Marketing Impact
North America – Brand Experience
Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience.
Bank of America and GroupeConnect / Leo Burnett, Digitas Boston, Starcom, Lopez Negrete Communications, TPN Retail, Enterprise Creative Solutions
Sleep Number and CenterPoint Marketing Inc / ERG
Salesforce and Second Peninsula / Vobile Inc / Salesforce
Invesco QQQ and 160over90 / Crossmedia
E*TRADE from Morgan Stanley and MullenLowe / Mediahub / E*TRADE
Marketing Impact
North America – Instant Impact
Best and most effective use of a promotion, either standalone or part of an integrated multi-media – new technologies campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising. The entry might be a prize draw, a competition, a demo, a coupon, a rebate, a giveaway, a reward scheme, an experiential or an instant win campaign to support the sales and business impact of marketing a product or service directed at either the customer, sales staff, or distribution channel members.
SHOWTIME and Movement Strategy
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PointsBet Canada and Salt XC / AdTheorent
Marketing Impact
North America – Lead Generation
Campaigns using strategic application of marketing technology that generated prospects & leads resulting in increased sales, conversions, trial, purchase intent or loyalty and retention. Campaigns showcasing example, use of third-party platforms (CRM, CMS, payments systems etc.) to improve retention and efficiency while delivering ROI results & business impact.
Dogtopia and Reshift Media
AdapTable Meals and Avalanche Media / AdTheorent
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PointsBet Canada and Salt XC / AdTheorent
Marketing Impact
North America – Data Insights
Use of customer data, analytics, and technology, that play an integral role in the development and execution of a campaign to develop a meaningful relationship with a specific audience or community. Transformative approaches to customer insight to shape the marketing strategies in their campaigns that seeks to recognise innovative brand activity rooted in data-driven customer insight to solve a problem but also contributed to the business impact including ROI demonstrating elements such as segmentation or targeting to improve the end user's experience with a brand, product or service.
Whirlpool Shopper and Digitas / Spark Media
Marketing Impact
North America – Product / Service Launch
Campaign showcasing an effective customer focused product or service launch. Work that launched or re-launched a product or service highlighting impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness and tangible results are key points to be shared.
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PointsBet Canada and Salt XC / AdTheorent
Bank of America and GroupeConnect / Leo Burnett, Digitas Boston, Starcom, Lopez Negrete Communications, TPN Retail, Enterprise Creative Solutions
Subway and dentsu
Purpose Driven Marketing
North America – Brand Purpose/Activism
Campaigns that use the brands’ platform to promote a cause or social issue to benefit society and give back for the greater good. This can include social, political, sustainability, economic and/or environmental campaigns addressing a new program or expanding on an existing program.
Dove and Mindshare
AT&T Mobility and Hearts & Science / ATTN:
Salesforce and Fortune Brand Studio / Brand New World Studios / Salesforce
Purpose Driven Marketing
North America – Diversity & Inclusion
Describe creative work or strategy specifically directed to this community and any relevant cultural differences. Campaigns or marketing programs raising the audience’s appreciation by providing the means and opportunities to reduce inequality based on age, sex, sexuality, disability, race, ethnicity, origin, religion or economic (e.g., contractual workers, people with disabilities, small farmers, etc.) and consciousness for the sublime— (painting, sculpture, architecture, music, literature, history, etc.) -in order to uplift the lives of people and society at large.
AT&T Mobility and Hearts & Science / ATTN:
Impact Media
North America – Cross Platform - All Media
Campaigns utilizing digital as core strategy, that demonstrate strategic and tactical thinking in the use of multiple media touchpoints (TV, print, radio, outdoor, PR, direct marketing, etc) to deliver a compelling, business impact while delivering key messages. Media strategy highlighting how the channels came together to deliver outstanding results.
Bank of America and GroupeConnect / Leo Burnett, Digitas Boston, Starcom, Lopez Negrete Communications, TPN Retail, Enterprise Creative Solutions
Reeses Puffs and General Mills
Impact Media
North America – Cross Platform - Digital Only
Cross platform digital campaign integrating a minimum of 3 applications or mediums that enhances a brand experience. Showcase the various digital platforms and devices used to develop and amplify meaningful consumer engagement and business impact. This may include but is not limited to desktop, mobile, wearable technology, outdoor installations, billboards, retail experiences etc. Submissions for this category should hit the above marks and be strategically customized for each experience while delivering ROI.
AdapTable Meals and Avalanche Media / AdTheorent
YouTube and Toaster
Lowe's and VEVE
Impact Media
North America – Gaming, Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment and the desired results for the business derived from the campaign.
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McCormick & Company, Inc. and DentsuX / Fitzco / Digital Turbine
Reeses Puffs and General Mills
Impact Media
North America – Social Media Marketing
Creative social activity which uses social platforms to impact business objectives and/or to enhance relationships with a brand, community, or consumer. Includes social trends (emojis, memes, hashtags, GIF’s etc.) to leverage brand communication with an audience or community.
Dove and Mindshare
Clé de Peau Beauté and Whalar / HAUS OF SÔS
SHOWTIME and Movement Strategy
HBO Max and Hearts & Science / Twitter Next
Dove and Mindshare
McDonald's and Influential
Impact Media
North America – Creator / Influencer Marketing
Content related to a brand created by consumers or influencers and shared through social media to increase brand engagement, sales, create buzz about a product or service, and boost website conversions, etc. Content could be images, videos, text, audio, etc. Campaign showcasing the business impact and ROI achievements.
Clé de Peau Beauté and Whalar / HAUS OF SÔS
Dove and Mindshare
Impact Media
North America – Social Messaging / Chat Apps / Text Messaging
Work that uses social messaging apps (e.g. Facebook Messenger, WeChat, Viber) and text messaging (SMS/MMS, RCS) to communicate to a targeted audience to market, inform or help customers.
The Container Store and Vibes
Experience Technology
North America – XR Technology – (AR/VR/MR)
Use of existing or new technology to execute or support a media campaign. Use of new technology to enhance the visual experience of a brand, product, service, or message including, but not limited to AI, AR, VR, robotics, gadgets and electronics, wearable and interactive technology etc. Can be a stand-alone experience, or an extended reality which combines all three technologies.
The Broadway League and Emodo
Reeses Puffs and General Mills
Experience Technology
North America – Experimental / Innovation Technology
Innovative Campaign enhancing branded experience that makes use of experimental technology in an innovative way that wows consumers, helps drive deeper engagement for fans and delivers an unforgettable digital or physical experience for the customer. An application of technology that is genuinely innovative or ground-breaking technique or an unconventional/creative use of existing technology, resulting in significant business impact for a brand.
Sleep Number and CenterPoint Marketing Inc / ERG
Experience Technology
North America – Geo Targeting
Use of GPS, geolocation and/or proximity technologies. Brands and tech providers giving their consumers an engaging, personalised and targeted brand experience using proximity technology or location-based data or contextual targeting. Campaign must include specifics on business impact against your marketing goals.
AdapTable Meals and Avalanche Media / AdTheorent
Amelia Island and Starmark / PadSquad
Web 3.0
North America – Metaverse
Marketers that are building first party communities and experiences for customers powered by WEB3.0 dynamics and fueling marketing opportunities with NFTs or inside the “metaverse” with in-game innovation, meta real estate etc. and including partnerships and collaborations with creators to leverage their audience and bring innovation, impact and communication power to the brand are forging the next iteration of marketing. The move to WEB3.0 also means more privacy and less ability to reach customers in the ways we commonly do now. Advertising and marketing are changing in the near future with cookies not being available; marketers embracing WEB3.0 are boldly going where no brands have gone before and shaping the future of our industry in the process.
Degree and Mindshare
Boggy Creek Airboat Adventures and Starmark
Creative
North America – Short or Long Form Video
Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. The creative use of digital footage or online video to create or enhance a brand experience or activation. Including, but not limited to, mobile-based VR and 360° video experiences, shoppable video, personalized video, etc. driving effective business results and engagement.
CNBC/Salesforce and NBC News Brand Studio
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