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Obtaining proper data to execute MTA can be challenging. This report will walk you through the data sharing landscape and share workarounds to help overcome challenges to reach your full potential of your MTA analytics.

DoubleVerify Pte Ltd (India)

Thursday, February 18, 2021 - 6:30am to 7:30am CET

The pandemic has forced brands to better understand their customers behavior and journeys. Even a FMCG brand like FrieslandCampina, one of the world’s largest dairy companies which is always available in supermarkets — needs to adapt its e-commerce and content strategies. 

How can non-D2C brands get closer to their customers and understand changing consumer behavior and customer journeys better? 

Region: 
Speakers: 
CEO & Founder
PLATFORM161 - now part of the Verve Group
Advisor, Integrated Media & Marketing Efficiency Management
Techcombank
Moderator: 
Chief Content Officer
Mobilegroove
Watch the Webinar:
Resource
Interactive grid allowing you to select, compare, and contrast data sharing practices of top publishers, breaking them down channel-by-channel, providing key information at a glance.
Resource
Members-only template designed to designed to assist marketers with evaluating and securing high-quality data for attribution efforts. It aims to help get answers to crucial questions regarding data aggregators, internal data sources, MTA providers, and DMPs.
Research
As the industry leader in attribution research, the MMA is pleased to share our comprehensive annual benchmark studies tracking the latest trends in attribution.
Resource
Research testing the principle of recency, indicating that digital advertising is most effective right before a consumer is about to buy a product.
Study
As the industry leader in multi-touch attribution (MTA) research, the MMA is pleased to offer members access to our initial comprehensive research study revealing important insights into MTA’s landscape, adoption, and use. To give your organization key into MTA across industries, download the study here.

Tuesday, May 18, 2021 - 11:00am to 11:45am EDT

With the rollout of 5G and the proliferation of messaging channels, rich messaging will become a more critical part of the customer journey in the future. Mobile messaging leverages AI, machine learning and multimedia content to deliver visually engaging and contextual conversations that can impact brand engagement, customer service and commerce. This webinar will take a look at the future of messaging, including:

Region: 
Speakers: 
Global VP, Client Services
Sinch
Vice President and Principal Analyst
Forrester Research
VP of Growth and AI
iFood
Webinar Sponsor:
Watch the Webinar:

Tuesday, April 27, 2021 - 2:00pm to 2:45pm EDT

Today’s consumers expect two-way communication with brands at their convenience. Conversational marketing allows marketers to deliver an app-like experience and dialogue with customers on their preferred messaging channel, at any time, while retaining context and continuity. This webinar will showcase how conversational messaging is reshaping brands direct-to-consumer strategy, why it is blurring the lines between marketing and service and hear from brands that have successfully employed messaging to improve the customer experience.

 

Region: 
Speakers: 
President, Sinch for Marketing
Sinch
Principal Analyst
Insider Intelligence
Webinar Sponsor:
Watch the Webinar: