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Released: 
June, 2015
File Size: 
47 MB
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The Push Notifications User Manual is produced and developed by the MMA France Messaging Marketing Committee. With this Guide, Mobile Marketing Association France intends to demystify push notification, a tool which we believe already to be essential, given that: 

  • mobile web traffic is on its way to exceeding computerbased web traffic
  • apps account for 86% of this mobile traffic
  • and push notifications are by far the best tool to incite users to revisit an application
Released: 
June, 2015
Education Section: 
Released: 
June, 2015
Education Section: 
Region: 
Released: 
June, 2015
File Size: 
217 KB
Education Section: 

No longer just a tool for "in the moment" targeting, major brands are now leveraging the rich contextual information that location provides to create highly-targeted audience segments, enabling them to strategically target consumers at specific points in their day, not just when they're within close proximity of a brand's store or restaurant.

This is a great resource for Brands, Retailers, Agency Creative and Analytics vendors and experts.

Key Insights & Takeaways

Released: 
June, 2015
File Size: 
594 KB
Education Section: 
Released: 
May, 2015
Education Section: 

The mission of the MMA Mobile Native Advertising Committee is to promote the definition of mobile native ads, educate marketers and publishers about native advertising benefits and best practices, and grow the global market for this emerging and increasingly effective digital display format.

Released: 
April, 2015
Education Section: 
Members Only

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The State of Mobile Marketing in China report published by Econsultancy and the Mobile Marketing Association Asia Pacific (MMA) takes a close look at how China organisations and agencies are responding to the ever-expanding reach and importance of mobile.

Released: 
December, 2014
Education Section: 
Members Only

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If your company is an MMA member and you need log-in information, please email [email protected].

The State of Mobile Marketing in India report published by Econsultancy and the Mobile Marketing Association Asia Pacific (MMA) takes a close look at how India organisations and agencies are responding to the ever-expanding reach and importance of mobile.

 
 
Released: 
December, 2014
Education Section: 
Region: 
Members Only

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

The State of Mobile Marketing in Singapore report published by Econsultancy and the Mobile Marketing Association Asia Pacific (MMA) takes a close look at how Singapore organisations and agencies are responding to the ever-expanding reach and importance of mobile.

Released: 
December, 2014
Education Section: