???
Hindustan Unilever- Pureit and Mindshare India for

Outshout or Outsmart???

Watch Video | Credits

Bronze Winner

The Levi’s Campaign that Levi’s Didn’t Create
Levi Strauss Commerce (Shanghai) Limited and OMD China for

The Levi’s Campaign that Levi’s Didn’t Create

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Marketing Strategy

APAC – Product / Services Launch

Gold Winner

MasterPass™ by MasterCard®
MasterCard and Digital Arts Network for

MasterPass™ by MasterCard®

View Case Study | Credits

Bronze Winner

Digital-Henge: Nike takes on luxury
Nike and Mindshare China for

Digital-Henge: Nike takes on luxury

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Bronze Winner

How Castrol activated mini truck driver targeted only campaign.
Castrol India Ltd and Mindshare India for

How Castrol activated mini truck driver targeted only campaign.

Watch Video | Credits
Marketing Strategy

APAC – Promotion

Gold Winner

MasterPass™ by MasterCard®
MasterCard and Digital Arts Network for

MasterPass™ by MasterCard®

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Silver Winner

KFC #morningencouragement Makes White Collars' Morning a Little Better
KFC and Mindshare China for

KFC #morningencouragement Makes White Collars' Morning a Little Better

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Marketing Strategy

APAC – Relationship Building / CRM

Gold Winner

Wall's Man 2.0
Unilever / Wall's and Mindshare Thailand for

Wall's Man 2.0

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Gold Winner

Knorr Auntie Reply
Unilever / Knorr and Mindshare Thailand for

Knorr Auntie Reply

Watch Video | Credits

Bronze Winner

How Castrol activated mini truck driver targeted only campaign.
Castrol India Ltd and Mindshare India for

How Castrol activated mini truck driver targeted only campaign.

Watch Video | Credits

Bronze Winner

Kinder Joy Story Station
Kinder Joy and OMD India for

Kinder Joy Story Station

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Marketing Strategy

APAC – Social Impact / Not for Profit

Gold Winner

6 Pack Band
Brooke Bond Red Label Tea and Mindshare India for

6 Pack Band

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Silver Winner

Holding Hands
ShanghaiPRIDE and Wunderman Shanghai for

Holding Hands

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Bronze Winner

SPCA’s The Truth Restaurant
SPCA Hong Kong and Razorfish (H.K.) Co. Ltd for

SPCA’s The Truth Restaurant

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Channel / Media Strategy

APAC – Cross Media / Cross Mobile Integration

Gold Winner

Lay's Smilestagram
Lay's and Mindshare Thailand for

Lay's Smilestagram

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Silver Winner

Lo Kar Lo Baat
Active Wheel and PHD India for

Lo Kar Lo Baat

Watch Video | Credits

Bronze Winner

UNIQLO X KAWS – OXO Integrated Online to Offline Marketing Campaign Best Practice Case
UNIQLO and hdtMEDIA for

UNIQLO X KAWS – OXO Integrated Online to Offline Marketing Campaign Best Practice Case

Watch Video | Credits

Bronze Winner

6 Pack Band
Brooke Bond Red Label Tea and Mindshare India for

6 Pack Band

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Channel / Media Strategy

APAC – Cross Screen Advertising

Gold Winner

Outshout or Outsmart???
Hindustan Unilever- Pureit and Mindshare India for

Outshout or Outsmart???

Watch Video | Credits

Bronze Winner

6 Pack Band
Brooke Bond Red Label Tea and Mindshare India for

6 Pack Band

Watch Video | Credits
Channel / Media Strategy

APAC – Marketing within a Mobile Gaming Environment

Silver Winner

Mobile Makeover for Gamers by L'Oreal Men Expert
L'Oreal and Mindshare China for

Mobile Makeover for Gamers by L'Oreal Men Expert

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Silver Winner

Horlicks NutriQuest
GlaxoSmithKline Consumer Healthcare Sdn Bhd and Mindshare Malaysia for

