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[MMA’s Media & Data Board] truly is a group that’s passionate about media and cares so much about making the future media marketplace better for business and the customers & communities we all serve. What a tremendous privilege to serve with this group!
Media Director
Kroger
We tackle some of the most vexing issues for marketers by tapping into the most respected industry thought leaders AND academia!
SVP, Retail Media
Albertsons
The MMA is an amazing collection of passionate, driven people committed to making the business we love better.
Former Senior Vice President, Global Media
Mastercard
MMA doesn’t just think it, MMA does it. Strategic and pragmatic solutions for the ever-transforming world of marketing. Bravo!
Former EVP, Chief Marketing Officer
Visa
Best run trade group board in my experience.
Former SVP & GM Platform Business
Roku
The MMA is ambitiously digging into the substantive issues reshaping the marketing landscape at a level that makes things truly actionable within companies – not just talk.
Managing Director and Partner
BCG

MMA Free Webinar Series

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Wednesday, January 17, 2024 - 11:00am to 12:00pm EST

The ability to co-ordinate an increasing number of marketing activities led by teams with varied backgrounds is a universal challenge. In this session, we will hear CMOs describe and debate how these challenges should be framed, how to assess their impact and how to initiate action to address them.
Region: 
Speakers: 
Former Chief Marketing Officer
Heineken USA
Chief Marketing and Public Relations Officer
Ally Financial
Professor of Practice in Marketing
Goizueta Business School, Emory University
Watch the Webinar:

Wednesday, December 6, 2023 - 11:00am to 12:00pm EST

The session will define marketing capability fit and how it is evaluated in different firms. Further, the panel of CMOs will discuss and debate how they best leverage marketing capability measurements to prioritize specific capabilities. The session will also discuss the payoff from managing marketing capability fit.
Region: 
Speakers: 
Global Head of Marketing
X
VP Media
Discover
Vice President, Global Digital, Media & Omni-Shopper Experience
Kellanova
Professor of Marketing, Welch Family Professor in Business
Wisconsin School of Business
Watch the Webinar:

Monday, October 30, 2023 - 11:00am to 12:00pm EDT

In an environment where marketing includes a growing range of new activities, we will hear how different firms have defined the unique responsibilities of marketing. How does marketing define where they lead vs. support vs. where they are not-involved? What are the benefits to the marketing org and the firm?
Region: 
Speakers: 
Chief Marketing & Communications Officer
MSCI Inc.
Vice President, Head of Marketing
Kroger
COO & Co-Founder
MarCaps LLC
The Coca Cola Company Chair, Professor of Marketing
The University of Georgia, The Terry College of Business
Watch the Webinar: