Global

Series

View On-Demand: CMO Roundtables on Growth

Leading CMOs discuss & debate five key areas which have a direct role in achieving true marketing growth

Report

Marketer Benchmark Study on Growth

Research to understand and track marketer’s understanding and application of growth frameworks

New Research Report Points Out Marketers Don’t Agree on How to Achieve Growth; New Series Aims to Help

MMA Global Research Reveals Divide Within Companies, Launches New CMO Series To Aid Understanding of How Marketing Produces Growth

News Type:

MMA Press Release

Brand Safety

Data

MMR 2022: Building Winning Marketing Organisations

MMA India, a part of MMA Global, which is the world’s leading not-for-profit marketing trade body, along with GroupM unveiled its Annual Report - Modern Marketing Reckoner 2022: Building Winning Marketing Organisations. The report is a ready reckoner to enable marketers to build winning marketing organisations. It is inspired by the MMA Global report which finds that the differential in sales growth performance for firms with low and high marketing capability fit is 3X or three times.

Released:

May, 2022

Education Section:

Best Practices, Perspectives

Region:

APAC, India, Global