MMA: Architecting the Future of Marketing while Relentlessly
Delivering Growth Today!
The interaction between consumers and brands has been forever changed by the revolution that was kicked off by mobile – marketing is now closer, personal, powerful and pervasive. We have a once-in-an-era transformation in the relationship between marketers and their customers.
This marketing and communications insurgency we have all experienced is about to further explode with the future of 5G, AI, and other emerging technologies.
Thursday, December 10, 2020 - 4:00am to 5:00am IST
Marketing Technology adoption in India is in a growth phase and the report gives you current and rich insights into how diverse Indian companies are investing in it. We will unveil the results of our exclusive survey amongst leading marketers in India on Marketing Technology adoption.
Key takeaways :
Current usage of MarTech
Share of marketing budget for MarTech
Types of marketing technology most used
Future of marketing technology adoption trends and much more
Thursday, February 25, 2021 - 2:00pm to 2:45pm EST
In one of the most attended webinars of 2020, last year’s report predicted that 2020 was the year that would shatter all mobile records. The pandemic supercharged and accelerated many mobile behaviors transforming businesses in the process. In this much anticipated 2021 State of Mobile for Marketers report, Amir Ghodrati, Director, Market Insights at App Annie will share surprising insights from this year’s survey, including how Covid-19 has transformed consumer behaviors across mature and emerging markets, and share tips and trends you need to know to be successful in 2021 and beyond.
Gen Z is part of the largest generation globally and as fairly new consumers with increased buying power and influence, companies have the opportunity to earn their loyalty in a way that resonates with this mobile-native generation. Hear Skye Featherstone, Product Marketing Manager, Direct Response, at Snap, Inc, and Amir Ghodrati, Director of Market Insights at App Annie, discuss the latest insights on Gen Z across categories and markets, learn what these apps have done to achieve success and what makes Gen Z different from previous generations.
Exclusive MATT member session on the new Outcome-Based Marketing 2.0 (OBM2) research. Session took place on November 18th, 2020 and served as a deep-dive on the mathematics behind the framework and how to apply as an attribution practitioner.
