Marketing Impact
MENA – Brand Experience
Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience.
stc and UM MENAT
du and Havas Middle East / TBWA
RAKBANK and UM MENAT / DDB Dubai
Mashreq and SWEETWATER / Mashreq
Ithra by Aramco and lLeo Burnett KSA / Ithra by Aramco
LEGO Kids and Initiaitive / V4Good
Kinokuniya and Publicis Groupe - Starcom MENA / Publicis Groupe - Saatchi & Saatchi ME
Prime Video and Initiative Media
Aramco and Leo Burnett KSA / Spark Foundry
Yas Island and Initiative MENA / Momentum MENA
TikTok and ByteDance
Marketing Impact
MENA – Instant Impact
Best and most effective use of a promotion, either standalone or part of an integrated multi-media – new technologies campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising. The entry might be a prize draw, a competition, a demo, a coupon, a rebate, a giveaway, a reward scheme, an experiential or an instant win campaign to support the sales and business impact of marketing a product or service directed at either the customer, sales staff, or distribution channel members.
Jeep and Publicis Groupe - Starcom MENA / Publicis Groupe - Publicis ME
Yas Island and Initiative MENA / Momentum MENA
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Sun & Sand Sports and Promofix MENA / Assembly Global
Yaqoot and Yaqoot & OMD in Association With DeviceBoost - An ArabyAds Company
Flake and Publicis Groupe - Spark Foundry / YouExperience
McDonald's and Studio M / Starcom / InMobi
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du and Havas Middle East / InMobi
Marketing Impact
MENA – Lead Generation
Campaigns using strategic application of marketing technology that generated prospects & leads resulting in increased sales, conversions, trial, purchase intent or loyalty and retention. Campaigns showcasing example, use of third-party platforms (CRM, CMS, payments systems etc.) to improve retention and efficiency while delivering ROI results & business impact.
LEGO Kids and Initiaitive / V4Good
etisalat by e& and Initiative Media / Saatchi Saatchi / etisalat by e&
Yaqoot and Yaqoot & OMD in Association With DeviceBoost - An ArabyAds Company
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STC Pay and Universal McCann / InMobi
Veyron Marketing and Veyron Marketing
Yas Island and Initiative MENA / Momentum MENA
Marketing Impact
MENA – Data Insights
Use of customer data, analytics, and technology, that play an integral role in the development and execution of a campaign to develop a meaningful relationship with a specific audience or community. Transformative approaches to customer insight to shape the marketing strategies in their campaigns that seeks to recognise innovative brand activity rooted in data-driven customer insight to solve a problem but also contributed to the business impact including ROI demonstrating elements such as segmentation or targeting to improve the end user's experience with a brand, product or service.
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Sun & Sand Sports and Promofix MENA / Assembly Global
L'Oréal Lebanon and UM MENA
Emirates Fast Food Company LLC - McDonald's UAE and MEmob+ / UM MENAT
Jawwy Mobile by stc and UM MENAT
du and Promofix MENA / Havas Middle East
McDonalds RICC and UM MENAT
TikTok and ByteDance
Kinokuniya and Publicis Groupe - Starcom MENA / Publicis Groupe - Saatchi & Saatchi ME
Marketing Impact
MENA – Product / Service Launch
Campaign showcasing an effective customer focused product or service launch. Work that launched or re-launched a product or service highlighting impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness and tangible results are key points to be shared.
TikTok and ByteDance
Yaqoot and Yaqoot & OMD in Association With DeviceBoost - An ArabyAds Company
du and Havas Middle East / TBWA
McDonald's and UM MENA / FortunePromo7
McDonalds and POKKT & Publicis / publicis
Dettol and Universal Media UAE
stc play and UM MENAT
du and Promofix MENA / Havas Middle East
Manga Kids and UM MENAT
Redefine Meat and Moburst
Marketing Impact
MENA – Partnerships Marketing
Success of a campaign out of a partnership driven on innovation/tech adoption among any of the following: an agency, media owner, brand or ad technology owner, and even brand to brand collaboration showcasing key business impact metrics hinged on collaboration as a key element to the success of the campaign.
Durex and Universal Media UAE / Vice Arabia
L'Oréal Lebanon and UM MENA
Prime Video and Prime Video & Initiative In Association with ArabyAds Connected TV Advertising
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Marriott Bonvoy and Spark Foundry / Precision / InMobi
Yas Island and Initiative MENA / Momentum MENA
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STC Pay and Universal McCann / InMobi
Marketing Impact
MENA – Customer Life-Cycle Marketing
Building trust and loyalty and always ensuring the customer experience is paramount. Campaigns putting customer first in providing best in class consumer experience while building relationships with customers in pursuit of brand growth & success having a significant impact on the business as a result.
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STC Pay and Universal McCann / InMobi
Veyron Marketing and Veyron Marketing
Marketing Impact
MENA – Small Business / Big Impact
Not all successful campaigns require a huge budget. Campaign should consist of strategic and creative use of modest budgets and/or resources to create maximum impact. This category is open to campaigns that achieved significant business impact on a limited budget of less than $500,000. Budget must be the full budget – not a portion of a bigger budget.
stc and UM MENAT
stc Kuwait and UM MENAT
RAKBANK and UM MENAT / DDB Dubai
McDonalds RICC and UM MENAT
Purpose Driven Marketing
MENA – Social Impact Marketing
We believe that marketing can change the world. This award is a recognition to modern-day marketing that drives forward socially responsible marketing that creates significant social change and/or deliver against a public service while demonstrating real impact and creativity & translates into a compelling call-to action to effect positive social change. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors.
Kinokuniya and Publicis Groupe - Starcom MENA / Publicis Groupe - Saatchi & Saatchi ME
Visa and Publicis Groupe - Starcom MENA / Publicis Groupe - Saatchi & Saatchi MEA
Purpose Driven Marketing
MENA – Brand Purpose/Activism
Campaigns that use the brands’ platform to promote a cause or social issue to benefit society and give back for the greater good. This can include social, political, sustainability, economic and/or environmental campaigns addressing a new program or expanding on an existing program.
etisalat by e& and Initiative Media / Saatchi Saatchi / etisalat by e&
Dove and PHD Egypt
Purpose Driven Marketing
MENA – Diversity & Inclusion
Describe creative work or strategy specifically directed to this community and any relevant cultural differences. Campaigns or marketing programs raising the audience’s appreciation by providing the means and opportunities to reduce inequality based on age, sex, sexuality, disability, race, ethnicity, origin, religion or economic (e.g., contractual workers, people with disabilities, small farmers, etc.) and consciousness for the sublime— (painting, sculpture, architecture, music, literature, history, etc.) -in order to uplift the lives of people and society at large.
LEGO Kids and Initiaitive / V4Good
Purpose Driven Marketing
MENA – Sustainability (Brand & Product & Initiative)
Award that focuses on all aspects of sustainability for a campaign that promotes a brand, product or initiative. It can include corporate sustainibility initiatives as well.
Clear and Yazle marketing Management / PHD
TikTok and TikTok
Impact Media
MENA – Cross Platform - All Media
Campaigns utilizing digital as core strategy, that demonstrate strategic and tactical thinking in the use of multiple media touchpoints (TV, print, radio, outdoor, PR, direct marketing, etc) to deliver a compelling, business impact while delivering key messages. Media strategy highlighting how the channels came together to deliver outstanding results.
Dubai Tourism and Publicis Groupe - Starcom MENA / Mother London
Jeep and Publicis Groupe - Starcom MENA / Publicis Groupe - Publicis ME
McDonald's and UM MENA / FortunePromo7
LEGO Kids and Initiaitive / V4Good
Ithra by Aramco and lLeo Burnett KSA / Ithra by Aramco
Prime Video and Prime Video & Initiative In Association with ArabyAds Connected TV Advertising
Impact Media
MENA – Cross Platform - Digital Only
Cross platform digital campaign integrating a minimum of 3 applications or mediums that enhances a brand experience. Showcase the various digital platforms and devices used to develop and amplify meaningful consumer engagement and business impact. This may include but is not limited to desktop, mobile, wearable technology, outdoor installations, billboards, retail experiences etc. Submissions for this category should hit the above marks and be strategically customized for each experience while delivering ROI.
Yas Island and Initiative MENA / Momentum MENA
McDonald's and Studio M / Starcom / InMobi
Supreme Committee for Delivery & Legacy and INFLOW Network
Close Up and PHD Egypt
Rexona and PHD
McDonalds RICC and UM MENAT
Samsung and Publicis Groupe - Starcom MENA / Publicis Groupe - Leo Burnett MENA
Yas Island and Initiative MENA / Momentum MENA
stc play and UM MENAT
Pizza Hut Middle East and Merkle / Merkle MENA
Manga Kids and UM MENAT
Global Village Season 26 and MEmob+ / Starcom Worldwide
Dettol and Universal Media
Impact Media
MENA – Gaming, Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment and the desired results for the business derived from the campaign.
McDonalds and POKKT & Publicis / publicis
Saudi E-Leagues and MEmob+ / Vanguard 7 Agency
Almarai and Spark Foundry / Digital Turbine
Prime Video and Initiative Media
stc play and UM MENAT
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AsiaCell and Croud / InMobi
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Virgin Mobile and Merkle ME FZ LLC / Silverpush Global Pte Ltd
Impact Media
MENA – Creator Economy
The creator economy consists of people who, just like any of us, have a hobby that becomes monetizable. In this category you should showcase how your brand has used a creator to create special content for your campaign with mostly seamless experience. Results should include business impact in terms of awareness, brand experience or sales performance potentially comparing with campaign averages. (This does not include campaigns that solely use an influencer as the face of a brand / product, it should include specific content creation for the campaign by the creator).
Supreme Committee for Delivery & Legacy and INFLOW Network
Impact Media
MENA – Social Media Marketing
Creative social activity which uses social platforms to impact business objectives and/or to enhance relationships with a brand, community, or consumer. Includes social trends (emojis, memes, hashtags, GIF’s etc.) to leverage brand communication with an audience or community.
Dubai Tourism and Publicis Groupe - Starcom MENA / Mother London
Yas Island and Initiative MENA / Momentum MENA
Jeep and Publicis Groupe - Starcom MENA / Publicis Groupe - Publicis ME
Abide and Moburst
Close Up and PHD Egypt
Supreme Committee for Delivery & Legacy and INFLOW Network
Ithra by Aramco and lLeo Burnett KSA / Ithra by Aramco
Aramco and Leo Burnett KSA / Spark Foundry
Impact Media
MENA – Creator / Influencer Marketing
Content related to a brand created by consumers or influencers and shared through social media to increase brand engagement, sales, create buzz about a product or service, and boost website conversions, etc. Content could be images, videos, text, audio, etc. Campaign showcasing the business impact and ROI achievements.
Rexona and PHD
Visa and Publicis Groupe - Starcom MENA / Publicis Groupe - Saatchi & Saatchi MEA
Flake and Publicis Groupe - Spark Foundry / YouExperience
Samsung and Publicis Groupe - Starcom MENA / Publicis Groupe - Leo Burnett MENA
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Subway and Magna Global FZ LLC / Silverpush Global Pte Ltd
Clear and PHD Egypt
Supreme Committee for Delivery & Legacy and INFLOW Network
Mashreq and SWEETWATER / Mashreq
Impact Media
MENA – Social Messaging / Chat Apps / Text Messaging
Work that uses social messaging apps (e.g. Facebook Messenger, WeChat, Viber) and text messaging (SMS/MMS, RCS) to communicate to a targeted audience to market, inform or help customers.
Jawwy Mobile by stc and UM MENAT
Experience Technology
MENA – Programmatic
A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling and creating a digital/mobile advertising solution. As well as campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc. delivering business results maximising the use of automated media solutions to create memorable campaigns.
Jawwy Mobile by stc and UM MENAT
Yaqoot and Yaqoot & OMD in Association With DeviceBoost - An ArabyAds Company
Prime Video and Prime Video & Initiative In Association with ArabyAds Connected TV Advertising
Veyron Marketing and Veyron Marketing
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Marriott Bonvoy and Spark Foundry / Precision / InMobi
Veyron Marketing and Veyron Marketing
Veyron Marketing and Veyron Marketing
Experience Technology
MENA – Audio / Voice / Sonic Branding
Campaigns that used voice recognition technology, audio identities, or other audio advertising to create consumer demand and engagement, enhance the consumer experience, or reinforce your brand identity. Includes audio logos, audio branding, voice assistant devices, such as Alexa, Google Home, and audio platforms Pandora, Spotify, YouTube, etc.
stc Kuwait and UM MENAT
Yas Island and Initiative MENA / Momentum MENA
Experience Technology
MENA – XR Technology – (AR/VR/MR)
Use of existing or new technology to execute or support a media campaign. Use of new technology to enhance the visual experience of a brand, product, service, or message including, but not limited to AI, AR, VR, robotics, gadgets and electronics, wearable and interactive technology etc. Can be a stand-alone experience, or an extended reality which combines all three technologies.
Heinz and You Experience / Fast Track FZ llc
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Salam and Starcom / InMobi
stc and UM MENAT
McDonalds and POKKT & Publicis / publicis
Flake and Publicis Groupe - Spark Foundry / YouExperience
Experience Technology
MENA – Experimental / Innovation Technology
Innovative Campaign enhancing branded experience that makes use of experimental technology in an innovative way that wows consumers, helps drive deeper engagement for fans and delivers an unforgettable digital or physical experience for the customer. An application of technology that is genuinely innovative or ground-breaking technique or an unconventional/creative use of existing technology, resulting in significant business impact for a brand.
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The Saudi Arabian Grand Prix 2022 and OMD / SilverPush Global Pte. Ltd
Flake and Publicis Groupe - Spark Foundry / YouExperience
du and Havas Middle East / TBWA
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Closeup and PHD Egypt / InMobi
Prime Video and Prime Video & Initiative In Association with ArabyAds Connected TV Advertising / Jack Ryan Season 3 - Innovation With Connected TV Advertising
Jawwy Mobile by stc and UM MENAT
Experience Technology
MENA – Geo Targeting
Use of GPS, geolocation and/or proximity technologies. Brands and tech providers giving their consumers an engaging, personalised and targeted brand experience using proximity technology or location-based data or contextual targeting. Campaign must include specifics on business impact against your marketing goals.
du and Promofix MENA / Havas Middle East
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Sun & Sand Sports and Promofix MENA / Assembly Global
Veyron Marketing and Veyron Marketing
Titan Watches and Red Dot Media DMCC
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Marriott Bonvoy and Spark Foundry / Precision / InMobi
McDonald's and UM MENA / FortunePromo7
Veyron Marketing and Veyron Marketing
Emirates Fast Food Company LLC - McDonald's UAE and MEmob+ / UM MENAT
Visa Cross Border and MEmob+ / Starcom Worldwide
Web 3.0
MENA – Real Time Marketing
Campaigns showcasing the most successful and engaging creative and media execution based on real-time information and platform delivering on the brand's objectives. Campaigns that include new age technology solution in an immediate and meaningful way delivered for achieving desired business results and business impact.
Lipton and PHD Egypt
du and Promofix MENA / Havas Middle East
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Sun & Sand Sports and Promofix MENA / Assembly Global
Titan Watches and Red Dot Media DMCC
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Panadol and Digitas / Silverpush Global Pte Ltd
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Rexona and PHD Egypt / Silverpush Global Pte Ltd
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