This session summarizes the six marketing growth frameworks presented as part of the series and provide strategic guidance around the pros, cons, and considerations of each.
New demand for flexibility and agility. The mass shift to Connected TV. The rise of social justice and brand safety issues. New pressures to prove ROI.
Today’s marketers are operating in a completely new environment.
• What long-held assumptions do today’s marketers need to throw out?
• What new skills do marketers need to embrace in order to turn today’s uncertainty into an opportunity?
Join this webinar to hear the insights and solutions to these questions.
The MMA, in collaboration with Neustar, have released a brand new marketing growth strategy dubbed Outcome-Based Marketing 2.0 (OBM2). This framework outperformed traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS). OBM2 represents a major step forward in validating how marketing organizations can achieve profitable growth through responsive audiences for their respective brands in today’s rapidly changing marketing world.
MMA Global unveils strategy that shows by targeting the “movable middles” marketers can attract more non-buyers, while increasing penetration across all brand buying groups
NEW YORK, January 12, 2021 – MMA Global, the association devoted to architecting the future of marketing for CMOs, today introduced an analysis showing that outcome-based marketing plans can outperform traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS).
Wednesday, January 20, 2021 - 7:30am to 8:30am GMT
Join AdColony as we talk to marketers from P&G, Camelot, Dentsu, GroupM, Mindshare, and the Mobile Marketing Association for a discussion around how audiences' attention has shifted to mobile gaming.
We will dive into the latest consumer data, and talk about both the challenges and opportunities that marketers encounter with mobile gaming.
Social media consumption has increased during lockdown as you might expect, but now people are spending just as much time playing games on their smartphones - accounting for around 35% of mobile screen time.