Horlicks NutriQuest

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Channel / Media Strategy

APAC – Messaging

Gold Winner

MMS 2.0
Hindustan Unilever Limited / Lifebuoy and Mindshare India for

MMS 2.0

Watch Video | Credits

Bronze Winner

Hershey's Happygrams
Hershey's and MRM//McCANN for

Hershey's Happygrams

Watch Video | Credits
Channel / Media Strategy

APAC – Programmatic

Silver Winner

Finding Chinese Chefs
Unilever/Unilever Food Services (UFS) and PHD China for

Finding Chinese Chefs

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Channel / Media Strategy

APAC – Mobile App

Gold Winner

Singapore Airlines Multi-Device Roll Out
Singapore Airlines and MTT for

Singapore Airlines Multi-Device Roll Out

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Silver Winner

Knorr Auntie Reply
Unilever / Knorr and Mindshare Thailand for

Knorr Auntie Reply

Watch Video | Credits

Bronze Winner

MILO Champions Band & App
Nestlé Philippines - MILO and OgilvyOne Worldwide for

MILO Champions Band & App

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Channel / Media Strategy

APAC – Mobile Website

Bronze Winner

Nescafe Study Break with Instant Manga
Nestle and Mindshare China for

Nescafe Study Break with Instant Manga

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Bronze Winner

1001 Inspirasi Ramadan
Unilever and Mindshare Indonesia for

1001 Inspirasi Ramadan

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Channel / Media Strategy

APAC – Mobile Native

Silver Winner

Hyper Targeting with L'Oreal Men Expert Comfort Max and Moji
L'Oréal and Mindshare China for

Hyper Targeting with L'Oreal Men Expert Comfort Max and Moji

Watch Video | Credits
Channel / Media Strategy

APAC – Tablet Campaign

Gold Winner

Singapore Airlines Tablet App
Singapore Airlines and MTT for

Singapore Airlines Tablet App

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Channel / Media Strategy

APAC – Mobile Social

Silver Winner

Canon Instazoom
Canon Singapore and Dentsu Singapore for

Canon Instazoom

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Bronze Winner

6 Pack Band
Brooke Bond Red Label Tea and Mindshare India for

6 Pack Band

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Enabling Technologies

APAC – Innovation

Silver Winner

Canon Instazoom
Canon Singapore and Dentsu Singapore for

Canon Instazoom

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Bronze Winner

MMS 2.0
Hindustan Unilever Limited / Lifebuoy and Mindshare India for

MMS 2.0

Watch Video | Credits

Bronze Winner

Outshout or Outsmart???
Hindustan Unilever- Pureit and Mindshare India for

Outshout or Outsmart???

Watch Video | Credits
Enabling Technologies

APAC – Location Based

Gold Winner

How Castrol activated mini truck driver targeted only campaign.
Castrol India Ltd and Mindshare India for

How Castrol activated mini truck driver targeted only campaign.

Watch Video | Credits

Bronze Winner

Hyper Targeting with L'Oreal Men Expert Comfort Max and Moji
L'Oréal and Mindshare China for

Hyper Targeting with L'Oreal Men Expert Comfort Max and Moji

Watch Video | Credits

Bronze Winner

MMS 2.0
Hindustan Unilever Limited / Lifebuoy and Mindshare India for

MMS 2.0

Watch Video | Credits
Enabling Technologies

APAC – Mobile Payments

Gold Winner

MasterPass™ by MasterCard®
MasterCard and Digital Arts Network for

MasterPass™ by MasterCard®

View Case Study | Credits
Enabling Technologies

APAC – Mobile Video

Silver Winner

Finding Dory
Disney - Pixar and Opera Mediaworks & Dentsu for

Finding Dory

Watch Video | Credits

Bronze Winner

6 Pack Band
Brooke Bond Red Label Tea and Mindshare India for

6 Pack Band

Watch Video | Credits
Enabling Technologies

APAC – Mobile Audio

Gold Winner

Rin Career Ready Academy
Rin and PHD India for

Rin Career Ready Academy

Watch Video | Credits

Bronze Winner

Lo Kar Lo Baat
Active Wheel and PHD India for

Lo Kar Lo Baat

Watch Video | Credits
Industry Awards

APAC – Best Brand Experience in Mobile Rich Media

Bronze Winner

Finding Dory
Disney - Pixar and Opera Mediaworks & Dentsu for

Finding Dory

Watch Video | Credits
Industry Awards

APAC – Most Engaging Mobile Creative

Gold Winner

Nike Kobe-mojis
Nike and Razorfish for

Nike Kobe-mojis

Watch Video | Credits

Bronze Winner

Finding Dory
Disney - Pixar and Opera Mediaworks & Dentsu for

Finding Dory

Watch Video | Credits
Presented by:

    Marketing Strategy

  • Brand Awareness
  • Lead Generation
  • Product / Services Launch
  • Promotion
  • Relationship Building / CRM
  • Social Impact / Not for Profit
  • Channel / Media Strategy

  • Cross Media / Cross Mobile Integration
  • Cross Screen Advertising
  • Marketing within a Mobile Gaming Environment
  • Messaging
  • Programmatic
  • Mobile App
  • Mobile Website
  • Mobile Native
  • Tablet Campaign
  • Mobile Social
  • Enabling Technologies

  • Innovation
  • Location Based
  • Mobile Payments
  • Mobile Video
  • Mobile Audio
  • Creative Awards

  • Best Brand Experience in Mobile Rich Media
  • Most Engaging Mobile Creative