Marketing Impact
India – Brand Experience
Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience.
Lotus SafeSun and NA / Lotus Herbals in association with Affle's mediasmart platform
Aditya Birla Health Insurance and NA / Aditya Birla Capital - Aditya Birla Health Insurance
GOOGLE INDIA and Lowe Lintas
Intel India and Carat India
Pearson and Bang In The Middle
Amazon Fashion and Interactive Avenues - A Reprise Network Company
boAt and Digitas India
Huggies and Mindshare
Marketing Impact
India – Instant Impact
Best and most effective use of a promotion, either standalone or part of an integrated multi-media – new technologies campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising. The entry might be a prize draw, a competition, a demo, a coupon, a rebate, a giveaway, a reward scheme, an experiential or an instant win campaign to support the sales and business impact of marketing a product or service directed at either the customer, sales staff, or distribution channel members.
Disney+ Hostar and Mindshare, GroupM India Private Limited
Swiggy and InMobi
McDonald's India and DDB Mudra Group
Cadbury Silk and Wavemaker India / Ogilvy India
Meesho and DDB Mudra Group
Marketing Impact
India – Lead Generation
Campaigns using strategic application of marketing technology that generated prospects & leads resulting in increased sales, conversions, trial, purchase intent or loyalty and retention. Campaigns showcasing example, use of third-party platforms (CRM, CMS, payments systems etc.) to improve retention and efficiency while delivering ROI results & business impact.
Huggies Diapers and Amazon Ads
Horlicks Protein Plus and Mindshare India
Bigbasket.com and HiveMinds Innovative Market Solutions Pvt Ltd
Swiggy and M&C Saatchi / NA / Swiggy In Association with Affle's MAAS Platform & M&C Saatchi
Renault India and OMD
Marketing Impact
India – Data Insights
Use of customer data, analytics, and technology, that play an integral role in the development and execution of a campaign to develop a meaningful relationship with a specific audience or community. Transformative approaches to customer insight to shape the marketing strategies in their campaigns that seeks to recognise innovative brand activity rooted in data-driven customer insight to solve a problem but also contributed to the business impact including ROI demonstrating elements such as segmentation or targeting to improve the end user's experience with a brand, product or service.
Cadbury 5 Star and Wavemaker India / Ogilvy India
Mercedes Benz and OMD
Upstox and Mindshare India
ITC Limited and Performics India
DSP Mutual Funds and Vserv
Zee5 and NA / Zee5 in association with Affle's RevX platform
Marketing Impact
India – Product / Service Launch
Campaign showcasing an effective customer focused product or service launch. Work that launched or re-launched a product or service highlighting impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness and tangible results are key points to be shared.
Noise and NA / Amazon Ads
Samsung Galaxy S22 and NA / Amazon Ads
Tata and Lintas Live / Tata Starbucks Pvt. Ltd
Castrol India and Mindshare / Ogilvy
HealthifyMe and NA / HealthifyMe In Association with Affle's MAAS Platform
GOOGLE INDIA and Lowe Lintas
Purpose Driven Marketing
India – Social Impact Marketing
We believe that marketing can change the world. This award is a recognition to modern-day marketing that drives forward socially responsible marketing that creates significant social change and/or deliver against a public service while demonstrating real impact and creativity & translates into a compelling call-to action to effect positive social change. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors.
Aditya Birla Health Insurance and NA / Aditya Birla Capital - Aditya Birla Health Insurance
Sunlight and Mindshare India
Ambuja Cement and Eggfirst Advertising and Design Pvt Ltd
Amazon India and Organic by MSL
Boondh and Schbang Digital Solutions Pvt. Ltd.
Johnson & Johnson Private Limited India and Schbang / Tatvic Analytics
Professional Products Division and Wavemaker India
Purpose Driven Marketing
India – Diversity & Inclusion
Describe creative work or strategy specifically directed to this community and any relevant cultural differences. Campaigns or marketing programs raising the audience’s appreciation by providing the means and opportunities to reduce inequality based on age, sex, sexuality, disability, race, ethnicity, origin, religion or economic (e.g., contractual workers, people with disabilities, small farmers, etc.) and consciousness for the sublime— (painting, sculpture, architecture, music, literature, history, etc.) -in order to uplift the lives of people and society at large.
GOOGLE INDIA and Lowe Lintas
Hershey's Bars and Lowe Lintas India/White Rivers Media / Ordinary
Cadbury Dairy Milk and Wavemaker India / Ogilvy India
Sunlight and Mindshare India
Boost and Mindshare India
Sunfeast All Rounder and White Rivers Media
Purpose Driven Marketing
India – Best Use of Indigenous Language in Mobile Advertising
Campaigns that effectively use indigenous language to engage and reach their customers in their own languages.
Meesho and DDB Mudra Group
Mx TakaTak via GroupM and Xapads Media / GroupM
UltraTech Cement and Mindshare India / GroupM
MX Player and Xapads Media
ITC Masterchef and Wavemaker
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Godrej and InMobi
Impact Media
India – Cross Platform - All Media
Campaigns utilizing digital as core strategy, that demonstrate strategic and tactical thinking in the use of multiple media touchpoints (TV, print, radio, outdoor, PR, direct marketing, etc) to deliver a compelling, business impact while delivering key messages. Media strategy highlighting how the channels came together to deliver outstanding results.
Cadbury 5 Star and Wavemaker India / Ogilvy India
Disney+ Hotstar and Disney+ Hotstar Creative Communications / Disney+ Hotstar
Philips All-in-one Trimmer and OMD
Cadbury 5Star and Wavemaker India / Ogilvy India
UltraTech Cement and Mindshare India / GroupM
Impact Media
India – Cross Platform - Digital Only
Cross platform digital campaign integrating a minimum of 3 applications or mediums that enhances a brand experience. Showcase the various digital platforms and devices used to develop and amplify meaningful consumer engagement and business impact. This may include but is not limited to desktop, mobile, wearable technology, outdoor installations, billboards, retail experiences etc. Submissions for this category should hit the above marks and be strategically customized for each experience while delivering ROI.
Spotify India and Interactive Avenues / Spotify in association with Affle's mediasmart platform & Interactive Avenues
Hershey's India Private Ltd and Interactive Avenues Interactive Avenues - A Reprise Network Company / Interactive AvenuesInteractive Avenues - A Reprise Network Company
Philips All-in-one Trimmer and OMD
NIVEA and OMD
Nissan India and OMD / TBWA / Nissan United
Cadbury Celebrations and Wavemaker India / Ogilvy India
Impact Media
India – Gaming, Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment and the desired results for the business derived from the campaign.
Boost and Mindshare India
Cadbury Playpad and Wavemaker India / Ogilvy India
Scorpio-N and Hansa Cequity
Chupa Chups and Wavemaker India
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Intel India and Carat India
Impact Media
India – Social Media Marketing
Creative social activity which uses social platforms to impact business objectives and/or to enhance relationships with a brand, community, or consumer. Includes social trends (emojis, memes, hashtags, GIF’s etc.) to leverage brand communication with an audience or community.
Cadbury Perk and Wavemaker India / Ogilvy India
HDFC Bank and Kinnect
Hershey's India Private Ltd and Interactive Avenues Interactive Avenues - A Reprise Network Company / Interactive AvenuesInteractive Avenues - A Reprise Network Company
Tata Motors Passenger Vehicles and OMD / Omnicom Media Group
Amazon Prime Video India and SoCheers
Asian Paints and Kinnect
JKCement WallMaxX and Social Cloud
Boost and Mindshare India
Impact Media
India – Creator / Influencer Marketing
Content related to a brand created by consumers or influencers and shared through social media to increase brand engagement, sales, create buzz about a product or service, and boost website conversions, etc. Content could be images, videos, text, audio, etc. Campaign showcasing the business impact and ROI achievements.
McDonald's India and DDB Mudra Group
Asian Paints and Madison Media
Jeevansathi and Disney+ Hotstar
Airtel and Essence Global / Look Who Is Talking
Dell Technologies and Mediacom Communications Pvt. Ltd.
Airtel Payments Bank and Korra Worldwide Advertising Pvt Ltd / Airtel Payments Bank
Experience Technology
India – Programmatic
A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling and creating a digital/mobile advertising solution. As well as campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc. delivering business results maximising the use of automated media solutions to create memorable campaigns.
Swiggy and M&C Saatchi / NA / Swiggy In Association with Affle's MAAS Platform & M&C Saatchi
Cadbury Celebrations and Wavemaker India / Ogilvy India
Dettol and NA / Amazon Ads
LG Electronics and mCanvas
Cadbury Perk and Wavemaker India / Ogilvy India
Experience Technology
India – Audio / Voice / Sonic Branding
Campaigns that used voice recognition technology, audio identities, or other audio advertising to create consumer demand and engagement, enhance the consumer experience, or reinforce your brand identity. Includes audio logos, audio branding, voice assistant devices, such as Alexa, Google Home, and audio platforms Pandora, Spotify, YouTube, etc.
boAt and Digitas India
Cadbury Silk and Wavemaker India / Amazon Ads
Prime Video and Schbang Digital Solutions
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Wipro consumer care & lighting and NA / Amazon Ads
OnePlus and JioSaavn
boAt Lifestyle and IVM Podcasts
Experience Technology
India – XR Technology – (AR/VR/MR)
Use of existing or new technology to execute or support a media campaign. Use of new technology to enhance the visual experience of a brand, product, service, or message including, but not limited to AI, AR, VR, robotics, gadgets and electronics, wearable and interactive technology etc. Can be a stand-alone experience, or an extended reality which combines all three technologies.
Star Sports and Mindshare India / Mindshare
Airtel India and Essence Global / GroupM Media Pvt. Ltd
Cadbury Celebrations and Wavemaker India / Ogilvy India
Amazon Prime Video and Interactive Avenues - A Reprise Network Company
Maybelline and Wavemaker
Experience Technology
India – Experimental / Innovation Technology
Innovative Campaign enhancing branded experience that makes use of experimental technology in an innovative way that wows consumers, helps drive deeper engagement for fans and delivers an unforgettable digital or physical experience for the customer. An application of technology that is genuinely innovative or ground-breaking technique or an unconventional/creative use of existing technology, resulting in significant business impact for a brand.
Amazon Alexa and Interactive Avenues - A Reprise Network Company
BRU and Mindshare India / Disney+ Hotstar
Nissan India and OMD / TBWA / Nissan United
Sony Pictures Entertainment India and Sony Pictures Entertainment India
Cadbury Celebrations and Wavemaker India / Ogilvy India
Star Sports and Mindshare india / Mindshare India
Cadbury Silk and Wavemaker India / Amazon Ads
Experience Technology
India – Search
No longer can the success of any marketing channel be measured in a silo without considering for the influence of others. For campaigns to maximise business Impact share your search activity with innovative, creative either individually or part of your broader campaign show case your perfectly timed search activity incorporating data and new tools to capitalize the campaign objectives.
At home and LS Digital
Raymond Fabrics & Apparel and Madison Media
Tanishq and Interactive Avenues - A Reprise Network Company
Kent RO Supreme Series and NA / Amazon Ads
Web 3.0
India – The Internet of Innovation / Connected Intelligent Devices
Any technology, device or wearable that sends and receives data via mobile-driven internet to engage customers or enhance the experience. Includes hardware, software, wearables, smart watches, digital health products, smart TV’s, appliances, etc. Products can be in the market, exist as a prototype or in an incubator stage.
Amazon Alexa and Interactive Avenues - A Reprise Network Company
Spotify India and Interactive Avenues / Affle's mediasmart platform
Lotus SafeSun and NA / Lotus Herbals in association with Affle's mediasmart platform
Web 3.0
India – Spatial Technology
Campaigns using immersive large- or small-scale digital experiences and events which are set up to engage with consumers driving engagement. This may include but is not limited to VR/AR, multi-screen and multi-dimensional experiences. Any brand experience or activation leveraging a space or using a more permanent spatial feature to drive customer engagement. This may include but is not limited to art exhibitions, fairs, trade shows, signage. Please share business results.
Raymond Consumer Care Limited and Madison Media
Kérastase and Wavemaker India
Raymond Consumer Care Limited and Madison Media
Web 3.0
India – Real Time Marketing
Campaigns showcasing the most successful and engaging creative and media execution based on real-time information and platform delivering on the brand's objectives. Campaigns that include new age technology solution in an immediate and meaningful way delivered for achieving desired business results and business impact.
boAt and Digitas India
Luminous Inverter and Battery and Wavemaker India
Lotus SafeSun and NA / Lotus Herbals in association with Affle's mediasmart platform
Nippon India Mutual Fund and Hansa Cequity
Swiggy and M&C Saatchi / NA / Swiggy In Association with Affle's MAAS Platform & M&C Saatchi
Cadbury Celebrations and Wavemaker India / Ogilvy India
Web 3.0
India – Metaverse
The move to Web 3.0 means more privacy and less ability to reach customers the way we do now. Advertising and marketing are changing in the near future with cookies not being available. Campaigns that are building first party communities and experiences for customers (likely inside the metaverse) and finding advertising opportunities inside metaverse (games, meta real estate etc.) including partnerships and collaborations with creators to leverage their audience and bring innovation, impact and communication power to the brand.
MakeMyTrip and MakeMyTrip & NgageN / AI Bots / MakeMyTrip
Raymond Consumer Care Limited and Madison Media
Bharti Airtel and Essence Global / GroupM Media Pvt. Ltd
Alpenliebe and Wavemaker India
E-commerce marketing
India – Integrated Ecommerce Innovation
Campaigns showcasing best use of 360 Ecommerce highlighting (including live streaming) marketing & advertising strategies, creatives and online experiences & activations on e-commerce platform to carry out innovative marketing / sales methods to achieve marketing purposes and business results. Please share quantifiable results demonstrating how campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Samsung Galaxy S22 and NA / Amazon Ads
ITC Limited and Performics India
Noise and NA / Amazon Ads
Flipkart and mCanvas
Cadbury Silk and Wavemaker India / Amazon Ads
adidas Group and Flipkart Ads
E-commerce marketing
India – O2O / New Retail / Innovative Sales Channels
Campaigns showcasing best use of new technologies in O2O, thru integration and innovation of online and offline channels and data providing users with better participation and buying experience. Highlight marketing & advertising strategies, creatives capturing consumers attention, targeted, and engaged audience(s) and encouraged transactions. Please share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Tanishq and Interactive Avenues - A Reprise Network Company
Raymond Fabrics & Apparel and Madison Media
KFC and Blink Digital / KFC in association with Affle's mediasmart platform & Blink Digital
Nissan Motor and SingleInterface
L'Oréal Paris and Wavemaker India
E-commerce marketing
India – Social / Influencer Commerce
Campaigns showcasing the best use of social platform/influencers highlighting new community sales models & advertising strategies, creatives capturing consumers attention, interaction and engagement that encourage transactions. Please share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Amazon Alexa and Interactive Avenues - A Reprise Network Company
Professional Products Division and Wavemaker India
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Intel India and Carat India
Creative
India – Customer Experience (CX)
Award that focuses on a campaign/brand that provides a truly outstanding customer experience on a platform, or integrated platforms/omni-channel approach achieving best B2C or B2B results. Creative solutions to brand challenges that have a tangible impact on customer experience.
Cadbury 5Star and Wavemaker India / Ogilvy India
Cadbury 5 Star and Wavemaker India / Ogilvy India
Boost and Mindshare India
boAt and Digitas India
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