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MMA is the only industry group trying to tackle the issues that matter: how can marketing drive measurable growth and outcomes? We are long past Wannamaker’s lament about not knowing which 50% of his advertising works, it’s time for the industry to take seriously its responsibility to be accountable and MMA is leading the way.
Former Chief Marketing Officer
Dunkin'
Three things set the MMA apart: expertise, research, and actionability. The staff at the MMA is impressive with their relevant commercial and academic experiences. The topics presented by the MMA are researched in depth – not just trendy topics with anecdotal evidence. And the resulting work is pragmatic and digestible.
Former Chief Marketing Officer, US Meals & Beverages
Campbell
[MMA’s Media & Data Board] truly is a group that’s passionate about media and cares so much about making the future media marketplace better for business and the customers & communities we all serve. What a tremendous privilege to serve with this group!
Media Director
Kroger
We tackle some of the most vexing issues for marketers by tapping into the most respected industry thought leaders AND academia!
SVP, Retail Media
Albertsons
The MMA is an amazing collection of passionate, driven people committed to making the business we love better.
Former Senior Vice President, Global Media
Mastercard
MMA doesn’t just think it, MMA does it. Strategic and pragmatic solutions for the ever-transforming world of marketing. Bravo!
Former EVP, Chief Marketing Officer
Visa
Best run trade group board in my experience.
Former SVP & GM Platform Business
Roku
The MMA is ambitiously digging into the substantive issues reshaping the marketing landscape at a level that makes things truly actionable within companies – not just talk.
Managing Director and Partner
BCG

MMA Free Webinar Series

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Wednesday, January 17, 2024 - 11:00am to 12:00pm EST

The ability to co-ordinate an increasing number of marketing activities led by teams with varied backgrounds is a universal challenge. In this session, we will hear CMOs describe and debate how these challenges should be framed, how to assess their impact and how to initiate action to address them.
Region: 
Speakers: 
Former Chief Marketing Officer
Heineken USA
Chief Marketing and Public Relations Officer
Ally Financial
Professor of Practice in Marketing
Goizueta Business School, Emory University
Watch the Webinar: