SAN FRANCISCO--(BUSINESS WIRE)--Ketch, the Trust by Design Platform for programmatic privacy and data stewardship, today announced the release of a groundbreaking study, The Person Behind the Data: People Weigh in on How Companies Handle Their Data. This report, by IPG Mediabrands’ investment and intelligence company, MAGNA, shows that consumers are very much aware of data privacy issues, and judge brands based on them. The research was completed by MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering.