• Smarties X Global
  • North America
  • APAC
  • India
  • Vietnam
  • MENA
  • Indonesia
Marketing Impact

Vietnam – Brand Experience

Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience.

Unleash your Fandom
Vote for this:
Samsung Galaxy and Publicis Groupe / Leo Burnett, Starcom
BATTLE IN STYLE x RAPPER ON THE MIC – HOW FREE FIRE EMBRACE THE SPIRIT OF RAP VIET CULTURE
Vote for this:
FREE FIRE and TKL CORPORATION / Garena – Free Fire
BIA SAIGON TET 2022 - HOW REAL LOCAL PRIDE BEATS FAKE NEWS
Vote for this:
BIA SAIGON and OGILVY
Banh mi - Job Mobility Centers
Vote for this:
Viec Lam Tot and Cho Tot
PANASONIC PRIME+ - LIVING THE + LIFE: How a mass out-of-style fridge brand premiumizes itself and refine the standard of catego
Vote for this:
Prime+ and Dentsu Redder
GRABFOOD TIKTOK FOODIELAND
Vote for this:
Grab Vietnam and Mindshare Vietnam
Marketing Impact

Vietnam – Instant Impact

Best and most effective use of a promotion, either standalone or part of an integrated multi-media – new technologies campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising. The entry might be a prize draw, a competition, a demo, a coupon, a rebate, a giveaway, a reward scheme, an experiential or an instant win campaign to support the sales and business impact of marketing a product or service directed at either the customer, sales staff, or distribution channel members.

Downy TinyTan Launch
Vote for this:
Downy and MediaCom VietNam / Dentsu Redder
SCRATCH TO WIN
Vote for this:
Nestlé Vietnam and Ogilvy Vietnam / Zenith
GRAB - NEVER MISS A MEAL 3.0
Vote for this:
GRAB and GRAB
Heineken Silver’s The eKoin
Vote for this:
Heineken and Leo Burnett / MSL, Digitas / Publicis Groupe
Milo Teen - More the scan, more the reward
Vote for this:
Nestlé and Adtima
Marketing Impact

Vietnam – Lead Generation

Campaigns using strategic application of marketing technology that generated prospects & leads resulting in increased sales, conversions, trial, purchase intent or loyalty and retention. Campaigns showcasing example, use of third-party platforms (CRM, CMS, payments systems etc.) to improve retention and efficiency while delivering ROI results & business impact.

Accelerate Vietnam Digital 4.0 Lead Generation Award Submission
Vote for this:
RSVP / Accelerate Vietnam Digital 4.0 / Google and RSVP
Keeping Festive Stories Virtually Alive
Vote for this:
Mondelez Kinh Do Mooncake and Publicis Groupe / Publicis WW, Spark Foundry, Digitas, MSL, Prodigious
TPBank app performance campaign
Vote for this:
TPBank and Omega Media Worldwide JSC
Techcombank CASA 2021
Vote for this:
Techcombank and Mindshare Vietnam
FE CREDIT x PMAX - CROSS-SELLING WITH REAL TIME DATA
Vote for this:
FE CREDIT and PMAX
Peugeot: How the White Lion Adapted To Thrive
Vote for this:
Thaco Auto - Peugeot Vietnam and Novaon Digital
Marketing Impact

Vietnam – Data Insights

Use of customer data, analytics, and technology, that play an integral role in the development and execution of a campaign to develop a meaningful relationship with a specific audience or community. Transformative approaches to customer insight to shape the marketing strategies in their campaigns that seeks to recognise innovative brand activity rooted in data-driven customer insight to solve a problem but also contributed to the business impact including ROI demonstrating elements such as segmentation or targeting to improve the end user's experience with a brand, product or service.

Powerful MAGNATEC unites the car enthusiasts under Castrol’s flag
Vote for this:
Castrol MAGNATEC and Mindshare Vietnam
FE Credit -A SWITCH TO HIGH PERFORMANCE MODE
Vote for this:
FE Credit and AKA Digital
GRAB FOR MOMS - INSTANT AS THE BABY’S MOOD SWING
Vote for this:
Grab Vietnam and Mindshare Vietnam
GRAB’S MILLIONS OF FIRSTS
Vote for this:
Grab and Grab
Unleash your Fandom
Vote for this:
Samsung Galaxy and Publicis Groupe / Leo Burnett, Starcom
Appier partners with Be Group to build customer loyalty
Vote for this:
Be Group and Appier
Marketing Impact

Vietnam – Product / Service Launch

Campaign showcasing an effective customer focused product or service launch. Work that launched or re-launched a product or service highlighting impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness and tangible results are key points to be shared.

Unleash your Fandom
Vote for this:
Samsung Galaxy and Publicis Groupe / Leo Burnett, Starcom
Samsung Tab S8 series - Let Your Night Side Rule
Vote for this:
Samsung Galaxy Tab S8 Series and Circus Digital
Break teens' boredom with the comeback of an iconic candy
Vote for this:
URC and Ogilvy Vietnam / Starcom
Edelweiss’ First Immersive Alps Experience Launch
Vote for this:
Edelweiss and Hakuhodo Vietnam / ICON
Strongbow Chilly Peach - Unordinary launch for an extraordinary impact
Vote for this:
Strongbow and Golden Digital / Dentsu Redstar
Awesome Academy
Vote for this:
Samsung Galaxy A and Publicis Groupe / Leo Burnett, Starcom, Prodigious
ARISTON - Ice Challenge Campaign
Vote for this:
DSquare/ Ariston and DSQUARE (SQUARE DIRECT ADVERTISING COMPANY LIMITED)
Marketing Impact

Vietnam – Customer Life-Cycle Marketing

Building trust and loyalty and always ensuring the customer experience is paramount. Campaigns putting customer first in providing best in class consumer experience while building relationships with customers in pursuit of brand growth & success having a significant impact on the business as a result.

Heineken Silver’s The eKoin
Vote for this:
Heineken and Leo Burnett / MSL, Digitas / Publicis Groupe
ImPerfection Campaign - Turning societal image of Perfection upside down
Vote for this:
La Roche Posay and Isobar Vietnam
Pernod Ricard's Know your Whisky, Get your Rewards
Vote for this:
Pernod Ricard and Dentsu McGarryBowen Vietnam
Gojek Vietnam Anniversary Campaign
Vote for this:
Gojek Vietnam and Polar London
Purpose Driven Marketing

Vietnam – Social Impact Marketing

We believe that marketing can change the world. This award is a recognition to modern-day marketing that drives forward socially responsible marketing that creates significant social change and/or deliver against a public service while demonstrating real impact and creativity & translates into a compelling call-to action to effect positive social change. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors.

NESCAFÉ From Farm to Mind
Vote for this:
Nestle Nescafe and Publicis Groupe / Publicis WW, Zenith, Digitas
GRAB - NEVER MISS A MEAL 3.0
Vote for this:
GRAB and GRAB
Accelerate Vietnam Digital 4.0 Social Impact Marketing Award Submission
Vote for this:
RSVP / Accelerate Vietnam Digital 4.0 / Google and RSVP
ENSURE GOLD 2022 TET CAMPAIGN – A social movement to awake caregivers
Vote for this:
ENSURE GOLD VIETNAM and Hakuhodo & Saigon Advertising Co., Ltd. / Spark Foundry
COMEBACK TO MOM'S LULLABY:How did a forgotten type of art make a grand comeback to YouTube top trending and topped Tiktok trend
Vote for this:
Ms. Bach Tuyet and Dentsu Redder
NESTLÉ CORPORATE – Green Tet: Disrupting a thousand-year tradition with Sustainability
Vote for this:
NESTLÉ CORPORATE and OGILVY VIETNAM / ZENITH
Banh mi - Job Mobility Centers
Vote for this:
Viec Lam Tot and Cho Tot
Purpose Driven Marketing

Vietnam – Brand Purpose/Activism

Campaigns that use the brands’ platform to promote a cause or social issue to benefit society and give back for the greater good. This can include social, political, sustainability, economic and/or environmental campaigns addressing a new program or expanding on an existing program.

Accelerate Vietnam Digital 4.0 Brand Purpose/Activism Award Submission
Vote for this:
RSVP / Accelerate Vietnam Digital 4.0 / Google and RSVP
Bia Viet - UNITING MILLIONS OF VIETNAMESE ON THEIR WAY HOME FOR A BLOOMING TẾT
Vote for this:
BIA VIET and Phibious Vietnam / Dentsu Redstar / Icon Media / Legato
RIDE ON VIETNAM
Vote for this:
SHELL and CLICK
GRAB’S MILLIONS OF FIRSTS
Vote for this:
Grab and Grab
NESTLÉ CORPORATE – Bringing Saigon Streets Home During Covid-19 Lockdown
Vote for this:
NESTLÉ CORPORATE and OGILVY VIETNAM / ADMICRO
PNJ - TRUE LOVE 2021 CAMPAIGN
Vote for this:
PNJ and ICON MEDIA / PHU NHUAN JEWELRY JOINT STOCK COMPANY
Lactacyd Inspires Vietnamese Women to Break the Bias
Vote for this:
Lactacyd and Omnicom Media Group Vietnam / Ka Creative
Purpose Driven Marketing

Vietnam – Diversity & Inclusion

Describe creative work or strategy specifically directed to this community and any relevant cultural differences. Campaigns or marketing programs raising the audience’s appreciation by providing the means and opportunities to reduce inequality based on age, sex, sexuality, disability, race, ethnicity, origin, religion or economic (e.g., contractual workers, people with disabilities, small farmers, etc.) and consciousness for the sublime— (painting, sculpture, architecture, music, literature, history, etc.) -in order to uplift the lives of people and society at large.

Kinh Do Shop for Hope
Vote for this:
Mondelez Kinh Do and Publicis Groupe / Publicis WW, Spark Foundry
SPORT IS A GREAT EQUALISER
Vote for this:
Nestlé Vietnam and Ogilvy / Zenith
Perfect Husband - Creating own Mega Sales Day
Vote for this:
P&G Corporate and MediaCom
FWD Lady First - #Love Yourself, #Protect Yourself
Vote for this:
FWD Vietnam and FWD Vietnam
Impact Media

Vietnam – Cross Platform - All Media

Campaigns utilizing digital as core strategy, that demonstrate strategic and tactical thinking in the use of multiple media touchpoints (TV, print, radio, outdoor, PR, direct marketing, etc) to deliver a compelling, business impact while delivering key messages. Media strategy highlighting how the channels came together to deliver outstanding results.

HEINEKEN SILVER - THE HUNT FOR SMOOTH GEARS & eKOINS
Vote for this:
Heineken and Dentsu Redstar / Leo Burnett/MSL
GENERALI - LỜI CÂU HÔN THỨ 2 - THE SECOND PROPOSAL
Vote for this:
Generali Vietnam and dentsu X / 30 Pictures
PANASONIC PRIME+ - LIVING THE + LIFE: How a mass out-of-style fridge brand premiumizes itself and refine the standard of catego
Vote for this:
Prime+ and Dentsu Redder
Bia Saigon Tet Campaign
Vote for this:
Sabeco and MediaCom VietNam
NESCAFÉ From Farm to Mind
Vote for this:
Nestle Nescafe and Publicis Groupe / Publicis WW, Zenith, Digitas
Unleash your Fandom
Vote for this:
Samsung Galaxy and Publicis Groupe / Leo Burnett, Starcom
ENSURE GOLD 2022 TET CAMPAIGN – An integrated powerful awakening call for caregivers
Vote for this:
ENSURE GOLD VIETNAM and Hakuhodo & Saigon Advertising Co., Ltd. / Spark Foundry
Impact Media

Vietnam – Cross Platform - Digital Only

Cross platform digital campaign integrating a minimum of 3 applications or mediums that enhances a brand experience. Showcase the various digital platforms and devices used to develop and amplify meaningful consumer engagement and business impact. This may include but is not limited to desktop, mobile, wearable technology, outdoor installations, billboards, retail experiences etc. Submissions for this category should hit the above marks and be strategically customized for each experience while delivering ROI.

Break teens' boredom with the comeback of an iconic candy
Vote for this:
URC and Ogilvy Vietnam / Starcom
STARVERSE: BREWING & EXPERIENCING HEINEKEN IN THE METAVERSE
Vote for this:
Heineken and Dentsu Redstar / Leo Burnett/MSL/Icon
STRONGBOW: PAUSE AND KEEP CHILL FOR OPTIMISM
Vote for this:
Strongbow and Dentsu Redstar / Golden
Cream-O x Dynamite - A handshake that shakes boredom off school life
Vote for this:
URC and Ogilvy Vietnam / Starcom
ABBOTT GROW TET CAMPAIGN 2022: 5C TET LON
Vote for this:
Abbott Grow x Golden Digital X Spark x TikTok and Golden Digital / Abbott
Lazada - Tet 2022
Vote for this:
Lazada and Adtima
Impact Media

Vietnam – Gaming, Gamification & E-Sports

Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment and the desired results for the business derived from the campaign.

Castrol in gaming - An ultimate ride to the next
Vote for this:
Castrol POWER1 Ultimate and Mindshare Vietnam
BRAND ALWAYS-ON GAMIFICATION DEEPLY ASSOCIATED WITH BRAND CHARACTERS’ CO-CREATION
Vote for this:
Poca Vietnam and Xanh Marketing / Estuary Solutions
The Banca Game – A Simulation Game of Insurance Industry
Vote for this:
Prudential Vietnam and Tequila by TBWA Group Vietnam
SEA GAME 31 - PUBG MOBILE
Vote for this:
PUBG MOBILE and VNG Corporation
Wild Rift - SEA Games 31
Vote for this:
Wild Rift and VNG
Impact Media

Vietnam – Social Media Marketing

Creative social activity which uses social platforms to impact business objectives and/or to enhance relationships with a brand, community, or consumer. Includes social trends (emojis, memes, hashtags, GIF’s etc.) to leverage brand communication with an audience or community.

Awesome Academy
Vote for this:
Samsung Galaxy A and Publicis Groupe / Leo Burnett, Starcom, Prodigious
Thai Duong herbal shampoo: A totally new brand image
Vote for this:
Thai Duong Herbal Shampoo and Magneto IMC Agency
1 Brand – 100 Names – 1 Solution
Vote for this:
Head & Shoulders and Dentsu Redder / Mediacom Vietnam
ENSURE GOLD 2022 TET CAMPAIGN – A social movement to awake caregivers
Vote for this:
ENSURE GOLD VIETNAM and Hakuhodo & Saigon Advertising Co., Ltd. / Spark Foundry
Connecting Dreams with the "Tomorrow Flea Market"
Vote for this:
Generali and PURPOSE.ANT
Unleash your Fandom
Vote for this:
Samsung Galaxy and Publicis Groupe / Leo Burnett, Starcom
Impact Media

Vietnam – Creator / Influencer Marketing

Content related to a brand created by consumers or influencers and shared through social media to increase brand engagement, sales, create buzz about a product or service, and boost website conversions, etc. Content could be images, videos, text, audio, etc. Campaign showcasing the business impact and ROI achievements.

Keeping Festive Stories Virtually Alive
Vote for this:
Mondelez Kinh Do Mooncake and Publicis Groupe / Publicis WW, Spark Foundry, Digitas, MSL, Prodigious
MẤY BÉ LÌ 2.0 - TRANSFORMING MULTIPLE SHADES OF DARING
Vote for this:
MAYBELLINE NEW YORK and XYZ SAIGON / CIRCUS DIGITAL
Magnetic motions for non-stop improving
Vote for this:
Castrol MAGNATEC and Mindshare Vietnam
EDELWEISS | FEEL THE ALPS
Vote for this:
EDELWEISS and ICON MEDIA / Hakuhodo
WE LIBERTY
Vote for this:
PIAGGIO LIBERTY and CLICK
Experience Technology

Vietnam – Programmatic

A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling and creating a digital/mobile advertising solution. As well as campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc. delivering business results maximising the use of automated media solutions to create memorable campaigns.

Let Your Night Side Rule
Vote for this:
Samsung Mobile Experience and Cheil Vietnam
Anlene 5X Gold Launch
Vote for this:
Anlene and MediaCom Vietnam
Bia Saigon Tet Campaign
Vote for this:
Sabeco and MediaCom VietNam
20 years of Drive
Vote for this:
FORD Ranger and MINDSHARE VIETNAM
TenMax & Traveloka - Target the micro moment with Real-time Intention Signal Analysis
Vote for this:
Traveloka and TenMax Ad Tech Lab
Experience Technology

Vietnam – Experimental / Innovation Technology

Innovative Campaign enhancing branded experience that makes use of experimental technology in an innovative way that wows consumers, helps drive deeper engagement for fans and delivers an unforgettable digital or physical experience for the customer.  An application of technology that is genuinely innovative or ground-breaking technique or an unconventional/creative use of existing technology, resulting in significant business impact for a brand.

Keeping Festive Stories Virtually Alive
Vote for this:
Mondelez Kinh Do Mooncake and Publicis Worldwide / Spark Foundry, Digitas / Publicis Groupe
STARVERSE: BREWING & EXPERIENCING HEINEKEN IN THE METAVERSE
Vote for this:
Heineken and Dentsu Redstar / Leo Burnett/MSL/Icon
TV360 – The ‘LIFE’ Gallery
Vote for this:
TV360 and Viettel Group / ADT Creative
Milo Teen - More the scan, more the reward
Vote for this:
Nestlé and Adtima
Bia Saigon Real Time Football Engagement
Vote for this:
Bia Saigon and MediaCom VietNam / Next Media
Experience Technology

Vietnam – Geo Targeting

Use of GPS, geolocation and/or proximity technologies. Brands and tech providers giving their consumers an engaging, personalised and targeted brand experience using proximity technology or location-based data or contextual targeting. Campaign must include specifics on business impact against your marketing goals.

Telfast & Grab Help Vietnamese Overcome Allergies & Live Their Greatness
Vote for this:
Telfast and Omnicom Media Group Vietnam / Grab
Bia Saigon Tet Campaign
Vote for this:
Sabeco and MediaCom VietNam
GRAB FOR MOMS - INSTANT AS THE BABY’S MOOD SWING
Vote for this:
Grab Vietnam and Mindshare Vietnam
Web 3.0

Vietnam – Spatial Technology

Campaigns using immersive large- or small-scale digital experiences and events which are set up to engage with consumers driving engagement. This may include but is not limited to VR/AR, multi-screen and multi-dimensional experiences. Any brand experience or activation leveraging a space or using a more permanent spatial feature to drive customer engagement. This may include but is not limited to art exhibitions, fairs, trade shows, signage. Please share business results.

Heineken Silver’s The eKoin
Vote for this:
Heineken and Leo Burnett / MSL, Digitas / Publicis Groupe
HEINEKEN SILVER - THE HUNT FOR SMOOTH GEARS & eKOINS
Vote for this:
Heineken and Dentsu Redstar / Leo Burnett/MSL
Web 3.0

Vietnam – Real Time Marketing

Campaigns showcasing the most successful and engaging creative and media execution based on real-time information and platform delivering on the brand's objectives. Campaigns that include new age technology solution in an immediate and meaningful way delivered for achieving desired business results and business impact.

Telfast & Grab Help Vietnamese Overcome Allergies & Live Their Greatness
Vote for this:
Telfast and Omnicom Media Group Vietnam / Grab
Bia Saigon Real Time Football Engagement
Vote for this:
Bia Saigon and MediaCom VietNam / Next Media
FE CREDIT x PMAX - CROSS-SELLING WITH REAL TIME DATA
Vote for this:
FE CREDIT and PMAX
BIA VIET: GOING ALL IN FOR SEA GAMES
Vote for this:
Bia Viet and Dentsu Redstar / Phibious/Icon Media
Web 3.0

Vietnam – Metaverse

The move to Web 3.0 means more privacy and less ability to reach customers the way we do now. Advertising and marketing are changing in the near future with cookies not being available. Campaigns that are building first party communities and experiences for customers (likely inside the metaverse) and finding advertising opportunities inside metaverse (games, meta real estate etc.) including partnerships and collaborations with creators to leverage their audience and bring innovation, impact and communication power to the brand.

FROM REAL LIFE INTERACTION TO VIRTUAL ENGAGEMENT FOR ULTIMATE VICTORY
Vote for this:
Castrol POWER1 Ultimate and Mindshare Vietnam
STARVERSE: BREWING & EXPERIENCING HEINEKEN IN THE METAVERSE
Vote for this:
Heineken and Dentsu Redstar / Leo Burnett/MSL/Icon
E-commerce marketing

Vietnam – Integrated Ecommerce Innovation

Campaigns showcasing best use of 360 Ecommerce highlighting (including live streaming) marketing & advertising strategies, creatives and online experiences & activations on e-commerce platform to carry out innovative marketing / sales methods to achieve marketing purposes and business results. Please share quantifiable results demonstrating how campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

Pampers Mood Up, Summer Up
Vote for this:
Pampers and MediaCom
THE 1ST EVER ECOMMERCE ATTACK OF BTS ARMY, MAKING DOWNY THE MOST ADORABLE FABCON IN TOWN
Vote for this:
Downy and Dentsu Redder / Mediacom Vietnam
Real Beer for GenZ. Game plan for a disruptor: re-crafting brand & product into a real stage for GenZ creators in Tet
Vote for this:
Anheuser-Busch InBev Vietnam - Beck's Ice and Dentsu Redder
THE 1ST EVER ECOMMERCE CAMPAIGN TAILORED FOR GEN Z THE SPIRITUAL FOLLOWERS
Vote for this:
Bitis' Hunter and Dentsu Redder
ACCESSTRADE VIỆT NAM
Vote for this:
LAZADA and ACCESSTRADE VIỆT NAM
E-commerce marketing

Vietnam – O2O / New Retail / Innovative Sales Channels

Campaigns showcasing best use of new technologies in O2O, thru integration and innovation of online and offline channels and data providing users with better participation and buying experience. Highlight marketing & advertising strategies, creatives capturing consumers attention, targeted, and engaged audience(s) and encouraged transactions. Please share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

Nescafé Tarot Ca phe
Vote for this:
Nestle Nescafe and Publicis Worldwide / Zenith, Digitas / Publicis Groupe
Zespri Kiwifruit - Dynamic Uplift In A New Normal
Vote for this:
Zespri and Mindshare Vietnam / Dentsu Creative
HEINEKEN: UNLOCKING ECOMMERCE WITH ALWAYS-ON COLLABORATIVE ADS
Vote for this:
Heineken and Dentsu Redstar
E-commerce marketing

Vietnam – Social / Influencer Commerce

Campaigns showcasing the best use of social platform/influencers highlighting new community sales models & advertising strategies, creatives capturing consumers attention, interaction and engagement that encourage transactions. Please share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

HOW EUCERIN OVERCOME CHALLENGES AFTER COVID AND BREAK THE SALES RECORD IN 2 YEARS
Vote for this:
Eucerin and Omnicom Media Group / Omnicom Media Group Vietnam
ZALOPAY TET 2022: GOLDEN APP FOR A GOLDEN TET
Vote for this:
ZaloPay and Bates CHI & Partners Vietnam
How Huggies broke the myth of 'Go big or go home'
Vote for this:
Huggies and Mindshare Vietnam
Perfect Husband - Creating own Mega Sales Day
Vote for this:
P&G Corporate and MediaCom
Pampers Mood Up, Summer Up
Vote for this:
Pampers and MediaCom
Creative

Vietnam – Customer Experience (CX)

Award that focuses on a campaign/brand that provides a truly outstanding customer experience on a platform, or integrated platforms/omni-channel approach achieving best B2C or B2B results. Creative solutions to brand challenges that have a tangible impact on customer experience.

Nescafé Tarot Ca phe
Vote for this:
Nestle Nescafe and Publicis Worldwide / Zenith, Digitas / Publicis Groupe
GENERALI - LỜI CÂU HÔN THỨ 2 - THE SECOND PROPOSAL
Vote for this:
Generali Vietnam and dentsu X / 30 Pictures
THE 1ST EVER ECOMMERCE ATTACK OF BTS ARMY, MAKING DOWNY THE MOST ADORABLE FABCON IN TOWN
Vote for this:
Downy and Dentsu Redder / Mediacom Vietnam
Effaclar Duo(+): How to deliver quick effective acne treatment just in 1 month
Vote for this:
La Roche Posay and Isobar Vietnam
FPT CAMERA IQ
Vote for this:
Client Approved and ADT INTERACTIVE TECHNOLOGY., JSC
Today’s Efforts makes Tomorrow’s Greatness
Vote for this:
Advertiser and TMRW Vietnam Pte. Ltd. / TMRW Pte. Ltd.
Creative

Vietnam – User Experience (UX) & Design

Design practice focused on the emotional and behavioural response to a digital product or service with relevant, seamless and consistent user experience at every point of interaction, with particular focus on the overall support, structure and usability.

A TET OUT OF SIGHT BUT STILL FULL OF MIND
Vote for this:
Grab Vietnam and Mindshare VN / Mindshare Vietnam
DRAGENZ
Vote for this:
URC Rong Do and Publicis Groupe / Leo Burnett, Starcom, MSL, Prodigious
Creative

Vietnam – Personalization

Campaign perfecting the consumer journey & creating personalised marketing reflecting best use of data, analytics, AI and automation in creating personalised content at scale for brands and campaigns to effect more business outcomes and enhanced ROI.

Nescafé Tarot Ca phe
Vote for this:
Nestle Nescafe and Publicis Worldwide / Zenith, Digitas / Publicis Groupe
GRAB’S MILLIONS OF FIRSTS
Vote for this:
Grab and Grab
Cosy Liven Up Vietnam
Vote for this:
Mondelez Kinh Do Cosy and Publicis Groupe / Publicis WW, Spark Foundry
ELEVIT - FOR A COMPLETE LOVE
Vote for this:
ELEVIT and CARNIVAL / MEDIACOM
VPBank Credit Card Rebranding - Add Wonder To Life
Vote for this:
VPBank and T&A Ogilvy
Creative

Vietnam – Short or Long Form Video

Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. The creative use of digital footage or online video to create or enhance a brand experience or activation. Including, but not limited to, mobile-based VR and 360° video experiences, shoppable video, personalized video, etc. driving effective business results and engagement.

Cream-O x Dynamite - A handshake that shakes boredom off school life
Vote for this:
URC and Ogilvy Vietnam / Starcom
Strongbow Peach Packs a Mean Punch with Gamification Campaign
Vote for this:
Strongbow and Dentsu Redstar / Digital Turbine
NGƯỜI YÊU TÔI LẠNH LÙNG SẮT ĐÁ CAMPAIGN
Vote for this:
THIỆN NỮ 2 and VNG
GRAB - NEVER MISS A MEAL 3.0
Vote for this:
GRAB and GRAB
Let Your Night Side Rule
Vote for this:
Samsung Mobile Experience and Cheil Vietnam
1 Brand – 100 Names – 1 Solution
Vote for this:
Head & Shoulders and Dentsu Redder / Mediacom Vietnam

    Marketing Impact

  • Brand Experience
  • Instant Impact
  • Lead Generation
  • Data Insights
  • Product / Service Launch
  • Customer Life-Cycle Marketing

    • Purpose Driven Marketing

  • Social Impact Marketing
  • Brand Purpose/Activism
  • Diversity & Inclusion

    • Impact Media

  • Cross Platform - All Media
  • Cross Platform - Digital Only
  • Gaming, Gamification & E-Sports
  • Social Media Marketing
  • Creator / Influencer Marketing

    • Experience Technology

  • Programmatic
  • Experimental / Innovation Technology
  • Geo Targeting

    • Web 3.0

  • Spatial Technology
  • Real Time Marketing
  • Metaverse

    • E-commerce marketing

  • Integrated Ecommerce Innovation
  • O2O / New Retail / Innovative Sales Channels
  • Social / Influencer Commerce

    • Creative

  • Customer Experience (CX)
  • User Experience (UX) & Design
  • Personalization
  • Short or Long Form Video