Marketing Impact
APAC – Brand Experience
Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience.
McDonald's and Leo Burnett Indonesia / Digitas, OMD
Yum China / KFC and Mindshare China
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Mirinda and Mindshare Thailand / Group M / Digital Turbine
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Nestlé CHUCKIE and NuWorks Interactive Labs, Inc.
GRAB and GRAB
BEPANTHEN BALM and CARNIVAL / MEDIACOM
Marketing Impact
APAC – Instant Impact
Best and most effective use of a promotion, either standalone or part of an integrated multi-media – new technologies campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising. The entry might be a prize draw, a competition, a demo, a coupon, a rebate, a giveaway, a reward scheme, an experiential or an instant win campaign to support the sales and business impact of marketing a product or service directed at either the customer, sales staff, or distribution channel members.
Pepsico / Lay's and Mindshare China
Heineken and Leo Burnett / MSL, Digitas / Publicis Groupe
Danone Indonesia and Twitter Asia Pacific / Wavemaker Indonesia
Sting and MINDSHARE VIETNAM
MILO and Dentsu / Grivy
Marketing Impact
APAC – Lead Generation
Campaigns using strategic application of marketing technology that generated prospects & leads resulting in increased sales, conversions, trial, purchase intent or loyalty and retention. Campaigns showcasing example, use of third-party platforms (CRM, CMS, payments systems etc.) to improve retention and efficiency while delivering ROI results & business impact.
Huggies Diapers and Amazon Ads
Unilever Vietnam / Lifebuoy and Mindshare / Mindshare Vietnam
The Whitsundays and Wavemaker Australia
Aquafina and Mindshare Vietnam / Admicro Vietnam
ENSURE GOLD VIETNAM and Hakuhodo & Saigon Advertising Co., Ltd. / Spark Foundry
Xiaohongshu and Wavemaker China
Marketing Impact
APAC – Data Insights
Use of customer data, analytics, and technology, that play an integral role in the development and execution of a campaign to develop a meaningful relationship with a specific audience or community. Transformative approaches to customer insight to shape the marketing strategies in their campaigns that seeks to recognise innovative brand activity rooted in data-driven customer insight to solve a problem but also contributed to the business impact including ROI demonstrating elements such as segmentation or targeting to improve the end user's experience with a brand, product or service.
Cadbury 5 Star and Wavemaker India / Ogilvy India
Google Search and Toaster Singapore
Nestle Philippines / Wyeth Nutrition and OpenMind / InMobi
FORD Ranger and MINDSHARE VIETNAM
Unilever Vietnam / Lifebuoy and Mindshare / Mindshare Vietnam
ILO and ADA
Marketing Impact
APAC – Product / Service Launch
Campaign showcasing an effective customer focused product or service launch. Work that launched or re-launched a product or service highlighting impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness and tangible results are key points to be shared.
GRAB and GRAB
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Mirinda and Mindshare Thailand / Group M / Digital Turbine
Nissin-Universal Robina Corporation (N-URC) and Spark Foundry / InMobi
Grab and M&C Saatchi Performance
GOOGLE INDIA and Lowe Lintas
Comfort and Mindshare China / Always Marketing
Marketing Impact
APAC – Customer Life-Cycle Marketing
Building trust and loyalty and always ensuring the customer experience is paramount. Campaigns putting customer first in providing best in class consumer experience while building relationships with customers in pursuit of brand growth & success having a significant impact on the business as a result.
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Star Sports and InMobi
STING and MINDSHARE VIETNAM
Yum China / KFC and Mindshare China
Heineken and Leo Burnett / MSL, Digitas / Publicis Groupe
Grab and M&C Saatchi Performance
Purpose Driven Marketing
APAC – Social Impact Marketing
We believe that marketing can change the world. This award is a recognition to modern-day marketing that drives forward socially responsible marketing that creates significant social change and/or deliver against a public service while demonstrating real impact and creativity & translates into a compelling call-to action to effect positive social change. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors.
Viec Lam Tot and Cho Tot
Mondelez Kinh Do Mooncake and Publicis Groupe / Publicis WW, Spark Foundry, Digitas, MSL, Prodigious
GCash and GCash In Association with Affle's MAAS Platform
Boost and Mindshare India
Aquafina and Mindshare Vietnam / Admicro Vietnam
Unilever Vietnam/ Lifebuoy and Mindshare Vietnam
Purpose Driven Marketing
APAC – Brand Purpose/Activism
Campaigns that use the brands’ platform to promote a cause or social issue to benefit society and give back for the greater good. This can include social, political, sustainability, economic and/or environmental campaigns addressing a new program or expanding on an existing program.
McDonald's and Leo Burnett Indonesia / Digitas, OMD
Breeze Philippines and Mindshare Philippines
Twitter and Twitter / OMG Indonesia
ZaloPay and Bates CHI & Partners Vietnam
Unilever Vietnam/ Lifebuoy and Mindshare
Purpose Driven Marketing
APAC – Diversity & Inclusion
Describe creative work or strategy specifically directed to this community and any relevant cultural differences. Campaigns or marketing programs raising the audience’s appreciation by providing the means and opportunities to reduce inequality based on age, sex, sexuality, disability, race, ethnicity, origin, religion or economic (e.g., contractual workers, people with disabilities, small farmers, etc.) and consciousness for the sublime— (painting, sculpture, architecture, music, literature, history, etc.) -in order to uplift the lives of people and society at large.
Boost and Mindshare India
Google Search and Toaster Singapore
Google Voice Search and Toaster India
Unilever Vietnam/ Lifebuoy and Mindshare Vietnam
Cadbury Dairy Milk and Wavemaker India / Ogilvy India
GOOGLE INDIA and Lowe Lintas
Impact Media
APAC – Cross Platform - All Media
Campaigns utilizing digital as core strategy, that demonstrate strategic and tactical thinking in the use of multiple media touchpoints (TV, print, radio, outdoor, PR, direct marketing, etc) to deliver a compelling, business impact while delivering key messages. Media strategy highlighting how the channels came together to deliver outstanding results.
ELEVIT and CARNIVAL / MEDIACOM
GOOGLE INDIA and Lowe Lintas
ENSURE GOLD VIETNAM and Hakuhodo & Saigon Advertising Co., Ltd. / Spark Foundry
Sunlight and Mindshare India
Castrol MAGNATEC and Mindshare Vietnam
Upstox and Mindshare India
Impact Media
APAC – Cross Platform - Digital Only
Cross platform digital campaign integrating a minimum of 3 applications or mediums that enhances a brand experience. Showcase the various digital platforms and devices used to develop and amplify meaningful consumer engagement and business impact. This may include but is not limited to desktop, mobile, wearable technology, outdoor installations, billboards, retail experiences etc. Submissions for this category should hit the above marks and be strategically customized for each experience while delivering ROI.
STING and MINDSHARE VIETNAM
OPPO Vietnam and PURPOSE.ANT
Pleng and ADA
ENSURE GOLD VIETNAM and Hakuhodo & Saigon Advertising Co., Ltd. / Spark Foundry
Cadbury Chocobakes Cookies and Wavemaker India / Ogilvy India
URC and Ogilvy Vietnam / Starcom
Impact Media
APAC – Gaming, Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment and the desired results for the business derived from the campaign.
Lay’s MAXX and Mindshare Thailand / Mindshare Thailand X Pokkt
Closeup and Digital Turbine / WPP Philippines (Group M)
Boost and Mindshare India
BWS and Digital Turbine / Dentsu
Boncha and Dentsu McGarryBowen Vietnam
Castrol Philippines and GroupM - Mindshare Philippines, Xaxis Philippines / InMobi
Impact Media
APAC – Social Media Marketing
Creative social activity which uses social platforms to impact business objectives and/or to enhance relationships with a brand, community, or consumer. Includes social trends (emojis, memes, hashtags, GIF’s etc.) to leverage brand communication with an audience or community.
Amazon Prime Video India and SoCheers
Comfort and Mindshare China / Always Marketing
Xiaohongshu and Wavemaker China
Boost and Mindshare India
VPBank and T&A Ogilvy
MAYBELLINE NEW YORK and XYZ SAIGON / CIRCUS DIGITAL
Impact Media
APAC – Creator / Influencer Marketing
Content related to a brand created by consumers or influencers and shared through social media to increase brand engagement, sales, create buzz about a product or service, and boost website conversions, etc. Content could be images, videos, text, audio, etc. Campaign showcasing the business impact and ROI achievements.
ENSURE GOLD VIETNAM and Hakuhodo & Saigon Advertising Co., Ltd. / Spark Foundry
Jim Beam and Toaster
Heineken and Leo Burnett / MSL, Digitas / Publicis Groupe
Cornetto and Mindshare Philippines / Twitter Asia Pacific
Google Voice Search and Toaster India
Experience Technology
APAC – Programmatic
A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling and creating a digital/mobile advertising solution. As well as campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc. delivering business results maximising the use of automated media solutions to create memorable campaigns.
Cadbury Celebrations and Wavemaker India / Ogilvy India
Cadbury Perk and Wavemaker India / Ogilvy India
Samsung Mobile Experience and Cheil Vietnam
Bear Brand and Openmind Philippines / WPP Marketing Communications / Digital Turbine
Lotus SafeSun and Affle's mediasmart platform
Experience Technology
APAC – Audio / Voice / Sonic Branding
Campaigns that used voice recognition technology, audio identities, or other audio advertising to create consumer demand and engagement, enhance the consumer experience, or reinforce your brand identity. Includes audio logos, audio branding, voice assistant devices, such as Alexa, Google Home, and audio platforms Pandora, Spotify, YouTube, etc.
The Whitsundays and Wavemaker Australia
Blibli and Wavemaker Indonesia
Experience Technology
APAC – XR Technology – (AR/VR/MR)
Use of existing or new technology to execute or support a media campaign. Use of new technology to enhance the visual experience of a brand, product, service, or message including, but not limited to AI, AR, VR, robotics, gadgets and electronics, wearable and interactive technology etc. Can be a stand-alone experience, or an extended reality which combines all three technologies.
Cadbury Celebrations and Wavemaker India / Ogilvy India
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Nestlé CHUCKIE and NuWorks Interactive Labs, Inc.
Cadbury Oreo and Wavemaker India / Leo Burnett
Pond's Philippines and Mindshare Philippines
Star Sports and Mindshare India / Mindshare
Cadbury Celebrations and Wavemaker India / Ogilvy India
Experience Technology
APAC – Experimental / Innovation Technology
Innovative Campaign enhancing branded experience that makes use of experimental technology in an innovative way that wows consumers, helps drive deeper engagement for fans and delivers an unforgettable digital or physical experience for the customer. An application of technology that is genuinely innovative or ground-breaking technique or an unconventional/creative use of existing technology, resulting in significant business impact for a brand.
Grab and M&C Saatchi Performance
Emina and Vizeum / PT Dentsu Cursor Komunika / Digital Turbine
Mondelez Kinh Do Mooncake and Publicis Worldwide / Spark Foundry, Digitas / Publicis Groupe
Nestle Vietnam and Ogilvy Vietnam / Zenith
Cadbury Celebrations and Wavemaker India / Ogilvy India
Experience Technology
APAC – Geo Targeting
Use of GPS, geolocation and/or proximity technologies. Brands and tech providers giving their consumers an engaging, personalised and targeted brand experience using proximity technology or location-based data or contextual targeting. Campaign must include specifics on business impact against your marketing goals.
Cadbury Celebrations and Wavemaker India / Ogilvy India
BWS and Digital Turbine / Dentsu
KFC and Blink Digital / KFC in association with Affle's mediasmart platform & Blink Digital
Swiggy and M&C Saatchi / Swiggy In Association with Affle's MAAS Platform
PETRONAS and ADA
Web 3.0
APAC – Spatial Technology
Campaigns using immersive large- or small-scale digital experiences and events which are set up to engage with consumers driving engagement. This may include but is not limited to VR/AR, multi-screen and multi-dimensional experiences. Any brand experience or activation leveraging a space or using a more permanent spatial feature to drive customer engagement. This may include but is not limited to art exhibitions, fairs, trade shows, signage. Please share business results.
LUX Botanicals and T&A Ogilvy Vietnam / Fision, Motix, 1989s
Heineken and Leo Burnett / MSL, Digitas / Publicis Groupe
Emina and Vizeum / PT Dentsu Cursor Komunika / Digital Turbine
Web 3.0
APAC – Real Time Marketing
Campaigns showcasing the most successful and engaging creative and media execution based on real-time information and platform delivering on the brand's objectives. Campaigns that include new age technology solution in an immediate and meaningful way delivered for achieving desired business results and business impact.
Cadbury Celebrations and Wavemaker India / Ogilvy India
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Sprite and InMobi
TikTok / McDonald’s and TikTok Pte. Ltd. / OMD
Lotus SafeSun and Affle's mediasmart platform
Upstox and Mindshare India
Web 3.0
APAC – Metaverse
The move to Web 3.0 means more privacy and less ability to reach customers the way we do now. Advertising and marketing are changing in the near future with cookies not being available. Campaigns that are building first party communities and experiences for customers (likely inside the metaverse) and finding advertising opportunities inside metaverse (games, meta real estate etc.) including partnerships and collaborations with creators to leverage their audience and bring innovation, impact and communication power to the brand.
Closeup and Digital Turbine / WPP Philippines (Group M)
HeroesTD is 3D Strategy GameFi and Metaverse and Byte Media Joint Stock Company
Pond's Philippines and Mindshare Philippines
E-commerce marketing
APAC – Integrated Ecommerce Innovation
Campaigns showcasing best use of 360 Ecommerce highlighting (including live streaming) marketing & advertising strategies, creatives and online experiences & activations on e-commerce platform to carry out innovative marketing / sales methods to achieve marketing purposes and business results. Please share quantifiable results demonstrating how campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Bitis' Hunter and Dentsu Redder
Cadbury Silk and Wavemaker India / Amazon Ads
STING and MINDSHARE VIETNAM
KOC Vietnam 2022 and Athena CM Agency by Admicro
Laneige and ADA
E-commerce marketing
APAC – O2O / New Retail / Innovative Sales Channels
Campaigns showcasing best use of new technologies in O2O, thru integration and innovation of online and offline channels and data providing users with better participation and buying experience. Highlight marketing & advertising strategies, creatives capturing consumers attention, targeted, and engaged audience(s) and encouraged transactions. Please share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Yum China / KFC and Mindshare China
Selecta and GroupM - Mindshare / InMobi
Coca-Cola and WPP - MediaCom / Publicis Media - Starcom / Grivy
ALASKA Creamy Beef and Chicken Evap (Philippines) and Spark Foundry / Grabtaxi Holdings Pte.Ltd.
KFC and Blink Digital / KFC in association with Affle's mediasmart platform & Blink Digital
Heineken and Leo Burnett / MSL, Digitas / Publicis Groupe
E-commerce marketing
APAC – Social / Influencer Commerce
Campaigns showcasing the best use of social platform/influencers highlighting new community sales models & advertising strategies, creatives capturing consumers attention, interaction and engagement that encourage transactions. Please share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Pepsico / Lay's and Mindshare China
Xiaohongshu and Wavemaker China
Creative
APAC – Customer Experience (CX)
Award that focuses on a campaign/brand that provides a truly outstanding customer experience on a platform, or integrated platforms/omni-channel approach achieving best B2C or B2B results. Creative solutions to brand challenges that have a tangible impact on customer experience.
Cadbury Silk and Wavemaker India / Ogilvy India
Nestle Nescafe and Publicis Worldwide / Zenith, Digitas / Publicis Groupe
AQUAFINA and Mindshare Vietnam / Admicro Vietnam
Boost and Mindshare India
Fossil and Fossil in association with Affle's Vizury platform
Creative
APAC – User Experience (UX) & Design
Design practice focused on the emotional and behavioural response to a digital product or service with relevant, seamless and consistent user experience at every point of interaction, with particular focus on the overall support, structure and usability.
Nestle Nescafe and Publicis Worldwide / Zenith, Digitas / Publicis Groupe
Heineken and Leo Burnett / MSL, Digitas / Publicis Groupe
MILO and Ogilvy
Sony Pictures Entertainment and mCanvas
Creative
APAC – Personalization
Campaign perfecting the consumer journey & creating personalised marketing reflecting best use of data, analytics, AI and automation in creating personalised content at scale for brands and campaigns to effect more business outcomes and enhanced ROI.
Cadbury Celebrations and Wavemaker India / Ogilvy India
Cadbury Silk and Wavemaker India / Ogilvy India
Grab and M&C Saatchi Performance
Nestle Vietnam and Ogilvy Vietnam / Zenith
Bobbi Brown and ADA
Google Search and Toaster Singapore
Creative
APAC – Short or Long Form Video
Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. The creative use of digital footage or online video to create or enhance a brand experience or activation. Including, but not limited to, mobile-based VR and 360° video experiences, shoppable video, personalized video, etc. driving effective business results and engagement.
Cadbury Perk and Wavemaker India / Ogilvy India
GOOGLE INDIA and Lowe Lintas
Samsung Mobile Experience and Cheil Vietnam
LUX Botanicals and T&A Ogilvy Vietnam / Fision, Motix, 1989s
BRU and Mindshare India / Disney+ Hotstar
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