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MMA IMPACT India - Delhi Edition - Attendee

It was so lovely to meet team MMA in person and I just wanted to thank you for having me as a part of the event. It was all so nicely organised and I hope it all went even better than expected! 

Rashi Narang
Founder
Heads Up For Tails

MMA IMPACT India | 12th Edition - Delhi Edition - Speaker

MMA IMPACT India event was an eye-opener for me. I used this as a learning experience and upskilling. My session with leading D2C startup founders Rashi, Deep, Sukhleen, Hitesh, and Aastha was a great experience to take back home. These founders with their belief in the concept have built digital-first businesses and have understood the pulse of consumers.

Rajiv Dubey
Head of Media
Dabur India Limited

MMA IMPACT India - 12th Edition | Delhi Edition - Speaker

Participating in MMA IMPACT India was enlightening, harnessing collaboration and innovation to redefine the landscape of modern marketing.

Samanyou Garg
Founder and CEO
Writesonic

Consortium for AI Personalization Research Initiative

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Revolution Series: Boosting Advertising Effectiveness Using AI-Driven Personalization

Thursday, June 29, 2023 - 11:00am to 12:00pm EDT

AI
This groundbreaking research shows how applying AI to creative can deliver radical gains in advertising performance. Learn how the MMA’s Consortium for AI Personalization (CAP) guides how AI can be used on creative personalization, using only limited data, to deliver higher conversion than rules-based dynamic creative optimization. We will explore how these learnings can be scaled for real-world use, and how we might also use identity to further augment performance.
Region: 
Global
Speakers: 
Rex Briggs
Chief AI Officer, Claritas
SME, MMA Global
Marisa Cranswick
Integrated Media Strategy Lead
Kroger
Christine Merlotti
Assistant Manager, Addressable Media
GM
CAP Partner:
Watch the Webinar:

Revolution Series: Boosting Advertising Effectiveness Using AI-Driven Personalization

This groundbreaking research shows how applying AI to creative can deliver radical gains in advertising performance. Learn how the MMA’s Consortium for AI Personalization (CAP) guides how AI can be used on creative personalization, using only limited data, to deliver higher conversion than rules-based dynamic creative optimization. We will explore how these learnings can be scaled for real-world use, and how we might also use identity to further augment performance.
Video

Revolution Series: Organizational Links – Is it your marketing organization that is slowing your growth?

Friday, June 23, 2023 - 11:00am to 12:00pm EDT

Marketing Organization
Marketing Operating Effectiveness—getting the things you need done at the right level of quality, in the timeframes required, and at reasonable cost is a constant challenge that frustrates not only CMOs but all members of the marketing organization and beyond. This presentation will unveil new MOSTT research findings that can help provide marketing leaders with an actionable path to enhanced organization performance.
Region: 
Global
Speakers: 
Omar Rodríguez-Vilá, PhD
Professor of Practice in Marketing
Goizueta Business School, Emory University
Shubu Mitra
COO & Co-Founder
MarCaps LLC
Watch the Webinar:

InMarket’s Q1 2023 Coffee & Snack Shop Fidelity Index

In InMarket’s Q1 2023 Coffee & Snack Shop Fidelity Index report, you’ll find powerful data on the Q1 productivity at major chains including Starbucks, Cinnabon, Dunkin’ and more. 

Download the report and unlock insights including:

  • Which Coffee & Snack Shop chain had the highest Fidelity Index score in the first quarter
  • How coffee & snack shop brands are leaning into trends like health & wellness to engage key consumers
  • What GeoType audiences over-index at Cinnabon, Starbucks, and Baskin’ Robbins
  • And more!

Find these insights, and more in the report.

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

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InMarket’s Q1 2023 Big-Box Fidelity Index InSights

InMarket’s Q1 2023 Big-Box Fidelity Index InSights report analyzes the quarterly productivity and efficiency of major big-box brands like Walmart, Costco, Meijer and more. 

 

Download the report and unlock key findings including:

  • How Walmart, Costco, and Target ranked on the Q1 2023 Fidelity Index
  • What GeoTypes over-index at the largest big-box retailers
  • What strategies big-box retailers can adopt to drive stronger shopper loyalty
  • And more!

 

Unlock the data, and recommendations for how brands can improve productivity and loyalty, now!

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

Don’t have a login? Check if your company is an MMA member.
Forgot your password?
To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

State of Generative AI and its Application in Marketing

Wednesday, September 6, 2023 - 11:00am to 12:00pm EDT

AI
How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower? What are the use cases that marketers prioritize? The first ever benchmarking study about the state of Generative AI in marketing delivers insights about these questions and explores how marketers perceive the current capabilities of the disruptive new technology. We will explore: the rate of adoption, the investment, the key use cases, and the roadmap for the next months.
Region: 
Global
Speakers: 
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
Watch the Webinar: