• Smarties X Global
  • North America
  • APAC
  • India
  • Vietnam
  • MENA
  • Indonesia
Marketing Impact

MENA – Brand Experience

Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience.

Strength of 5G in the deepest parts of Saudi Arabia
Vote for this:
stc and UM MENAT
Get Things Done Your Way
Vote for this:
du and Havas Middle East / TBWA
How a showstopping sale transformed RAKBANK’s fortunes
Vote for this:
RAKBANK and UM MENAT / DDB Dubai
Mashreq Rise Every Day
Vote for this:
Mashreq and SWEETWATER / Mashreq
Inspire Your World
Vote for this:
Ithra by Aramco and lLeo Burnett KSA / Ithra by Aramco
LEGO
Vote for this:
LEGO Kids and Initiaitive / V4Good
Time to Read
Vote for this:
Kinokuniya and Publicis Groupe - Starcom MENA / Publicis Groupe - Saatchi & Saatchi ME
Prime Video Jack Ryan
Vote for this:
Prime Video and Initiative Media
Aramco digital strategy
Vote for this:
Aramco and Leo Burnett KSA / Spark Foundry
Yas Yas Baby
Vote for this:
Yas Island and Initiative MENA / Momentum MENA
Ramadan: Based on True Stories
Vote for this:
TikTok and ByteDance
Marketing Impact

MENA – Instant Impact

Best and most effective use of a promotion, either standalone or part of an integrated multi-media – new technologies campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising. The entry might be a prize draw, a competition, a demo, a coupon, a rebate, a giveaway, a reward scheme, an experiential or an instant win campaign to support the sales and business impact of marketing a product or service directed at either the customer, sales staff, or distribution channel members.

The Call for Adventure
Vote for this:
Jeep and Publicis Groupe - Starcom MENA / Publicis Groupe - Publicis ME
Chief Island Officer
Vote for this:
Yas Island and Initiative MENA / Momentum MENA
Transforming Customer Behavior: A Data-Driven I.C.E Strategy that resulted in a 69% increase in business transactions
Vote for this:
Sun & Sand Sports and Promofix MENA / Assembly Global
Yaqoot - Changing The Game
Vote for this:
Yaqoot and Yaqoot & OMD in Association With DeviceBoost - An ArabyAds Company
From On-pack to On-screen
Vote for this:
Flake and Publicis Groupe - Spark Foundry / YouExperience
InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark
Vote for this:
McDonald's and Studio M / Starcom / InMobi
Awareness to conversion: du connects roaming business travelers with sophisticated summer campaign
Vote for this:
du and Havas Middle East / InMobi
Marketing Impact

MENA – Lead Generation

Campaigns using strategic application of marketing technology that generated prospects & leads resulting in increased sales, conversions, trial, purchase intent or loyalty and retention. Campaigns showcasing example, use of third-party platforms (CRM, CMS, payments systems etc.) to improve retention and efficiency while delivering ROI results & business impact.

LEGO
Vote for this:
LEGO Kids and Initiaitive / V4Good
Easy Insurance - Insurance Made Simpler
Vote for this:
etisalat by e& and Initiative Media / Saatchi Saatchi / etisalat by e&
Yaqoot - Changing The Game
Vote for this:
Yaqoot and Yaqoot & OMD in Association With DeviceBoost - An ArabyAds Company
STC Pay user acquisition campaign yields staggering app usage, retention and transaction rates
Vote for this:
STC Pay and Universal McCann / InMobi
CST - NTN Campaign
Vote for this:
Veyron Marketing and Veyron Marketing
Chief Island Officer
Vote for this:
Yas Island and Initiative MENA / Momentum MENA
Marketing Impact

MENA – Data Insights

Use of customer data, analytics, and technology, that play an integral role in the development and execution of a campaign to develop a meaningful relationship with a specific audience or community. Transformative approaches to customer insight to shape the marketing strategies in their campaigns that seeks to recognise innovative brand activity rooted in data-driven customer insight to solve a problem but also contributed to the business impact including ROI demonstrating elements such as segmentation or targeting to improve the end user's experience with a brand, product or service.

Transforming Customer Behavior: A Data-Driven I.C.E Strategy that resulted in a 69% increase in business transactions
Vote for this:
Sun & Sand Sports and Promofix MENA / Assembly Global
How Men Increased L’Oréal’s Sales During A Crisis
Vote for this:
L'Oréal Lebanon and UM MENA
McDonald's Order Ahead
Vote for this:
Emirates Fast Food Company LLC - McDonald's UAE and MEmob+ / UM MENAT
Chatbots, dynamic creatives, and media innovation
Vote for this:
Jawwy Mobile by stc and UM MENAT
Conquering Roaming Phobia: How du Increased Corporate Roaming Subscriptions by 94%
Vote for this:
du and Promofix MENA / Havas Middle East
Kickstarting a mass customer migration
Vote for this:
McDonalds RICC and UM MENAT
Ramadan: Based on True Stories
Vote for this:
TikTok and ByteDance
Time to Read
Vote for this:
Kinokuniya and Publicis Groupe - Starcom MENA / Publicis Groupe - Saatchi & Saatchi ME
Marketing Impact

MENA – Product / Service Launch

Campaign showcasing an effective customer focused product or service launch. Work that launched or re-launched a product or service highlighting impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness and tangible results are key points to be shared.

Ramadan: Based on True Stories
Vote for this:
TikTok and ByteDance
Yaqoot - Changing The Game
Vote for this:
Yaqoot and Yaqoot & OMD in Association With DeviceBoost - An ArabyAds Company
Unlimited Connectivity Power Plans
Vote for this:
du and Havas Middle East / TBWA
McDonald's Order Ahead
Vote for this:
McDonald's and UM MENA / FortunePromo7
McDonalds Sing 2: Grabbing Sing 2 Happy Meal Toys through Augmented Reality
Vote for this:
McDonalds and POKKT & Publicis / publicis
Dettol Pure: Your partner for a healthy and protected Hajj.
Vote for this:
Dettol and Universal Media UAE
Taking the gaming world by storm!
Vote for this:
stc play and UM MENAT
Conquering Roaming Phobia: How du Increased Corporate Roaming Subscriptions by 94%
Vote for this:
du and Promofix MENA / Havas Middle East
Leading a Manga revolution in KSA
Vote for this:
Manga Kids and UM MENAT
Redefine Meat International Launch
Vote for this:
Redefine Meat and Moburst
Marketing Impact

MENA – Partnerships Marketing

Success of a campaign out of a partnership driven on innovation/tech adoption among any of the following: an agency, media owner, brand or ad technology owner, and even brand to brand collaboration showcasing key business impact metrics hinged on collaboration as a key element to the success of the campaign.

Durex Records: Empowering Saudi Youth to Harness their Self-Expression.
Vote for this:
Durex and Universal Media UAE / Vice Arabia
How Men Increased L’Oréal’s Sales During A Crisis
Vote for this:
L'Oréal Lebanon and UM MENA
Jack Ryan Season 3 - Innovation With Connected TV Advertising
Vote for this:
Prime Video and Prime Video & Initiative In Association with ArabyAds Connected TV Advertising
Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive market
Vote for this:
Marriott Bonvoy and Spark Foundry / Precision / InMobi
Chief Island Officer
Vote for this:
Yas Island and Initiative MENA / Momentum MENA
STC Pay user acquisition campaign yields staggering app usage, retention and transaction rates
Vote for this:
STC Pay and Universal McCann / InMobi
Marketing Impact

MENA – Customer Life-Cycle Marketing

Building trust and loyalty and always ensuring the customer experience is paramount. Campaigns putting customer first in providing best in class consumer experience while building relationships with customers in pursuit of brand growth & success having a significant impact on the business as a result.

STC Pay user acquisition campaign yields staggering app usage, retention and transaction rates
Vote for this:
STC Pay and Universal McCann / InMobi
Saudi Post & Logistics CEP Campaign
Vote for this:
Veyron Marketing and Veyron Marketing
Marketing Impact

MENA – Small Business / Big Impact

Not all successful campaigns require a huge budget. Campaign should consist of strategic and creative use of modest budgets and/or resources to create maximum impact. This category is open to campaigns that achieved significant business impact on a limited budget of less than $500,000. Budget must be the full budget – not a portion of a bigger budget.

Strength of 5G in the deepest parts of Saudi Arabia
Vote for this:
stc and UM MENAT
Hijacking the 2022 World Cup
Vote for this:
stc Kuwait and UM MENAT
How a showstopping sale transformed RAKBANK’s fortunes
Vote for this:
RAKBANK and UM MENAT / DDB Dubai
Kickstarting a mass customer migration
Vote for this:
McDonalds RICC and UM MENAT
Purpose Driven Marketing

MENA – Social Impact Marketing

We believe that marketing can change the world. This award is a recognition to modern-day marketing that drives forward socially responsible marketing that creates significant social change and/or deliver against a public service while demonstrating real impact and creativity & translates into a compelling call-to action to effect positive social change. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors.

Time to Read
Vote for this:
Kinokuniya and Publicis Groupe - Starcom MENA / Publicis Groupe - Saatchi & Saatchi ME
Stay Secure
Vote for this:
Visa and Publicis Groupe - Starcom MENA / Publicis Groupe - Saatchi & Saatchi MEA
Purpose Driven Marketing

MENA – Brand Purpose/Activism

Campaigns that use the brands’ platform to promote a cause or social issue to benefit society and give back for the greater good. This can include social, political, sustainability, economic and/or environmental campaigns addressing a new program or expanding on an existing program.

GoWell - Keep getting better
Vote for this:
etisalat by e& and Initiative Media / Saatchi Saatchi / etisalat by e&
Dove Purpose
Vote for this:
Dove and PHD Egypt
Purpose Driven Marketing

MENA – Diversity & Inclusion

Describe creative work or strategy specifically directed to this community and any relevant cultural differences. Campaigns or marketing programs raising the audience’s appreciation by providing the means and opportunities to reduce inequality based on age, sex, sexuality, disability, race, ethnicity, origin, religion or economic (e.g., contractual workers, people with disabilities, small farmers, etc.) and consciousness for the sublime— (painting, sculpture, architecture, music, literature, history, etc.) -in order to uplift the lives of people and society at large.

LEGO
Vote for this:
LEGO Kids and Initiaitive / V4Good
Purpose Driven Marketing

MENA – Sustainability (Brand & Product & Initiative)

Award that focuses on all aspects of sustainability for a campaign that promotes a brand, product or initiative. It can include corporate sustainibility initiatives as well.

Yazle Clear 2022
Vote for this:
Clear and Yazle marketing Management / PHD
TikTok Climate Action
Vote for this:
TikTok and TikTok
Impact Media

MENA – Cross Platform - All Media

Campaigns utilizing digital as core strategy, that demonstrate strategic and tactical thinking in the use of multiple media touchpoints (TV, print, radio, outdoor, PR, direct marketing, etc) to deliver a compelling, business impact while delivering key messages. Media strategy highlighting how the channels came together to deliver outstanding results.

Dubai Presents
Vote for this:
Dubai Tourism and Publicis Groupe - Starcom MENA / Mother London
The Call for Adventure
Vote for this:
Jeep and Publicis Groupe - Starcom MENA / Publicis Groupe - Publicis ME
McDonald's Order Ahead
Vote for this:
McDonald's and UM MENA / FortunePromo7
LEGO
Vote for this:
LEGO Kids and Initiaitive / V4Good
Inspire Your World
Vote for this:
Ithra by Aramco and lLeo Burnett KSA / Ithra by Aramco
Jack Ryan Season 3 - Innovation With Connected TV Advertising
Vote for this:
Prime Video and Prime Video & Initiative In Association with ArabyAds Connected TV Advertising
Impact Media

MENA – Cross Platform - Digital Only

Cross platform digital campaign integrating a minimum of 3 applications or mediums that enhances a brand experience. Showcase the various digital platforms and devices used to develop and amplify meaningful consumer engagement and business impact. This may include but is not limited to desktop, mobile, wearable technology, outdoor installations, billboards, retail experiences etc. Submissions for this category should hit the above marks and be strategically customized for each experience while delivering ROI.

Yas Yas Baby
Vote for this:
Yas Island and Initiative MENA / Momentum MENA
InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark
Vote for this:
McDonald's and Studio M / Starcom / InMobi
The first-ever Influencer Cup
Vote for this:
Supreme Committee for Delivery & Legacy and INFLOW Network
Close Up Gizelle
Vote for this:
Close Up and PHD Egypt
Rexona ACN
Vote for this:
Rexona and PHD
Kickstarting a mass customer migration
Vote for this:
McDonalds RICC and UM MENAT
4 Features. 4 Films. 4 Genres.
Vote for this:
Samsung and Publicis Groupe - Starcom MENA / Publicis Groupe - Leo Burnett MENA
Chief Island Officer
Vote for this:
Yas Island and Initiative MENA / Momentum MENA
Taking the gaming world by storm!
Vote for this:
stc play and UM MENAT
Kickoff Being Young
Vote for this:
Pizza Hut Middle East and Merkle / Merkle MENA
Leading a Manga revolution in KSA
Vote for this:
Manga Kids and UM MENAT
Global Village Season 26
Vote for this:
Global Village Season 26 and MEmob+ / Starcom Worldwide
Dettol Zing: Beat the Heat and feel the Zing.
Vote for this:
Dettol and Universal Media
Impact Media

MENA – Gaming, Gamification & E-Sports

Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment and the desired results for the business derived from the campaign.

McDonalds Sing 2: Grabbing Sing 2 Happy Meal Toys through Augmented Reality
Vote for this:
McDonalds and POKKT & Publicis / publicis
Saudi E-Leagues
Vote for this:
Saudi E-Leagues and MEmob+ / Vanguard 7 Agency
Almarai Iced Leaf Mobile Video Execution with Digital Turbine
Vote for this:
Almarai and Spark Foundry / Digital Turbine
Prime Video Jack Ryan
Vote for this:
Prime Video and Initiative Media
Taking the gaming world by storm!
Vote for this:
stc play and UM MENAT
“Yalla Shoot!” - Asiacell scores a golden goal for brand awareness and app engagement with World Cup gaming app
Vote for this:
AsiaCell and Croud / InMobi
Silverpush & Virgin Mobile: Leveraging gamified Ads to connect with true Football lovers in Real-time
Vote for this:
Virgin Mobile and Merkle ME FZ LLC / Silverpush Global Pte Ltd
Impact Media

MENA – Creator Economy

The creator economy consists of people who, just like any of us, have a hobby that becomes monetizable. In this category you should showcase how your brand has used a creator to create special content for your campaign with mostly seamless experience. Results should include business impact in terms of awareness, brand experience or sales performance potentially comparing with campaign averages. (This does not include campaigns that solely use an influencer as the face of a brand / product, it should include specific content creation for the campaign by the creator).

The first-ever Influencer Cup
Vote for this:
Supreme Committee for Delivery & Legacy and INFLOW Network
Impact Media

MENA – Social Media Marketing

Creative social activity which uses social platforms to impact business objectives and/or to enhance relationships with a brand, community, or consumer. Includes social trends (emojis, memes, hashtags, GIF’s etc.) to leverage brand communication with an audience or community.

Dubai Presents
Vote for this:
Dubai Tourism and Publicis Groupe - Starcom MENA / Mother London
Chief Island Officer
Vote for this:
Yas Island and Initiative MENA / Momentum MENA
The Call for Adventure
Vote for this:
Jeep and Publicis Groupe - Starcom MENA / Publicis Groupe - Publicis ME
Abide App Subscription Influencer Campaign
Vote for this:
Abide and Moburst
Close Up Gizelle
Vote for this:
Close Up and PHD Egypt
The first-ever Influencer Cup
Vote for this:
Supreme Committee for Delivery & Legacy and INFLOW Network
Inspire Your World
Vote for this:
Ithra by Aramco and lLeo Burnett KSA / Ithra by Aramco
Aramco digital strategy
Vote for this:
Aramco and Leo Burnett KSA / Spark Foundry
Impact Media

MENA – Creator / Influencer Marketing

Content related to a brand created by consumers or influencers and shared through social media to increase brand engagement, sales, create buzz about a product or service, and boost website conversions, etc. Content could be images, videos, text, audio, etc. Campaign showcasing the business impact and ROI achievements.

Rexona ACN
Vote for this:
Rexona and PHD
Stay Secure
Vote for this:
Visa and Publicis Groupe - Starcom MENA / Publicis Groupe - Saatchi & Saatchi MEA
From On-pack to On-screen
Vote for this:
Flake and Publicis Groupe - Spark Foundry / YouExperience
4 Features. 4 Films. 4 Genres.
Vote for this:
Samsung and Publicis Groupe - Starcom MENA / Publicis Groupe - Leo Burnett MENA
Silverpush & Subway: Silverpush's recipe to unmelting success for the new Halloumi Sandwich launch
Vote for this:
Subway and Magna Global FZ LLC / Silverpush Global Pte Ltd
Clear 3 in 1
Vote for this:
Clear and PHD Egypt
The first-ever Influencer Cup
Vote for this:
Supreme Committee for Delivery & Legacy and INFLOW Network
Mashreq Rise Every Day
Vote for this:
Mashreq and SWEETWATER / Mashreq
Impact Media

MENA – Social Messaging / Chat Apps / Text Messaging

Work that uses social messaging apps (e.g. Facebook Messenger, WeChat, Viber) and text messaging (SMS/MMS, RCS) to communicate to a targeted audience to market, inform or help customers.

Chatbots, dynamic creatives, and media innovation
Vote for this:
Jawwy Mobile by stc and UM MENAT
Experience Technology

MENA – Programmatic

A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling and creating a digital/mobile advertising solution. As well as campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc. delivering business results maximising the use of automated media solutions to create memorable campaigns.

Chatbots, dynamic creatives, and media innovation
Vote for this:
Jawwy Mobile by stc and UM MENAT
Yaqoot - Changing The Game
Vote for this:
Yaqoot and Yaqoot & OMD in Association With DeviceBoost - An ArabyAds Company
Jack Ryan Season 3 - Innovation With Connected TV Advertising
Vote for this:
Prime Video and Prime Video & Initiative In Association with ArabyAds Connected TV Advertising
Saudi Post & Logistics CEP Campaign
Vote for this:
Veyron Marketing and Veyron Marketing
Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive market
Vote for this:
Marriott Bonvoy and Spark Foundry / Precision / InMobi
Saudi Data & Artificial intelligence Authority's Global AI Summit 2022
Vote for this:
Veyron Marketing and Veyron Marketing
CST - NTN Campaign
Vote for this:
Veyron Marketing and Veyron Marketing
Experience Technology

MENA – Audio / Voice / Sonic Branding

Campaigns that used voice recognition technology, audio identities, or other audio advertising to create consumer demand and engagement, enhance the consumer experience, or reinforce your brand identity. Includes audio logos, audio branding, voice assistant devices, such as Alexa, Google Home, and audio platforms Pandora, Spotify, YouTube, etc.

Hijacking the 2022 World Cup
Vote for this:
stc Kuwait and UM MENAT
Yas Yas Baby
Vote for this:
Yas Island and Initiative MENA / Momentum MENA
Experience Technology

MENA – XR Technology – (AR/VR/MR)

Use of existing or new technology to execute or support a media campaign. Use of new technology to enhance the visual experience of a brand, product, service, or message including, but not limited to AI, AR, VR, robotics, gadgets and electronics, wearable and interactive technology etc. Can be a stand-alone experience, or an extended reality which combines all three technologies.

Cheer the Taste
Vote for this:
Heinz and You Experience / Fast Track FZ llc
Salam dials in extraordinary 23x global engagement benchmark through Rich Media innovation
Vote for this:
Salam and Starcom / InMobi
Strength of 5G in the deepest parts of Saudi Arabia
Vote for this:
stc and UM MENAT
McDonalds Sing 2: Grabbing Sing 2 Happy Meal Toys through Augmented Reality
Vote for this:
McDonalds and POKKT & Publicis / publicis
From On-pack to On-screen
Vote for this:
Flake and Publicis Groupe - Spark Foundry / YouExperience
Experience Technology

MENA – Experimental / Innovation Technology

Innovative Campaign enhancing branded experience that makes use of experimental technology in an innovative way that wows consumers, helps drive deeper engagement for fans and delivers an unforgettable digital or physical experience for the customer.  An application of technology that is genuinely innovative or ground-breaking technique or an unconventional/creative use of existing technology, resulting in significant business impact for a brand.

Silverpush & Saudi Arabian Grand Prix: Formula 1 Racing to victory with Silverpush's AI-powered Hyper-Contextual Targeting!
Vote for this:
The Saudi Arabian Grand Prix 2022 and OMD / SilverPush Global Pte. Ltd
From On-pack to On-screen
Vote for this:
Flake and Publicis Groupe - Spark Foundry / YouExperience
Unlimited Connectivity Power Plans
Vote for this:
du and Havas Middle East / TBWA
Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range
Vote for this:
Closeup and PHD Egypt / InMobi
Jack Ryan Season 3 - Innovation With Connected TV Advertising
Vote for this:
Prime Video and Prime Video & Initiative In Association with ArabyAds Connected TV Advertising / Jack Ryan Season 3 - Innovation With Connected TV Advertising
Chatbots, dynamic creatives, and media innovation
Vote for this:
Jawwy Mobile by stc and UM MENAT
Experience Technology

MENA – Geo Targeting

Use of GPS, geolocation and/or proximity technologies. Brands and tech providers giving their consumers an engaging, personalised and targeted brand experience using proximity technology or location-based data or contextual targeting. Campaign must include specifics on business impact against your marketing goals.

Conquering Roaming Phobia: How du Increased Corporate Roaming Subscriptions by 94%
Vote for this:
du and Promofix MENA / Havas Middle East
Transforming Customer Behavior: A Data-Driven I.C.E Strategy that resulted in a 69% increase in business transactions
Vote for this:
Sun & Sand Sports and Promofix MENA / Assembly Global
Saudi Post & Logistics CEP Campaign
Vote for this:
Veyron Marketing and Veyron Marketing
Titan Football Watch Campaign
Vote for this:
Titan Watches and Red Dot Media DMCC
Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive market
Vote for this:
Marriott Bonvoy and Spark Foundry / Precision / InMobi
McDonald's Order Ahead
Vote for this:
McDonald's and UM MENA / FortunePromo7
CST - NTN Campaign
Vote for this:
Veyron Marketing and Veyron Marketing
McDonald's Order Ahead
Vote for this:
Emirates Fast Food Company LLC - McDonald's UAE and MEmob+ / UM MENAT
Visa Cross Border
Vote for this:
Visa Cross Border and MEmob+ / Starcom Worldwide
Web 3.0

MENA – Real Time Marketing

Campaigns showcasing the most successful and engaging creative and media execution based on real-time information and platform delivering on the brand's objectives. Campaigns that include new age technology solution in an immediate and meaningful way delivered for achieving desired business results and business impact.

Lipton Ramadan
Vote for this:
Lipton and PHD Egypt
Conquering Roaming Phobia: How du Increased Corporate Roaming Subscriptions by 94%
Vote for this:
du and Promofix MENA / Havas Middle East
Transforming Customer Behavior: A Data-Driven I.C.E Strategy that resulted in a 69% increase in business transactions
Vote for this:
Sun & Sand Sports and Promofix MENA / Assembly Global
Titan Football Watch Campaign
Vote for this:
Titan Watches and Red Dot Media DMCC
Silverpush & Panadol: Panadol's crowning success at the FIFA World Cup 2022 with Silverpush's Real-Time Sync Technology
Vote for this:
Panadol and Digitas / Silverpush Global Pte Ltd
Silverpush & Rexona: How Silverpush teamed up with Rexona to Move A Football-Crazed Country with Real-Time Sync Advertising
Vote for this:
Rexona and PHD Egypt / Silverpush Global Pte Ltd
Silverpush & Virgin Mobile: Leveraging gamified Ads to connect with true Football lovers in Real-time
Vote for this:
Virgin Mobile and Merkle ME FZ LLC / Silverpush Global Pte Ltd
Saudi Post & Logistics CEP Campaign
Vote for this:
Veyron Marketing and Veyron Marketing
Web 3.0

MENA – Metaverse

The move to Web 3.0 means more privacy and less ability to reach customers the way we do now. Advertising and marketing are changing in the near future with cookies not being available. Campaigns that are building first party communities and experiences for customers (likely inside the metaverse) and finding advertising opportunities inside metaverse (games, meta real estate etc.) including partnerships and collaborations with creators to leverage their audience and bring innovation, impact and communication power to the brand.

e& universe - the 1st Telco Brand in Metaverse in MENA
Vote for this:
etisalat by e& and Saatchi Saatchi / Initiative Media / etisalat by e&
E-commerce marketing

MENA – Integrated Ecommerce Innovation

Campaigns showcasing best use of 360 Ecommerce highlighting (including live streaming) marketing & advertising strategies, creatives and online experiences & activations on e-commerce platform to carry out innovative marketing / sales methods to achieve marketing purposes and business results. Please share quantifiable results demonstrating how campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

How Men Increased L’Oréal’s Sales During A Crisis
Vote for this:
L'Oréal Lebanon and UM MENA
Creative

MENA – Customer Experience (CX)

Award that focuses on a campaign/brand that provides a truly outstanding customer experience on a platform, or integrated platforms/omni-channel approach achieving best B2C or B2B results. Creative solutions to brand challenges that have a tangible impact on customer experience.

Ramadan: Based on True Stories
Vote for this:
TikTok and ByteDance
Mashreq Rise Every Day
Vote for this:
Mashreq and SWEETWATER / Mashreq
TikTok Snacks
Vote for this:
TikTok and ByteDance
InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark
Vote for this:
McDonald's and Studio M / Starcom / InMobi
Almarai Iced Leaf Mobile Video Execution with Digital Turbine
Vote for this:
Almarai and Spark Foundry / Digital Turbine
Get Things Done Your Way
Vote for this:
du and Havas Middle East / TBWA
Rani // MENA // Digital Turbine
Vote for this:
Rani and Digital Turbine / UM MENAT
Creative

MENA – User Experience (UX) & Design

Design practice focused on the emotional and behavioural response to a digital product or service with relevant, seamless and consistent user experience at every point of interaction, with particular focus on the overall support, structure and usability.

Prime Video Jack Ryan
Vote for this:
Prime Video and Initiative Media
TikTok Snacks
Vote for this:
TikTok and ByteDance
Cheer the Taste
Vote for this:
Heinz and You Experience / Fast Track FZ llc
Ice Leaf Playlist Selector on Anghami
Vote for this:
Ice Leaf and Digital Media Services Saudi Arabia for Publicity and Advertising LLC / Spark Foundry
Colgate // Meridol // MENA // Digital Turbine
Vote for this:
Meridol and Digital Turbine / Wavemaker
Creative

MENA – Short or Long Form Video

Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. The creative use of digital footage or online video to create or enhance a brand experience or activation. Including, but not limited to, mobile-based VR and 360° video experiences, shoppable video, personalized video, etc. driving effective business results and engagement.

Yas Yas Baby
Vote for this:
Yas Island and Initiative MENA / Momentum MENA
Chief Island Officer
Vote for this:
Yas Island and Initiative MENA / Momentum MENA
Ramadan: Based on True Stories
Vote for this:
TikTok and ByteDance
LEGO
Vote for this:
LEGO Kids and Initiaitive / V4Good
47 seconds
Vote for this:
LOGI Energy and Publicis Groupe - Starcom MENA / Publicis Groupe - Saatchi & Saatchi MEA
Mashreq Rise Every Day
Vote for this:
Mashreq and SWEETWATER / Mashreq
TikTok Snacks
Vote for this:
TikTok and ByteDance

    Marketing Impact

  • Brand Experience
  • Instant Impact
  • Lead Generation
  • Data Insights
  • Product / Service Launch
  • Partnerships Marketing
  • Customer Life-Cycle Marketing
  • Small Business / Big Impact
  • Purpose Driven Marketing

  • Social Impact Marketing
  • Brand Purpose/Activism
  • Diversity & Inclusion
  • Sustainability (Brand & Product & Initiative)
  • Impact Media

  • Cross Platform - All Media
  • Cross Platform - Digital Only
  • Gaming, Gamification & E-Sports
  • Creator Economy
  • Social Media Marketing
  • Creator / Influencer Marketing
  • Social Messaging / Chat Apps / Text Messaging
  • Experience Technology

  • Programmatic
  • Audio / Voice / Sonic Branding
  • XR Technology – (AR/VR/MR)
  • Experimental / Innovation Technology
  • Geo Targeting
  • Web 3.0

  • Real Time Marketing
  • Metaverse
  • E-commerce marketing

  • Integrated Ecommerce Innovation
  • Creative

  • Customer Experience (CX)
  • User Experience (UX) & Design
  • Short or Long Form Video